Our thoughts on Digital Customer Experience

Top 15 Best Enterprise CRM Software

Mopinion: Top 15 Best Enterprise CRM Software - Cover

There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets – with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will ‘be the fastest growing software market with a growth rate of 16%’ […]

Read more

Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience

Mopinion helps De Bijenkorf provide the ultimate omnichannel shopping experience - Cover

De Bijenkorf, a renowned retail brand within the Netherlands known for its premium and personal service in stores, has had an offline presence for almost 150 years. It sells products such as clothing, footwear, bedding, furniture, jewelry and much more. The Bijenkorf website is an extension of their offline presence which enables their brand to […]

Read more

Top 25 Tools for UX Designers: An Overview

Mopinion: Top 25 Tools for UX Designers - Cover

UX design is all about providing your users with the information they’re looking for, and doing that in the cleanest and most intuitive way possible. Sounds challenging right? Well that’s just a day in the life of a UX Designer. While the responsibilities of UX Designers vary from company to company (and even project to […]

Read more

How to Increase CX Through Testing and Personalisation

Mopinion: How to Increase CX Through Testing and Personalization - Cover Image

I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being ‘customer-obsessed’ is certainly in vogue, as the Ritz-Carlton, Trader Joe’s, Netflix and others that made Forbes’ Most Customer-Obsessed Companies In 2018 list will […]

Read more

Top 10 Competitors and Alternatives to Usabilla

Mopinion:Top 10 Competitors and Alternatives to Usabilla - Voice of Customer

You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That […]

Read more

13 Free User Feedback Tools for Digital Marketers on a Budget

Mopinion: 13 Free User Feedback Solutions for Digital Marketers on a Budget - Cover Image

User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is […]

Read more

What can product managers gain from collecting online feedback?

Mopinion: What Product Managers can gain from Collecting Online Feedback - Cover Image

The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service […]

Read more

Customer Success Story: How HEMA uses customer feedback to measure performance

Mopinion: Customer Success Story: How HEMA uses customer feedback to measure performance - HEMA storefront

The largest franchise operator in the Netherlands, HEMA is a well-known retail chain which aims to ‘make daily life easier and more fun’. The HEMA brand is special in that it brings together several characteristics including: optimistic, clear, accessible, typical Dutch, reliable and unique – all of which are fused into its online channels (website […]

Read more

Top 10 Alternatives and Competitors of Hotjar

Mopinion: Top 10 Alternatives and Competitors of Hotjar - Cover

If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user […]

Read more

Mopinion continues to expand and strengthen its presence in France

Mopinion: Mopinion expands its reach to France to cultivate online feedback market - Cover

Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods […]

Read more