Our thoughts on Digital Customer Experience

GO Sport optimises website navigation with Mopinion feedback

Mopinion: GO Sport optimise la navigation sur son site Internet grâce à Mopinion - Cover

The GO Sport group originated in the heart of the French Alps at the end of the 1970s following the Grenoble Olympic Games. The company is owned by Rallye, a major player in the distribution sector. GO Sport is one of the leaders in the sports equipment market in France. Performance, team spirit, pleasure and […]

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Mopinion and Contentsquare partner up to provide the ultimate digital experience insights

Mopinion and Contentsquare partner up to provide the ultimate digital experience insights- Cover Image

Mopinion is excited to announce its new and robust software integration with Contentsquare. This powerful new alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience. Ready to bring your customer feedback to […]

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20 Website Personalisation Tools that Increase Conversion

Mopinion: 15 Website Personalisation Tools that will Increase Conversion - Cover - Source: Econsultancy

While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a […]

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Mopinion obtains new WCAG Guidelines Level AA certification

Mopinion: Mopinion obtains new certification for WCAG Guidelines Level AA - Cover

We are happy to announce that Mopinion has once again met the WCAG guidelines, making our software WCAG 2.1 Level AA compliant. This means that our front-end software and feedback surveys conform to the strict WCAG guidelines set in place by the World Wide Web Consortium (W3C) – enabling improved accessibility to all types of […]

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Mopinion ranked Top Performer in FeaturedCustomers’ 2020 Customer Success Report

Mopinion: Mopinion ranked Top Performer in FeaturedCustomers’ 2020 Customer Success Report - Cover Image

This just in! FeaturedCustomers – a B2B Customer Reference Platform – has just released its Spring 2020 Customer Success Report and we’re in it! Among other digital software types such as Business Intelligence tools, Customer Data Platforms and CRM software, FeaturedCustomers also performed research on the category Customer Feedback Management; the category in which Mopinion […]

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Top 27 Tools for your Martech Stack in 2020

Top 27 Tools for your Martech Stack in 2020 - header

Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. […]

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Allianz unlocks key to conversion optimisation with customer feedback

Hoe Allianz Mopinion klantfeedback benut voor conversie optimalisatie - header

Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with […]

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Mopinion supports local restaurant entrepreneurs in Rotterdam area

mopinion steunt lokale horeca ondernemers - header

These are very uncertain times for everyone. In addition to the major health consequences, the Coronavirus COVID-19 also has a huge impact on the economy. Everyone is keeping a close eye on the news, waiting for updates. The government is allocating billions to ensure that companies don’t go under. And all initiatives, big and small […]

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4 Tips for Achieving Mobile Marketing Success

Mopinion: 4 Habits of Successful Mobile Marketers - Cover

The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a […]

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Is user feedback the missing ingredient to SaaS software testing?

Mopinion: Is user feedback the missing ingredient to SaaS software testing? - Cover

We know just as well as the next SaaS company how important it is to move with speed, agility and customer focus. That is why when Mopinion decided to launch its new user interface Mopinion Raspberry, we wanted to use every tool in our toolbelt to ensure a swift and effective release. This translated to […]

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