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How Calvin Klein makes data-driven decisions with Mopinion

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Calvin Klein is one of the most recognised fashion houses of today. Famous for their iconic underwear, Calvin Klein offers clothing, footwear, jewellery as well as fragrances. From a digital perspective, Calvin Klein places a lot of value on data-driven decision making. They do this by not only monitoring quantitative behavioural data, but also by […]

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Most Popular Product Feedback Tools: An Overview

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Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams. Post updated: May 2021 Keep in mind, […]

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Employee in the Spotlight: Florent Turpin

Employee in the Spotlight: Florent Turpin

As you might already know, here at Mopinion we consider our people the backbone of our business. They are what makes it possible for us to create and deliver an innovative software that guarantees great value for our customers. So what does a Mopinion employee look like and how do they contribute to our company […]

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Product Update: Multiple data sources in one chart, email alerts for multiple users, and more…

Product Update: Multiple data sources in one chart, email alerts for multiple users, and more...

Again it’s time for another Mopinion product update! And we’re keeping those updates coming! This month we’ve got a lot of new features and updates for you including some much anticipated chart improvements, such as adding multiple data sources to one chart and much more.   Psssst…Mopinion’s Classic user interface is being phased out! Are […]

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SportScheck conquers the sports industry in the DACH region with Mopinion

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With 34 branches in Germany and an online shop with over 35,000 articles from 500+ brands available in Germany, Austria and Switzerland, SportScheck is one of the largest sports retailers in the DACH region. The organisation has recently set out to become the meeting place for all things sport-related. In this customer story we will […]

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An Inside Look at the E-Learning Industry with Tessie Woestenberg

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Ready for another episode of the 360 Digital podcast? Then you’re in for a treat… As you know, in our last episode we sat down with retail expert Wijnand Jongen to talk about the latest movements in the retail industry. During this episode, he gave us the inside scoop on what’s happening within this industry […]

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Employee in the Spotlight: José María Vázquez Jiménez

Employee in the spotlight - Jose Maria Vasquez Jimenez

It’s time for a brand new edition of Mopinion’s Employee in the Spotlight! This blog series gives you an inside look into the Mopinion team and who we really are. Last month we introduced Rudo, one of our newest Customer Success Managers. And now we want to get you acquainted with one of our newest […]

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5 Powerful Email Marketing Techniques that will Improve your Open Rates

Email marketing techniques to improve your open rates

One of the most common challenges among email marketers is improving their open rates. To put it into perspective, your email open rate should be between 15-25% (depending on your industry of course). But the reality is, many businesses simply aren’t achieving these numbers within their email marketing campaigns. So how can they improve? Sure, […]

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