Mopinion, The #1 Feedback Software for Web, App and Email
As brands continue to shift from a traditional Voice of Customer approach to a digital one, the demand for a suitable feedback solution has increased dramatically. But as with many other types of software, the selection process can be daunting. In fact, many have come to us asking how Mopinion’s solution differs from other tools on the market.
To sum it up, we’ve created a clear-cut overview that outlineshe major differences between Mopinion and Medallia for Digital
What’s the difference?
Have a look at the feature comparison
Feedback Collection
Like Mopinion, Medallia for Digital captures feedback from websites, mobile websites and in-app. The surveys, however, are mainly geared towards understanding how customers rate the overall experience or measuring customer loyalty. Mopinion does this and more.
In addition to collecting Net Promoter Score (NPS), Mopinion users can apply metrics such as Customer Satisfaction (CSAT), Customer Effort Score (CES), Goal Completion Rate (GCR) and more. There is also more freedom for users to customise the design of survey, including the application of advanced question routing options. And Mopinion users have access to various form triggering options.
Medallia |
Mopinion |
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| KEY FEATURES | ||
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Website Feedback
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Multi-language feedback forms
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Large array of Loyalty and CX related question types
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Native SDK (Android & iOS) for in-app feedback
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Email campaign feedback
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Feedback forms in a modal
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Page-embedded forms
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Slide-in forms
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Visual feedback (screenshots)
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Advanced form design customisations
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Complex question routing (in website and mobile feedback forms)
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1 deployment (js-tag) for all surveys
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Rule-based form triggering (exit feedback, based on exit intent, cookies, url’s, etc.)
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Conversational Feedback
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Self-hosted Surveys (first party deployment)
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Reporting & Analysis
Medallia is focused heavily on collecting both on- and offline data and as you might’ve guessed, their reporting tools are aligned with this. Medallia focuses on integrating web and mobile data with offline data, e.g. from contact centers and retail stores.
Mopinion, however, prioritises the needs of digital marketing and UX teams. We understand that you want to see, analyse and categorise your digital feedback results without having to hunt down your data in different modules. . With Mopinion you can easily create your own fully customisable feedback dashboards and charts. Work with a wider ecosystem of tools? , Mopinion ‘plays well with others’ – letting you integrate a great deal of your digital marketing tools.
Medallia |
Mopinion |
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| KEY FEATURES | ||
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Fully Customisable dashboard grid and data visualisations
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Direct Insights – automatically generated data dashboards
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Cross tabbing and filtering
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Native text analytics
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Custom Exclusion Lists for unwanted words
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Native sentiment analysis
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Multiple touchpoints in 1 dashboard
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Incoming Feedback Translations
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Collaborate & Engage
Both Medallia and Mopinion offer a wide range of options when it comes to turning feedback insights into action. Both have built-in action management solutions including proactive email alerts, notes, reminders and tasks. However, Medallia is geared more towards CX programmes in general, including Closed-Loop Feedback processes for all channels (e.g. call centre agents).
Mopinion provides a solution more suitable for digital marketing teams, giving users more advanced rulings and routing for email alerts – guaranteeing your customer feedback always finds the right person within your team. Love your Project Management tools? That’s cool – integrate them with Mopinion and have tasks imported to your team members directly!
Medallia |
Mopinion |
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| KEY FEATURES | ||
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Wide Variety of Webhooks / Integrations
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Multiple conditions for email alerts
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Custom access groups for flexible user management
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Notification Stream
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SSO
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Full API Access
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What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Stefan van Ballegooie
Conversion Specialist
Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.
Ben Schutz
Business Analyst
Mopinion enables our customer service agents to improve the quality of our internal Knowledge Management system, leading to a better customer service.
Product Manager
With Mopinion you get:
Feedback everywhere
Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.
Keeping context
Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.
Seamless data exploration
Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.
Data stored in the EU
Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.
Going global
We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.
Harmonize your tools
Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.