Mopinion, The #1 Feedback Software for Web, App and Email
While Hotjar does offer basic polls and feedback surveys, this UX tool focuses mainly on heatmapping and visitor recordings. At Mopinion, we’ve developed a set of feedback collection tools that focus on providing you with deep insights into why your customers behave the way they do.
With more freedom to customise the survey design, a wide array of research and customer loyalty metrics (NPS, CSAT, CES and more) and advanced question routing and translation options, Mopinion will give you more than just a simple smiley survey! With the Mopinion exclusive Deployment Assistant, you also have full control. Test triggers and conditions for website feedback forms easily on your own site before you launch them. Not to mention, Mopinion can boost your email marketing efforts with its email campaign feedback solution.
What’s the difference?
Have a look at the feature comparison
Feedback Collection
While Hotjar does offer basic polls and feedback surveys, this UX tool focuses mainly on heatmapping and visitor recordings. At Mopinion, we’ve developed a set of feedback collection tools that focus on providing you with deep insights into why you’re customers behave the way they do.
With more freedom to customise the survey design, a wide array of research and customer loyalty metrics (NPS, Csat, CES and more), and advanced question routing and translation options, Mopinion will give you more than just a simple smiley survey! Not to mention, Mopinion can boost your email marketing efforts with its email campaign feedback solution. Get optimal control Deployment Assistant, a Mopinion exclusive feature, designed to easily test form conditions and triggers on your own website.
Hotjar |
Mopinion |
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| KEY FEATURES | ||
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Website Feedback
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Multi-language feedback forms
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Large array of Loyalty and CX related question types
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Native SDK (Android & iOS) for in-app feedback
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Email campaign feedback
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Feedback forms in a modal
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Page-embedded forms
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Slide-in forms
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Visual feedback (screenshots)
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Advanced form design customisations
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Complex question routing
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1 deployment (js-tag) for all surveys
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Rule-based form triggering (exit feedback, slide-ins)
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Conversational Feedback
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Self-hosted Surveys (first party deployment)
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Deployment Assistant
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Reporting & Analysis
We’ll admit, Hotjar caters well to users looking to review session recordings and heatmaps, but in terms of analysing qualitative feedback data, fixed charts showing the distribution of multiple-choice answers doesn’t always cut it.
All is possible with Mopinion’s advanced data analysis and visualisation solutions. We understand that you want to see, analyse and categorise the feedback results in a way that suits your needs. For that reason, with Mopinion you can easily create your own fully customisable feedback dashboards and charts. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.
Hotjar |
Mopinion |
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| KEY FEATURES | ||
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Fully Customisable dashboard grid and data visualisations
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Direct Insights – automatically generated data dashboards
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Cross tabbing and filtering
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Native text analytics
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Custom Exclusion Lists for unwanted words
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Native sentiment analysis
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Multiple touchpoints in 1 dashboard
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Incoming Feedback Translations
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Collaborate & Engage
So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.
Hotjar |
Mopinion |
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| KEY FEATURES | ||
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Wide Variety of Webhooks / Integrations
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Multiple conditions for email alerts
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Custom access groups for flexible user management
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Notification Stream
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SSO
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Full API Access
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What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Stefan van Ballegooie
Conversion Specialist
Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.
Ben Schutz
Business Analyst
Mopinion enables our customer service agents to improve the quality of our internal Knowledge Management system, leading to a better customer service.
Product Manager
With Mopinion you get:
Feedback everywhere
Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.
Keeping context
Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.
Seamless data exploration
Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.
Data stored in the EU
Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.
Going global
We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.
Harmonize your tools
Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.