Our thoughts on Digital Customer Experience

Top 15 Mobile App Analytics Tools

Top 15 Mobile App Analytics Tools

Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to […]

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Leroy Merlin chooses Mopinion to shape online VoC programme

Mopinion: Leroy Merlin chooses Mopinion to shape online VoC programme - Cover

With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website. As of 2019, […]

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3 Examples of Employee Engagement Questionnaires

Mopinion: 3 Examples of Employee Engagement Questionnaires - Cover Image

Employee engagement has become synonymous with terms like ‘employee satisfaction’ and ‘employee experience’. And interestingly enough, an overwhelming 74% of enterprise companies today are planning on improving employee engagement, while only 50% actually measure the success of this strategy. Little do these organisations know that measuring this engagement can help continuously ensure your employees (and […]

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What is the Customer Experience Gap?

Mopinion: What is the Customer Experience Gap? - Cover Experience Gaps

We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a […]

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How to Measure Customer Loyalty with Online Surveys

Mopinion: How to Measure Customer Loyalty with Online Surveys - Cover Image

According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. A.K.A. your most loyal customers are the most critical to the success of your business. This really puts the pressure on for companies, which is why it’s important to continuously measure customer loyalty. Measuring loyalty […]

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Employee in the Spotlight: Anwar Jebali

Employee in the Spotlight: Anwar Jebali - Cover Image

Most startups are typified by small, closely-knit teams who often work shoulder-to-shoulder with company founders, sharing creative ideas and plans for betterment; a stereotype that Mopinion certainly lives up to. So who are our employees and how do they contribute to our company culture? In continuation of our Employee in the Spotlight series, I’d like […]

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Measuring in-app performance? Try these Mobile App Survey Questions

Mopinion: Measuring in-app performance? Try these Mobile App Survey Questions - Cover Image

The mobile app development process can be a demanding task, as it requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple. So get started and try using these mobile app […]

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Meet Mopinion’s Interns: Past & Present

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The Mopinion internship program offers students the opportunity to be responsible for supporting a key area of our Sales, Marketing, Customer Success and Product departments. Our interns gain valuable experience working in a fast-paced, motivated team that goes above and beyond to deliver a stand-out product for a rapidly evolving digital industry. So what’s it […]

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Top 20 Mobile Development Tools: An Overview

20 Mobile Development Tools

A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops. According to Gartner, “by 2020, more than […]

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