Mopinion vs. Usabilla

Picking a user feedback solution can be hard. With this overview we’ve got you covered!

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Looking for a feedback solution that meets your every need?

Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.

Different features

Have a look at this feature comparison:

Features	Mopinion	Usabilla
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Email campaign feedback
Advanced design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Mobile SDK for in-app feedback
Rule-based form triggering (exit feedback, slide-ins)
Multiple conditions for email alerts
Customisable/editable dashboards and data visualisations
Cross tabbing and filtering
Native text analytics
Native sentiment analysis
Multiple touchpoints in 1 dashboard

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All great features we’ll admit,

but these are only half of the equation. It is the people behind the product that make the real difference. Sharing our vision on how companies can benefit from listening to their online visitors is our top priority.

Keep reading to learn more about how we do this for our customers.

Feedback Collection

Usabilla mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged Voice of Customer program or simply measuring online feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection tools that offer much more in terms of flexibility and customisation.

With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, and unlimited combinations of form triggering rules, Mopinion will give you more than just a feedback button! Not to mention, in-page (embedded) feedback forms and email campaign feedback are available to you at no extra cost…

Text and sentiment analytics

Trust us when we say it’s not all about counting smileys. Collecting and analysing quantitative data alone will only take you so far… That’s why Mopinion offers intelligent text and sentiment analysis technology that includes word clustering, automated comment categorisation (by topic) and sentiment analysis based on the context of open comments.

Reporting & Analysis

No more wasting time exporting your data to Excel (XLS) sheets for analysis. All is possible with Mopinion’s data analysis solution. Unlike Usabilla and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create your own feedback dashboards and charts. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.

Collaborate & Engage

So many feedback collection tools, like Usabilla, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback finds its way to the right person within your digital team.

Collaborate & Engage

So many feedback collection tools, like Usabilla, lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.

What people are saying

TomTom chose Mopinion because they make feedback actionable.

Remko Strik

Manager Post-Purchase & CRM, Tomtom

By using real-time feedback dashboards we can easily see which issues we have to work on to enhance the shopper journey and satisfaction.

Rosanne Heijligers

CX Analyst, Albert Heijn (Ahold)

Mopinion gives us much more information about online customers than we have ever had.

Christiaan Buitenhuis

Senior Market Researcher, Interpolis

The insights Mopinion has provided have led to a steady decrease in negative feedback on our digital channels.

Digital Marketeer

Volkswagen

We wanted to understand and hone in on why some of our visitors were dropping off, especially at certain steps or within specific funnels of the website.

Rosa Diederen

Digital Product Owner, TUI