Calling all mobile marketers… Do you want to improve the user experience of your mobile app? Wouldn’t you like to find out how you can optimise your app so that your users are guaranteed not to bounce? Then go ahead – take the plunge and start collecting mobile app feedback now. In mid-2021, more than 43 percent of all web calls in Switzerland were made via mobile devices. So it’s pretty clear that it’s time to bring your mobile app to success with user feedback.
In this article, you will find 5 simple templates to help you collect feedback on your mobile app, so that soon you’ll be ready to get started.
Why you want to collect mobile app feedback
There are many factors to consider when developing a mobile app, from design, speed and responsiveness to the quality of the content. These factors are especially important when moving from a website to a mobile app, as there are many opportunities for bugs and technical errors once your app is live. Often, your customers are the first to encounter these issues. So by placing feedback forms in your mobile app, you can gain valuable insight into the app’s usability and resolve any issues that arise before they affect your users too much.
Read more about how you can improve your mobile user experience.
Where to begin?
Where do you start to collect mobile app feedback? The most important thing first: decide on a feedback software with which you can also collect in-app feedback. The right tool is definitely the first step to success here. With Mopinion for Apps, you collect meaningful feedback on your native apps with flexible and easy-to-install SDKs for iOS and Android. This is how you reach your mobile audience and provide a user-centric mobile experience for all your mobile users.
Free Whitepaper: Mobile Experience Optimisation with In-App Feedback
A guide to in-app feedback for mobile product owners and mobile marketers.
There are three ways to collect feedback on mobile apps: Webview, API and SDK. Let’s take a quick look at each:
- Web view: Collecting feedback via web view simply requires the user to load a feedback form into the web view using their feedback software provider. The process is basically the same as loading a feedback form (as a web page) into the mobile app shell.
- API: With an API, there are no rules you have to follow. In other words, you have complete control over how you implement your feedback forms. You build it yourself, decide what your feedback forms look like, and choose when and where they appear in your app.
- SDK: An SDK is a downloadable software package that contains the tools needed to build on a platform. Typically, an SDK contains an API or library files (predefined pieces of code to help perform programming tasks), development tools and utilities (e.g. an integrated development environment) and other complementary tools (for tasks such as debugging, building, running) and testing the application).
Note: Mopinion has several (plug-and-play) mobile SDKs for collecting in-app feedback. Mopinion’s SDKs include a wide range of features and capabilities that further enhance feedback collection and analysis processes and enable mobile marketers to gain more and deeper customer insights than most other feedback SDKs. Learn more about the Mopinion SDKs here.
Templates are here to stay
Feedback form templates for mobile apps are an easy way to set up your feedback forms. Depending on who you are targeting for feedback, what you want to achieve and of course how you want to achieve it, there are different feedback form templates that you can apply to the mobile app. These templates use different feedback metrics and follow-up questions to help your visitors provide meaningful and actionable feedback to your business in the app.
Design tips for feedback form templates for mobile apps
There are several design factors you should consider when using feedback forms in your mobile app. These not only improve the usability of your mobile app, but also increase the overall feedback response rate:
- Do not overload your forms with unnecessary images/text.
- Use clearly labelled form fields
- Keep the questions short and sweet
Let’s take a look at the 5 feedback survey templates:
Mobile App Template 1: Customer Satisfaction (CSAT)
Customer satisfaction is one of the top scoring methods for businesses to measure brand loyalty. Collecting this feedback helps you measure how your brand (or services) are meeting your customers’ expectations. It is also very versatile, as you can use it to understand how customers value different aspects of your business.
CSAT templates are ideal for gathering insights into your customers’ overall satisfaction with your mobile app.
Mobile App Template 2: Goal Completion Rate (GCR)
Goal completion rate (GCR) is a customer experience metric that measures the number of visitors who completed, partially completed, or did not complete a specific goal within the mobile app.
In fact, it’s a great metric for those trying to optimise sales funnels or important processes like onboarding. In fact, the goal completion rate quickly reveals what your users are struggling with.
Mobile App Template 3: Customer Effort Score (CES)
The Customer Effort Score (CES) is ideal for measuring customer success. CES measures how much effort your customer spent to reach their goal. This is important to know because high effort typically leads to lower customer retention. For example, your poor customer satisfaction or usability may make your customer spend more effort than expected to achieve his goal. He is much more likely to leave the website or mobile app.
Mobile App Template 4: Net Promoter Score (NPS)
The Net Promoter Score is another loyalty metric used by many companies. It serves as a good measure of your customers’ success. It measures how likely your customers are to recommend your business to others.
So start turning your critics into promoters today!
Mobile App Template 5: Content Measurement
Content has become a very critical part of mobile app design. And what many companies still don’t realise is that content strategies for mobile apps and websites couldn’t be more different. For example, many developers are still pushed to work with existing content (probably website content) for mobile app design. This often presents a problem as this content introduces many pain points, e.g. too many characters/lines, long strings of text and visual aids/images that need to be adapted to a reduced screen size. More tips on an effective content strategy for mobile apps can be found here.
Optimised mobile apps lead to more success
With feedback, you can make your mobile apps not only more successful, but also more customer-oriented. Don’t think twice and getMopinion for Apps. Design your own surveys and reach your entire audience with advanced triggering.