Mopinion, The #1 Feedback Software for Web, App and Email
Hotjar and Mopinion certainly have their fair share of differences. Hotjar is considered to be the Swiss Army knife for simple UX-related tasks, such as heatmapping, session recording and collecting feedback. Whereas Mopinion, a specialised, all-in-one user feedback solution, is used for collecting, managing and analysing large volumes of feedback data from different digital sources, such as websites, mobile apps and email campaigns.
But to clear up any lingering uncertainties, we’ve created this handy overview for you that hones in on the major differences between Mopinion and Hotjar.
What’s the difference?
Have a look at the feature comparison
Feedback Collection
While Hotjar offers basic polls and feedback surveys, it mainly focuses on heatmapping and visitor recordings for websites. Mopinion, on the other hand, provides advanced feedback collection for websites, apps and emails – giving you the tools to truly understand why your customers behave the way they do.
This includes setting up, testing and refining feedback forms with ease. Set triggers and conditions to control how, where and when forms appear. Any changes to these settings are easily tracked and can be reverted instantly. Once complete, you can even test your website feedback forms before publishing.
With more freedom to customise survey designs, a wide range of research and customer loyalty metrics (NPS, CSAT, CES and more), plus advanced question routing and translation options, Mopinion delivers far more than just a basic survey!
Hotjar |
Mopinion |
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KEY FEATURES | ||
Website Feedback
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Multi-language feedback forms
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Large array of Loyalty and CX related question types
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Native SDK (Android & iOS) for in-app feedback
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Email campaign feedback
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Feedback forms in a modal
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Page-embedded forms
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Slide-in forms
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Visual feedback (screenshots)
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Advanced form design customisations
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Complex question routing
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1 deployment (js-tag) for all surveys
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Rule-based form triggering (exit feedback, slide-ins)
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Conversational Feedback
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Self-hosted Surveys (first party deployment)
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Version control for website feedback form triggers
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Test mode for website feedback form triggers
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Reporting & Analysis
Hotjar caters well to users looking to review session recordings and heatmaps and has some basic analysis features when it comes to website surveys. At Mopinion, however, we live and breathe user feedback – which is why we provide advanced analysis options that truly help you understand your users.
With Mopinion, you stay in charge of your data analysis with:
– Completely customisable dashboards: You decide which charts to display, how they look, and where to position them.
– Automatically created dashboards: Direct Insights automatically generates dashboards with the most relevant data for you, helping you to quickly discover feedback insights.
– AI-generated feedback summaries and trend identification: Smart Recaps saves you the hassle of manually analysing hundreds of feedback comments by automatically summarising feedback and identifying trends, making your data more actionable and supporting faster decision-making.
This is how we provide a clear path to actionable feedback insights, especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation.
Hotjar |
Mopinion |
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KEY FEATURES | ||
Fully Customisable dashboard grid and data visualisations
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Direct Insights – automatically generated data dashboards
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Cross tabbing and filtering
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Native text analytics
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Custom Exclusion Lists for unwanted words
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Native sentiment analysis
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Multiple touchpoints in 1 dashboard
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Incoming Feedback Translations
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AI-generated feedback summaries and trend identification
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Collaborate & Engage
So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.
Hotjar |
Mopinion |
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KEY FEATURES | ||
Wide Variety of Webhooks / Integrations
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Multiple conditions for email alerts
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Custom access groups for flexible user management
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Notification Stream
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SSO
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Full API Access
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What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Stefan van Ballegooie
Conversion Specialist
Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.
Ben Schutz
Business Analyst
Mopinion enables our customer service agents to improve the quality of our internal Knowledge Management system, leading to a better customer service.
Product Manager
With Mopinion you get:
Feedback everywhere
Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.
Keeping context
Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.
Seamless data exploration
Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.
Data stored in the EU
Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.
Going global
We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.
Harmonize your tools
Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.