What’s the difference?

Mopinion vs. Usabilla

If you are here, you are probably aware that Usabilla is now GetFeedback. In May 2023, momentive.ai (the parent company of GetFeedback and SurveyMonkey) was acquired by a private equity firm and delisted from the stock market. We’re here to clear things up and explain the differences between what is known as Usabilla and Mopinion!

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Mopinion, The #1 Feedback Software for Web, App and Email

Sometimes we get the question of how our solution differs from other feedback software on the market. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.

Usabilla is known as an online feedback tool that collects feedback from websites, mobile apps, and email. Since 2019, Usabilla has been part of GetFeedback, which in turn is part of parent company momentive.ai (which is also the owner of SurveyMonkey). As most of you still know the tool by Usabilla, that’s the name we will use for this comparison.

Update: In May 2023, momentive.ai (the parent company) was acquired by a private equity firm and delisted from the stock market. The new owners appear to have shifted their focus away from prioritising Usabillas user feedback offering. While the Usabilla products probably won’t be discontinued, it does imply a potential slowdown in product updates and innovation. Additionally, customers may experience a reduction in the usual level of support and service they have come to expect.

Update 2: If you want to switch to Mopinion, good news, Mopinion has an Usabilla integration where we can pull all you feedback data.

What’s the difference?

Have a look at the feature comparison

Feedback Collection

While Usabilla mostly focuses on collecting feedback data, we believe you need more than smileys to understand your users. That’s why Mopinion offers a set of data collection features that offer much more in terms of flexibility and customisation.

This includes setting up, testing and refining your feedback forms with ease. Set triggers and conditions to control how, where and when forms appear. Any changes to these settings are easily tracked and can be instantly reverted to previous setups. When you are done, you can even test website feedback forms before publishing.

With customisable designs, diverse research and customer loyalty metrics, flexible form-triggering rules and multilingual deployment options, Mopinion offers far more than just a feedback button!

	Usabilla	Mopinion
KEY FEATURES
Website Feedback
Native SDK (Android & iOS) for in-app feedback
Email campaign feedback
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Advanced form design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Rule-based form triggering (exit feedback, slide-ins)
Conversational Feedback
Self-hosted Surveys (first party deployment)
Version control for website feedback form triggers
Test mode for website feedback form triggers

Reporting & Analysis

Unlike Usabilla and most other feedback tools, Mopinion doesn’t limit you to a fixed dashboard with basic statistics. We understand that you want to see results your way. That’s why we’ve made analysis easier than ever. With Mopinion, you stay in charge of your data analysis with:

– Completely customisable dashboards: You decide which charts to display, how they look, and where to position them.

– Automatically created dashboards: Direct Insights automatically generates dashboards with the most relevant data for you, helping you to quickly discover feedback insights.

– AI-generated feedback summaries and trend identification: Smart Recaps saves you the hassle of manually analysing hundreds of feedback comments by automatically summarising feedback and identifying trends, making your data more actionable and supporting faster decision-making.

This is especially useful for enterprise needs such as advanced reporting, role-based dashboards, data integration, and categorisation. Let Mopinion do the heavy lifting for you.

	Usabilla	Mopinion
KEY FEATURES
Fully Customisable dashboard grid and data visualisations
Direct Insights – automatically generated data dashboards
Cross tabbing and filtering
Native text analytics
Custom Exclusion Lists for unwanted words
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Feedback Form Translations
Seamless Data Exploration
AI-generated feedback summaries and trend identification

Collaborate & Engage

So many feedback collection tools, like Usabilla (by SurveyMonkey), lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.

	Usabilla	Mopinion
KEY FEATURES
Wide Variety of Webhooks / Integrations
Multiple conditions for email alerts
Custom access groups for flexible user management
Notification Stream
SSO
Full API Access

What people are saying

The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.

Stefan van Ballegooie
Conversion Specialist

With feedback buttons available on all pages of our knowledge management system, our service agents can submit feedback at any moment.

Thomas Langenberg
Product Manager

Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.

Ben Schutz
Business Analyst