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Looking for a feedback solution that meets your every need?
As more and more organisations shift their focus from collecting traditional Voice of Customer data to a more digital approach, the demand for a suitable feedback solution has increased dramatically. This transition has put a lot of these organisations in a predicament when it comes to choosing the right solution. In fact, many have come to us asking how Mopinion’s solution differs from other tools on the market.
To sum it up, we’ve created a clear-cut overview that zooms in on the major differences between Mopinion and Medallia for Digital (the former Kampyle suite).
Different features
Have a look at this feature comparison:
| Features | Mopinion | Medallia Digital |
|---|---|---|
| Feedback forms in modal | ||
| Page-embedded forms | ||
| Slide-in Forms | ||
| Visual feedback (screenshots) | ||
| Email campaign feedback (html snippets) | ||
| Advanced design customisations | ||
| Complex question routing | ||
| 1 deployment (js-tag) for all surveys and feedback buttons | ||
| Mobile SDK for in-app feedback | ||
| Rule-based form triggering | ||
| Multiple conditions for email alerts | ||
| Customisable/editable dashboards and data visualisations | ||
| Cross tabbing and filtering | ||
| Native text analytics | ||
| Native sentiment analysis | ||
| Multiple touchpoints in 1 dashboard | ||
| Custom access groups for advanced user management |
All great features we’ll admit,
but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.
Keep reading to learn more about how we do this for our customers.
Feedback Collection
Like Mopinion, Medallia for Digital captures feedback from websites, mobile websites and in-app. The surveys, however, are mainly geared towards understanding how customers rate the overall experience or measuring customer loyalty. Mopinion does this and more.
In addition to collecting Net Promoter Score (NPS), Mopinion users can apply metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES), Goal Completion Rate (GCR) and more. There is also more freedom for users to customise the design of survey, including the application of advanced question routing options. Not to mention, Mopinion users can benefit from the various form triggering options.
Text and sentiment analytics
Analysing text and sentiment in your feedback programme is critical. Especially if you want to get to know your audience better and quickly detect trends that multiple users are experiencing at a time. In the basic edition from Kampyle, however, this feature is not included. Users must connect to the wider Medallia CX solution to benefit from text analytics and for a steep price…
Text and sentiment analytics
Analysing text and sentiment in your feedback programme is critical. Especially if you want to get to know your audience better and quickly detect trends that multiple users are experiencing at a time. In the basic edition from Kampyle, however, this feature is not included. Users must connect to the wider Medallia CX solution to benefit from text analytics and for a steep price…
Reporting & Analysis
Medallia is focused heavily on collecting both on- and offline data and as you might’ve guessed, their reporting tools are aligned with this. In terms of analysis, Medallia focuses on integrating web and mobile data with offline data, e.g. from contact centers and retail stores.
At Mopinion, we focus purely on your digital channels. We also understand that you want to see, analyse and categorise your digital feedback results in a way that suits your needs as digital marketers and UX professionals. For that reason, with Mopinion you can easily create your own fully customisable feedback dashboards and charts. Additionally, if you factor in the importance of the digital marketing ecosystem, Mopinion ‘plays well with others’ – letting you integrate a great deal of your digital marketing tools.
Collaborate & Engage
Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call center agents).
Mopinion, on the other hand, provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person with your team. Love your Project Management tools? That’s cool – you can integrate them with Mopinion and have tasks imported to your team members directly!
Collaborate & Engage
Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call center agents).
Mopinion, on the other hand, provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person with your team. Love your Project Management tools? That’s cool – you can integrate them with Mopinion and have tasks imported to your team members directly!
What people are saying
TomTom chose Mopinion because they make feedback actionable.
- Remko Strik
- Manager Post-Purchase & CRM, Tomtom
By using real-time feedback dashboards we can easily see which issues we have to work on to enhance the shopper journey and satisfaction.
- Rosanne Heijligers
- CX Analyst, Albert Heijn (Ahold)
Mopinion gives us much more information about online customers than we have ever had.
- Christiaan Buitenhuis
- Senior Market Researcher, Interpolis
The insights Mopinion has provided have led to a steady decrease in negative feedback on our digital channels.
- Digital Marketeer
- Volkswagen
We wanted to understand and hone in on why some of our visitors were dropping off, especially at certain steps or within specific funnels of the website.
- Rosa Diederen
- Digital Product Owner, TUI
