Mopinion vs. Medallia for Digital

Picking a user feedback solution can be hard. With this overview we’ve got you covered!

Looking for a feedback solution that meets your every need?

As more and more organisations shift their focus from collecting traditional Voice of Customer data to a more digital approach, the demand for a suitable feedback solution has increased dramatically. This transition has put a lot of these organisations in a predicament when it comes to choosing the right solution. In fact, many have come to us asking how Mopinion’s solution differs from other tools on the market.

To sum it up, we’ve created a clear-cut overview that zooms in on the major differences between Mopinion and Medallia for Digital (the former Kampyle suite).

Different features

Have a look at this feature comparison:

Features Mopinion Medallia Digital
Feedback forms in modal
Page-embedded forms
Slide-in Forms
Visual feedback (screenshots)
Email campaign feedback (html snippets)
Advanced design customisations
Complex question routing
1 deployment (js-tag) for all surveys and feedback buttons
Mobile SDK for in-app feedback
Rule-based form triggering
Multiple conditions for email alerts
Customisable/editable dashboards and data visualisations
Cross tabbing and filtering
Native text analytics
Native sentiment analysis
Multiple touchpoints in 1 dashboard

All great features we’ll admit,

but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.

Keep reading to learn more about how we do this for our customers.

Mopinion: How to build the best online feedback forms - Build

Feedback Collection

Like Mopinion, Medallia for Digital captures feedback from websites, mobile websites and in-app. The surveys, however, are mainly geared towards understanding how customers rate the overall experience or measuring customer loyalty. Mopinion does this and more.

In addition to collecting Net Promoter Score (NPS), Mopinion users can apply metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES), Goal Completion Rate (GCR) and more. There is also more freedom for users to customise the design of survey, including the application of advanced question routing options. Not to mention, Mopinion users can benefit from the various form triggering options.

Mopinion: How to build the best online feedback forms - Build

Text and sentiment analytics

Analysing text and sentiment in your feedback programme is critical. Especially if you want to get to know your audience better and quickly detect trends that multiple users are experiencing at a time. In the basic edition from Kampyle, however, this feature is not included. Users must connect to the wider Medallia CX solution to benefit from text analytics and for a steep price

Text and sentiment analytics

Analysing text and sentiment in your feedback programme is critical. Especially if you want to get to know your audience better and quickly detect trends that multiple users are experiencing at a time. In the basic edition from Kampyle, however, this feature is not included. Users must connect to the wider Medallia CX solution to benefit from text analytics and for a steep price

Mopinion: How to build the best online feedback forms - Build
Mopinion: How to build the best online feedback forms - Build

Reporting & Analysis

Medallia is focused heavily on collecting both on- and offline data and as you might’ve guessed, their reporting tools are aligned with this. In terms of analysis, Medallia focuses on integrating web and mobile data with offline data, e.g. from contact centers and retail stores.

At Mopinion, we focus purely on your digital channels. We also understand that you want to see, analyse and categorise your digital feedback results in a way that suits your needs as digital marketers and UX professionals. For that reason, with Mopinion you can easily create your own fully customisable feedback dashboards and charts. Additionally, if you factor in the importance of the digital marketing ecosystem, Mopinion ‘plays well with others’ – letting you integrate a great deal of your digital marketing tools.

Mopinion: How to build the best online feedback forms - Build

Collaborate & Engage

Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call center agents).

Mopinion, on the other hand, provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person with your team. Love your Project Management tools? That’s cool – you can integrate them with Mopinion and have tasks imported to your team members directly!

Collaborate & Engage

Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call center agents).

Mopinion, on the other hand, provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person with your team. Love your Project Management tools? That’s cool – you can integrate them with Mopinion and have tasks imported to your team members directly!

Mopinion: How to build the best online feedback forms - Build

What people are saying

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