Mopinion vs. Usabilla

Mopinion vs. Usabilla

What’s the difference?

Mopinion vs. Usabilla

How do you know which user feedback solution is right for you? We’re here to help!

Finding a feedback solution that delivers a truly seamless digital experience

Heaps of companies are shifting their focus towards delivering a seamless and frictionless digital experience. And they’re doing so by leveraging user feedback solutions. Why? These solutions give them a helping hand when it comes to finding out exactly what their customers want and need.

Many of these same companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla (by SurveyMonkey).

What’s the difference?

Have a look at the feature comparison

Feedback Collection

Feedback Collection

Usabilla (by SurveyMonkey) mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged digital experience program or simply measuring user feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection tools that offer much more in terms of flexibility and customisation.

With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, and unlimited combinations of form triggering rules, Mopinion will give you more than just a feedback button! You can even deploy one feedback form in various languages.

Usabilla

Mopinion

KEY FEATURES
Website Feedback
Mobile SDK for in-app feedback
Email campaign feedback
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Advanced form design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Rule-based form triggering (exit feedback, slide-ins)
Conversational Feedback
Reporting & Analysis

Reporting & Analysis

Unlike Usabilla (by SurveyMonkey) and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create dashboards that are fully customisable both in terms of data visualisation but also order and appearance of charts, thanks to the ‘free grid’. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.

Usabilla

Mopinion

KEY FEATURES
Fully Customisable dashboard grid and data visualisations
Cross tabbing and filtering
Native text analytics
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Feedback Form Translations
Seamless Data Exploration
Reporting & Analysis

Collaborate & Engage

So many feedback collection tools, like Usabilla (by SurveyMonkey), lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.

Usabilla

Mopinion

KEY FEATURES
Wide Variety of Webhooks / Integrations
Multiple conditions for email alerts
Roles & Rights Management
Notification Stream
Full API Access

What people are saying

With Mopinion you get:

Feedback everywhere

Feedback everywhere

Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.

Keeping context

Keeping context

Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.

Seamless data exploration

Seamless data exploration

Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.

Data stored in the EU

Data stored in the EU

Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.

Going global

Going global

We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.

Harmonize your tools

Harmonize your tools

Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.

“Collecting feedback from our online users is essential in order to identify all the main usability irritants and provide the appropriate solutions. We use feedback in our various E-merch, C.R.O and UX processes by targeting the key stages of the journey. This helps us collect very precise qualitative and declarative data which allows us to be much more efficient in improving the online journey.”

Bastien Monet, E-Merchandising Leader

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