Mopinion vs. Hotjar

Mopinion for Websites, Apps and Email

Mopinion, The #1 Feedback Software for Web, App and Email

Hotjar and Mopinion certainly have their fair share of differences. Hotjar is considered to be the Swiss Army knife for simple UX-related tasks, such as heatmapping, session recording and collecting feedback. Whereas Mopinion, a specialised, all-in-one user feedback solution, is used for collecting, managing and analysing large volumes of feedback data from different digital sources, such as websites, mobile apps and email campaigns.

But to clear up any lingering uncertainties, we’ve created this handy overview for you that hones in on the major differences between Mopinion and Hotjar.

What’s the difference?

Have a look at the feature comparison

Feedback Collection

Feedback Collection

While Hotjar offers basic polls and feedback surveys, it mainly focuses on heatmapping and visitor recordings for websites. Mopinion, on the other hand, provides advanced feedback collection for websites, apps and emails – giving you the tools to truly understand why your customers behave the way they do.

This includes setting up, testing and refining feedback forms with ease. Set triggers and conditions to control how, where and when forms appear. Any changes to these settings are easily tracked and can be reverted instantly. Once complete, you can even test your website feedback forms before publishing.

With more freedom to customise survey designs, a wide range of research and customer loyalty metrics (NPS, CSAT, CES and more), plus advanced question routing and translation options, Mopinion delivers far more than just a basic survey!

Hotjar

Mopinion

KEY FEATURES
Website Feedback
Multi-language feedback forms
Large array of Loyalty and CX related question types
Native SDK (Android & iOS) for in-app feedback
Email campaign feedback
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Advanced form design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Rule-based form triggering (exit feedback, slide-ins)
Conversational Feedback
Self-hosted Surveys (first party deployment)
Version control for website feedback form triggers
Test mode for website feedback form triggers
Reporting & Analysis

Reporting & Analysis

Hotjar caters well to users looking to review session recordings and heatmaps and has some basic analysis features when it comes to website surveys. At Mopinion, however, we live and breathe user feedback – which is why we provide advanced analysis options that truly help you understand your users.

With Mopinion, you stay in charge of your data analysis with:

– Completely customisable dashboards: You decide which charts to display, how they look, and where to position them.

– Automatically created dashboards: Direct Insights automatically generates dashboards with the most relevant data for you, helping you to quickly discover feedback insights.

– AI-generated feedback summaries and trend identification: Smart Recaps saves you the hassle of manually analysing hundreds of feedback comments by automatically summarising feedback and identifying trends, making your data more actionable and supporting faster decision-making.

This is how we provide a clear path to actionable feedback insights, especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation.

Hotjar

Mopinion

KEY FEATURES
Fully Customisable dashboard grid and data visualisations
Direct Insights – automatically generated data dashboards
Cross tabbing and filtering
Native text analytics
Custom Exclusion Lists for unwanted words
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Incoming Feedback Translations
AI-generated feedback summaries and trend identification
Reporting & Analysis

Collaborate & Engage

So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.

Hotjar

Mopinion

KEY FEATURES
Wide Variety of Webhooks / Integrations
Multiple conditions for email alerts
Custom access groups for flexible user management
Notification Stream
SSO
Full API Access

What people are saying

With Mopinion you get:

Feedback everywhere

Feedback everywhere

Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.

Keeping context

Keeping context

Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.

Seamless data exploration

Seamless data exploration

Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.

Data stored in the EU

Data stored in the EU

Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.

Going global

Going global

We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.

Harmonize your tools

Harmonize your tools

Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.

See what Mopinion can do for your business