Mopinion vs. Medallia

Mopinion for Websites, Apps and Email

Mopinion, The #1 Feedback Software for Web, App and Email

As brands continue to shift from a traditional Voice of Customer approach to a digital one, the demand for a suitable feedback solution has increased dramatically. But as with many other types of software, the selection process can be daunting. In fact, many have come to us asking how Mopinion’s solution differs from other tools on the market.

To sum it up, we’ve created a clear-cut overview that outlineshe major differences between Mopinion and Medallia for Digital

What’s the difference?

Have a look at the feature comparison

Feedback Collection

Feedback Collection

Like Mopinion, Medallia for Digital captures feedback from websites, mobile websites and in-app. The surveys, however, are mainly geared towards understanding how customers rate the overall experience or measuring customer loyalty. Mopinion does this and more.

In addition to collecting Net Promoter Score (NPS), Mopinion users can apply metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES), Goal Completion Rate (GCR) and more. There is also more freedom for users to customise the design of surveys, including the application of advanced question routing options. And Mopinion users have access to various form triggering options. What’s more: with the Mopinion exclusive Deployment Assistant, you have full control. Test triggers and conditions for website feedback forms on your own site before you launch them.

Medallia

Mopinion

KEY FEATURES
Website Feedback
Multi-language feedback forms
Large array of Loyalty and CX related question types
Native SDK (Android & iOS) for in-app feedback
Email campaign feedback
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Advanced form design customisations
Complex question routing (in website and mobile feedback forms)
1 deployment (js-tag) for all surveys
Rule-based form triggering (exit feedback, based on exit intent, cookies, url’s, etc.)
Conversational Feedback
Self-hosted Surveys (first party deployment)
Deployment Assistant
Reporting & Analysis

Reporting & Analysis

Medallia is focused heavily on collecting both on- and offline data and as you might’ve guessed, their reporting tools are aligned with this. Medallia focuses on integrating web and mobile data with offline data, e.g. from contact centers and retail stores.

Mopinion, however, prioritises the needs of digital marketing and UX teams. We understand that you want to see, analyse and categorise your digital feedback results without having to hunt down your data in different modules. . With Mopinion you can easily create your own fully customisable feedback dashboards and charts. Work with a wider ecosystem of tools? , Mopinion ‘plays well with others’ – letting you integrate a great deal of your digital marketing tools.

Medallia

Mopinion

KEY FEATURES
Fully Customisable dashboard grid and data visualisations
Direct Insights – automatically generated data dashboards
Cross tabbing and filtering
Native text analytics
Custom Exclusion Lists for unwanted words
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Incoming Feedback Translations
Reporting & Analysis

Collaborate & Engage

Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call centre agents).

Mopinion provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person within your team. Love your Project Management tools? That’s cool – integrate them with Mopinion and have tasks imported to your team members directly!

Medallia

Mopinion

KEY FEATURES
Wide Variety of Webhooks / Integrations
Multiple conditions for email alerts
Custom access groups for flexible user management
Notification Stream
SSO
Full API Access

What people are saying

With Mopinion you get:

Feedback everywhere

Feedback everywhere

Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.

Keeping context

Keeping context

Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.

Seamless data exploration

Seamless data exploration

Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.

Data stored in the EU

Data stored in the EU

Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.

Going global

Going global

We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.

Harmonize your tools

Harmonize your tools

Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.

See what Mopinion can do for your business