Our thoughts on Digital Customer Experience

Employee in the Spotlight: Rudo de Graaf

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Welcome to the February edition of Mopinion’s Employee in the Spotlight! This blog series gives you an inside look at who we are and how our employees contribute to our company culture. Last month we introduced Anna, our Content Marketer for the DACH region. This month – however – we sat down with one of […]

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New user interface Mopinion Raspberry moves out of beta

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The Mopinion Raspberry user interface has officially moved out of beta and is now ready to serve all customers. After successfully tweaking the platform for over a year, the team is fully confident that this new user interface will provide seamless experience for digital-first enterprises looking to set up their user feedback programmes. After all, […]

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Whitepaper: Digital Customer Experience (CX) Trends of 2021

Digital Customer Trends for 2021

In 2020 we witnessed countless unexpected trends emerge, from companies and consumers defying nearly all expectations to a complete transformation in our everyday professional and private lives. And it looks like 2021 is already shaping up to be just as unpredictable. Despite several industries being hit hard by the crisis, the online market continues to […]

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How User Feedback Enhances Your After Sales Efforts

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After sales efforts play a crucial role in customer satisfaction and retention. Not only do these efforts help generate loyal customers but also give an overall boost to your brand value. It is a direct reflection of your service and therefore compels customers to start believing in the brand and stick around for longer. So […]

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Why Mobile Commerce has Become Critical for Retailers

Mobile commerce becomes critical in retail

Consumers are ready for mobile commerce, but are retailers? Mobile has become a major driving force in our daily lives. Think about it. We have the world in the palm of our hands – from streaming videos and social media platforms to reading the news and messaging friends. And this newfound habit of bringing our […]

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How the Retail Industry Has Been Affected by The Global Pandemic

How the retail industry has been affected by the pandemic

The COVID-19 pandemic has strained many businesses across the globe. However, retailers’ challenges have been exceptional. In fact, it would be an understatement to say that the past year was a struggle for many retailers. Forbes even refers to last year’s events as ‘Retail’s Great Pivot’ – their way of describing this rapid shift in […]

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Hey retailer, why don’t you have a mobile app?

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Shopping habits today are wildly different from those of a few years ago. And the recent lockdowns have – of course – also contributed to this change. As a result, the digital transformation has accelerated and therefore, the number of mobile purchases within the retail industry has also skyrocketed. Mobile apps are ideal for displaying […]

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Leroy Merlin boosts conversion rates with Mopinion feedback

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Leroy Merlin is the leading brand in the home improvement and DIY market in France. Though the brand has many physical stores, Leroy Merlin does not limit itself to traditional in-store sales but instead, it has also adopted an e-commerce approach which has been made possible thanks to its fast-growing website. The website guarantees a […]

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Biggest ecommerce Challenges during the Check-Out Phase

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Shopping cart abandonment is an all too familiar challenge for many marketers in the ecommerce sector. Typically, abandonment rates are measured using tools such as Google Analytics or Adobe Analytics, giving you a numeric indication of when and where potential customers leave your shopping cart.   However, the only way to identify the real reason […]

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