Our thoughts on Digital Customer Experience

Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey

Mopinion: Expresso Fashion & Claudia Sträter: Feedback for Every Stage of the Customer Journey - Claudia Strater

Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can […]

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Mopinion software now available in Lightspeed app store

Mopinion: Mopinion app integration now available in Lightspeed app store - Cover Image

Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their […]

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Which KPI Dashboarding Software should Digital Marketing Managers Use?

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Cover Image

The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or […]

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Decathlon rolls out Mopinion feedback software in 23 countries

Mopinion: Decathlon rolls out Mopinion feedback software in 23 countries - Cover Image (Source: Skimium)

We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s […]

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Top 10 Alternatives and Competitors of OpinionLab

Mopinion: Top 10 Alternatives and Competitors of OpinionLab - Street arrow

Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going […]

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[Updated] Are session recording tools a risk to internet privacy?

Mopinion: Are session recording tools a risk to internet privacy? - cover image

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the […]

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Translink provides a seamless online experience with customer feedback

Mopinion: Translink provides a seamless online experience with customer feedback - Cover Image

Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and […]

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Mopinion launches its website in four new languages

Mopinion: Mopinion launches its website in four new languages - Cover Image

We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base. Some might even say this is our […]

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Albert Heijn caters closely to online shoppers’ needs with customer feedback

Mopinion: Albert Heijn caters closely to online shoppers’ needs with customer feedback - Hamster

We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year […]

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