Customer feedback doesn’t improve just because you have more dashboards or better frameworks. It improves when teams talk honestly about how they actually work with it, what’s working, what’s not and what still feels messy, unclear or hard to crack.
That’s exactly why Mopinion Sharing Sessions exist.
In January, we hosted a retail-focused Sharing Session at our office, bringing together teams from Ahold Delhaize brands including Etos, Gall & Gall, Delhaize Belgium and bol. Teams came together to exchange experiences, discuss challenges and learn from peers operating within a very similar retail context.
While each organisation has its own setup and priorities, the shared industry background made it easier to recognise common challenges, compare approaches and learn from what others are doing in practice.
TL;DR – Article summary
Mopinion Sharing Sessions bring customers together to openly share how they work with feedback in practice. In January, retail teams from Ahold Delhaize brands met at the Mopinion office to discuss real challenges, exchange experiences and leave with practical ideas they could apply straight away.
In this blog, we’ll cover:
- Why we organise Sharing Sessions
- Learning from others within your retail reality
- What’s pressing for retail teams right now
- Real cases, honest conversations
- How Customer Success supports the discussion
- A January session at the Mopinion office
- Why Sharing Sessions matter
Why we organise Sharing Sessions
Working with customer feedback can sometimes feel surprisingly isolating.
Every organisation has its own structure, tools and priorities, yet many teams wrestle with the same questions:
- How do we get people to actually engage with feedback?
- How do we involve internal stakeholders?
- How do we move from insights to action?
Too often, teams try to figure this out on their own.
Mopinion Sharing Sessions exist to make these challenges collective, not individual.
Learning from others within your retail reality
One of the biggest strengths of the January session was that everyone around the table operated within the same retail context.
Teams from Etos, Gall & Gall, Delhaize Belgium and bol, all part of the Ahold Delhaize group, joined the conversation. While the products they sell and the teams they work in may differ, the underlying challenges of retail feedback programmes are strikingly similar.
Discussions quickly focused on familiar topics: engaging customers, aligning internal stakeholders and turning feedback into action at scale. Learning from others within the same industry made it easier to recognise shared challenges, compare approaches and understand what works in practice, even when organisational setups aren’t identical.
What’s pressing for retail teams right now
Beyond sharing experiences, this January session also surfaced a few recurring themes that are currently top of mind for retail teams working with customer feedback and how they’re addressing them in practice.
Sharing feedback internally, in a way that sticks:
Many teams discussed how feedback only creates value when it’s shared in a way others can act on. Several customers talked about bringing feedback into existing rhythms, such as weekly team or stakeholder meetings, rather than treating it as a separate reporting exercise.
Using Mopinion dashboards and reporting views, teams can centralise feedback from different touchpoints and share clear, relevant insights with stakeholders, helping feedback become part of regular conversations instead of something that lives in a separate tool.
Getting the right teams on board:
Another common challenge was ensuring feedback reaches the people who can actually act on it. Retail organisations often involve many teams across digital, marketing, operations and customer service, making it easy for insights to get lost.
Customers shared how they use tagging, filtering and role-based access to route essential feedback to the right teams. This way, insights reach the right people at the right time, without overwhelming everyone with everything.
Preventing feedback fatigue:
Collecting feedback is valuable, but only when it’s done thoughtfully. Customers exchanged ideas on how to avoid asking too much or at the wrong moments.
Creating a clear feedback strategy, deciding where and when to collect input, and having someone oversee feedback forms were all mentioned as ways to keep feedback meaningful. With Mopinion, teams can manage and optimise feedback forms in one place, ensuring customers are asked relevant questions at the right moments and not more than necessary.
Together, these discussions highlighted a shared goal: making feedback easier to work with, not harder, for both customers and internal teams!
Real cases, honest conversations
Mopinion Sharing Sessions are intentionally practical.
Participants are encouraged to bring a real case: something they’re actively working on, something that went well or something they’re still struggling with. Some customers shared concrete examples from their organisations. Others asked open questions and invited peers to weigh in.
What followed were honest conversations about what works, what doesn’t and why certain approaches succeed in one context but not in another.
One thing became clear very quickly: time flew by!
When people feel comfortable sharing openly, discussions go deeper. Instead of vague inspiration, participants leave with ideas they can realistically test once they’re back at work.
How Customer Success supports the discussion
Mopinion Sharing Sessions aren’t run like meetings, they’re facilitated like conversations.
Our Customer Success team is there to help discussions flow naturally, connect similar challenges across organisations and ask the kind of questions that move conversations forward. Not to control the discussion, but to support it.
Sometimes that means zooming in on a specific example. Other times it’s about linking one customer’s challenge to another’s experience. The goal is always the same: keep the conversation useful, relevant and grounded in day-to-day feedback work.
A January session at the Mopinion office
Hosting the session in person added something extra.
Being together in the same room created a relaxed setting where conversations started easily and continued naturally. Customers shared experiences, asked questions and learned from one another around the same table.
Moments like these show the value of learning directly from peers who work with customer feedback every day and operate within a similar retail reality.
Why Sharing Sessions matter
What makes Mopinion Sharing Sessions valuable isn’t the format, it’s the openness.
They turn individual experiences into shared learning. They create space for honest conversations, real examples and practical takeaways, all grounded in everyday feedback work.
Not because anyone is told what to do, but because learning from each other is often the fastest way forward.
Are you a Mopinion customer interested in joining a future Sharing Session?
Reach out to your Customer Success Manager to explore upcoming sessions and get involved.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.