From fostering repeat business and generating positive word-of-mouth referrals to bolstering a company’s reputation in an increasingly competitive market, customer satisfaction (CSAT) is the driving force that propels businesses towards sustained growth and prosperity. After all, when customers feel genuinely satisfied, not only does this signal a job well down, but it also translates into […]
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Do you want to gather feedback from users, customers, visitors, or anyone else interacting with your content? Smart choice! Businesses that leverage consumer insights, outperform their competition with 85%, according to Microsoft. A popular way to start collecting feedback is by creating a survey. But which questions should you use? And how, exactly, do you […]
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You’ve heard it before but I’ll say it again… Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. Research shows that 25-40% of the total revenue of the most stable businesses comes from returning customers. And getting customer feedback is the only real way of […]
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Let’s kick this blog about product feedback off with explaining what we mean (in this case) when we talk about product. As you are probably aware, Product Managers, Product Marketeers, and Product specialists are job titles that you might need to explain to your friends and families at those birthday parties… and if you work […]
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Let’s get phygital, phygital… Many retailers nowadays operate both offline and online. In addition to physical stores, they opened online webshops due to technological and societal changes over the years, especially in the last 3 years (let’s not mention the C-word again). But the time of going shopping and visiting physical stores isn’t over. Many […]
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With the migration to digital, many insurance companies are actually experiencing increased friction rather than a smoother online experience. So what can we attribute this to? In most cases, we can blame it on the fact that their digital channels still aren’t sufficiently optimised enough for policyholders to successfully achieve their online goals; a matter […]
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Have you ever purchased a product or used a service that left you feeling unsatisfied or disappointed? Perhaps you encountered a glitch in the software, or the product didn’t live up to its promised features. Whatever the issue, it’s essential for companies to gather feedback from their customers in order to continuously improve and deliver […]
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A few weeks ago, we released the Digital CX Management Benchmark report 2023, and it’s packed with some pretty interesting findings. The report has left us with some thought-provoking questions, such as: Why are businesses investing more resources in traditional CX instead of Digital CX? Why does measuring and managing feedback get more attention than […]
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Looking for a way to understand your customers better and create a better user experience? User experience surveys (or UX surveys) could be the answer to all of your prayers! After all, according to Forbes, a well-designed user interface could raise your website’s conversion rate by up to 200%. With the data gathered from these […]
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The financial services industry has its digital CX priorities in order (for the most part), according to Mopinion’s recently published Digital Customer Experience Benchmark report. In fact, lined up closely with the ecommerce and travel industries in terms of its survey results, the only industry that performs higher is software and technology. What’s particularly interesting […]
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