Mopinion vs. Hotjar

Picking a user feedback solution can be hard. With this overview we’ve got you covered!

Looking for a feedback solution that meets your every need?

Hotjar and Mopinion certainly have their fair share of differences. Hotjar is considered to be the Swiss Army knife for simple UX-related tasks, such as heatmapping, session recording and collecting feedback. Whereas Mopinion, a specialised, all-in-one user feedback solution, is used for collecting, managing and analysing large volumes of feedback data from different digital sources, such as websites, mobile apps and email campaigns.

But to clear up any lingering uncertainties, we’ve created this handy overview for you that hones in on the major differences between Mopinion and Hotjar.

Different features

Have a look at this feature comparison:

Features Mopinion Hotjar
Session recordings
Heatmaps
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Standalone surveys (on separate landing pages)
Visual feedback (screenshots)
Email campaign feedback
Feedback form translations
Advanced design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Mobile SDK for in-app feedback
Multiple conditions for email alerts
Customisable/editable dashboards and data visualisations
Trend reporting (charts) based on loyalty metrics (NPS, Csat, CES)
Cross tabbing and filtering
Native text analytics
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Workflows, tasks and action management
WCAG compliant

All great features we’ll admit,

but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.

Keep reading to learn more about how we do this for our customers.

Mopinion: How to build the best online feedback forms - Build

Feedback Collection

While Hotjar does offer basic polls and feedback surveys, this UX tool focuses mainly on heatmapping and visitor recordings. At Mopinion, we’ve developed a set of feedback collection tools that focus on providing you with deep insights into why you’re customers behave the way they do.

With more freedom to customise the survey design, a wide array of research and customer loyalty metrics (NPS, Csat, CES and more), and advanced question routing and translation options, Mopinion will give you more than just a simple smiley survey! Not to mention, Mopinion can boost your email marketing efforts with its email campaign feedback solution.

Mopinion: How to build the best online feedback forms - Build

Text and sentiment analytics

Trust us when we say it’s not all about counting smileys. Collecting and analysing this quantitative data alone will only get you so far, especially if you want to get to know your audience better…And sure, Hotjar is great if you’re collecting a couple dozen comments a month, but the moment feedback volumes increase, you’re going to want a more robust solution.

Mopinion offers intelligent text and sentiment analysis technology that caters to these volumes. It includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.

Text and sentiment analytics

Trust us when we say it’s not all about counting smileys. Collecting and analysing this quantitative data alone will only get you so far, especially if you want to get to know your audience better…And sure, Hotjar is great if you’re collecting a couple dozen comments a month, but the moment feedback volumes increase, you’re going to want a more robust solution.

Mopinion offers intelligent text and sentiment analysis technology that caters to these volumes. It includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.

Mopinion: How to build the best online feedback forms - Build
Mopinion: How to build the best online feedback forms - Build

Reporting & Analysis

We’ll admit, Hotjar caters well to users looking to review session recordings and heatmaps, but in terms of analysing qualitative feedback data, fixed charts showing the distribution of multiple-choice answers doesn’t always cut it.

All is possible with Mopinion’s advanced data analysis and visualisation solutions. We understand that you want to see, analyse and categorise the feedback results in a way that suits your needs. For that reason, with Mopinion you can easily create your own fully customisable feedback dashboards and charts. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.

Mopinion: How to build the best online feedback forms - Build

Collaborate & Engage

So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.

Collaborate & Engage

So many feedback collection tools, like Hotjar, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated, built-in action management tools – such as advanced rulings and routing for email alerts – that guarantee your customer feedback will always find its way to the right person within your digital team.

Mopinion: How to build the best online feedback forms - Build

What people are saying

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