Mopinion, The #1 Feedback Software for Web, App and Email
GetFeedback, known for its CX surveys, expanded after merging with Usabilla to include feedback from websites and mobile apps. It offers two solutions: GetFeedback CX Platform and GetFeedback Digital. Below is a comparison between Mopinion and GetFeedback Digital, the former Usabilla offering.
In May 2023, momentive.ai, the parent company of GetFeedback, was acquired by a private equity firm. Since then, the company’s focus appears to have shifted toward market research, potentially leading to less updates, reduced innovation, and a decline in customer support for GetFeedback customers.
What’s the difference?
Have a look at the feature comparison
Feedback Collection
GetFeedback mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged digital experience program or simply measuring user feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection features that offer much more in terms of flexibility and customisation.
With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, unlimited combinations of form-triggering rules and the option to deploy feedback forms in various languages, Mopinion will give you more than just a feedback button! The Mopinion exclusive Deployment Assistant even allows you to test triggers and conditions for website feedback forms on your own site before you launch them.
GetFeedback |
Mopinion |
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Website Feedback
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Native SDK (Android & iOS) for in-app feedback
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Email campaign feedback
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Feedback forms in a modal
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Page-embedded forms
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Slide-in forms
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Visual feedback (screenshots)
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Advanced form design customisations
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Complex question routing
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1 deployment (js-tag) for all surveys
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Rule-based form triggering (exit feedback, slide-ins)
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Conversational Feedback
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Self-hosted Surveys (first party deployment)
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Deployment Assistant
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Reporting & Analysis
Unlike GetFeedback and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create dashboards that are fully customisable both in terms of data visualisation but also order and appearance of charts, thanks to the ‘free grid’. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.
GetFeedback |
Mopinion |
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| KEY FEATURES | ||
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Fully Customisable dashboard grid and data visualisations
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Direct Insights – automatically generated data dashboards
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Cross tabbing and filtering
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Native text analytics
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Custom Exclusion Lists for unwanted words
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Native sentiment analysis
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Multiple touchpoints in 1 dashboard
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Feedback Form Translations
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Seamless Data Exploration
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Collaborate & Engage
So many feedback collection tools, like GetFeedback, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.
GetFeedback |
Mopinion |
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Wide Variety of Webhooks / Integrations
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Multiple conditions for email alerts
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Custom access groups for flexible user management
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Notification Stream
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SSO
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Full API Access
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What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Stefan van Ballegooie
Conversion Specialist
Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.
Ben Schutz
Business Analyst
Mopinion enables our customer service agents to improve the quality of our internal Knowledge Management system, leading to a better customer service.
Product Manager
With Mopinion you get:
Feedback everywhere
Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.
Keeping context
Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.
Seamless data exploration
Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.
Data stored in the EU
Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.
Going global
We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.
Harmonize your tools
Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.
“Collecting feedback from our online users is essential in order to identify all the main usability irritants and provide the appropriate solutions. We use feedback in our various E-merch, C.R.O and UX processes by targeting the key stages of the journey. This helps us collect very precise qualitative and declarative data which allows us to be much more efficient in improving the online journey.”
Bastien Monet, E-Merchandising Leader
