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Looking for a feedback solution that meets your every need?
Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
Different features
Have a look at this feature comparison:
| Features | Mopinion | Usabilla |
|---|---|---|
| Feedback forms in a modal | ||
| Page-embedded forms | ||
| Slide-in forms | ||
| Visual feedback (screenshots) | ||
| Email campaign feedback | ||
| Advanced design customisations | ||
| Complex question routing | ||
| 1 deployment (js-tag) for all surveys | ||
| Mobile SDK for in-app feedback | ||
| Rule-based form triggering (exit feedback, slide-ins) | ||
| Multiple conditions for email alerts | ||
| Customisable/editable dashboards and data visualisations | ||
| Cross tabbing and filtering | ||
| Native text analytics | ||
| Native sentiment analysis | ||
| Multiple touchpoints in 1 dashboard | ||
| Feedback Form Translations |
All great features we’ll admit,
but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.
Keep reading to learn more about how we do this for our customers.
Feedback Collection
Usabilla mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged Voice of Customer program or simply measuring online feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection tools that offer much more in terms of flexibility and customisation.
With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, and unlimited combinations of form triggering rules, Mopinion will give you more than just a feedback button! You can even deploy one feedback form in various languages.
Text and sentiment analytics
Trust us when we say it’s not all about counting smileys. Collecting and analysing quantitative data alone will only take you so far… That’s why Mopinion offers intelligent text and sentiment analysis technology that includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.
Text and sentiment analytics
Trust us when we say it’s not all about counting smileys. Collecting and analysing quantitative data alone will only take you so far… That’s why Mopinion offers intelligent text and sentiment analysis technology that includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.
Reporting & Analysis
No more wasting time exporting your data to Excel (XLS) sheets for analysis. All is possible with Mopinion’s data analysis solution. Unlike Usabilla and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create your own feedback dashboards and charts. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.
Collaborate & Engage
So many feedback collection tools, like Usabilla, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback finds its way to the right person within your digital team.
Collaborate & Engage
So many feedback collection tools, like Usabilla, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.
What people are saying
TomTom chose Mopinion because they make feedback actionable.
- Remko Strik
- Manager Post-Purchase & CRM, Tomtom
By using real-time feedback dashboards we can easily see which issues we have to work on to enhance the shopper journey and satisfaction.
- Rosanne Heijligers
- CX Analyst, Albert Heijn (Ahold)
Mopinion gives us much more information about online customers than we have ever had.
- Christiaan Buitenhuis
- Senior Market Researcher, Interpolis
The insights Mopinion has provided have led to a steady decrease in negative feedback on our digital channels.
- Digital Marketeer
- Volkswagen
We wanted to understand and hone in on why some of our visitors were dropping off, especially at certain steps or within specific funnels of the website.
- Rosa Diederen
- Digital Product Owner, TUI
