Mopinion vs. Usabilla

What’s the difference?

Mopinion vs. Usabilla

If you are here, you are probably aware that Usabilla is now GetFeedback. In May 2023, momentive.ai (the parent company of GetFeedback and SurveyMonkey) was acquired by a private equity firm and delisted from the stock market. We’re here to clear things up and explain the differences between what is known as Usabilla and Mopinion!

Mopinion, The #1 Feedback Software for Web, App and Email

Sometimes we get the question of how our solution differs from other feedback software on the market. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.

Usabilla is known as an online feedback tool that collects feedback from websites, mobile apps, and email. Since 2019, Usabilla has been part of GetFeedback, which in turn is part of parent company momentive.ai (which is also the owner of SurveyMonkey). As most of you still know the tool by Usabilla, that’s the name we will use for this comparison.

Update: In May 2023, momentive.ai (the parent company) was acquired by a private equity firm and delisted from the stock market. The new owners appear to have shifted their focus away from prioritising Usabillas user feedback offering. While the Usabilla products probably won’t be discontinued, it does imply a potential slowdown in product updates and innovation. Additionally, customers may experience a reduction in the usual level of support and service they have come to expect.

Update 2: If you want to switch to Mopinion, good news, Mopinion has an Usabilla integration where we can pull all you feedback data.

What’s the difference?

Have a look at the feature comparison

Feedback Collection

Feedback Collection

Usabilla mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged digital experience program or simply measuring user feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection features that offer much more in terms of flexibility and customisation.

With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, unlimited combinations of form-triggering rules and the option to deploy feedback forms in various languages, Mopinion will give you more than just a feedback button! The Mopinion exclusive Deployment Assistant even allows you to test triggers and conditions for website feedback forms on your own site before you launch them.

Usabilla

Mopinion

KEY FEATURES
Website Feedback
Native SDK (Android & iOS) for in-app feedback
Email campaign feedback
Feedback forms in a modal
Page-embedded forms
Slide-in forms
Visual feedback (screenshots)
Advanced form design customisations
Complex question routing
1 deployment (js-tag) for all surveys
Rule-based form triggering (exit feedback, slide-ins)
Conversational Feedback
Self-hosted Surveys (first party deployment)
Deployment Assistant
Reporting & Analysis

Reporting & Analysis

Unlike Usabilla and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create dashboards that are fully customisable both in terms of data visualisation but also order and appearance of charts, thanks to the ‘free grid’ – it’s up to you what chart or graph you want to see in what place in the dashboard.

With Direct Insights, we automatically create the dashboards for you. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.

Usabilla

Mopinion

KEY FEATURES
Fully Customisable dashboard grid and data visualisations
Direct Insights – automatically generated data dashboards
Cross tabbing and filtering
Native text analytics
Custom Exclusion Lists for unwanted words
Native sentiment analysis
Multiple touchpoints in 1 dashboard
Feedback Form Translations
Seamless Data Exploration
Deployment Assistant
Reporting & Analysis

Collaborate & Engage

So many feedback collection tools, like Usabilla (by SurveyMonkey), lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.

Usabilla

Mopinion

KEY FEATURES
Wide Variety of Webhooks / Integrations
Multiple conditions for email alerts
Custom access groups for flexible user management
Notification Stream
SSO
Full API Access

What people are saying

With Mopinion you get:

Feedback everywhere

Feedback everywhere

Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.

Keeping context

Keeping context

Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.

Seamless data exploration

Seamless data exploration

Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.

Data stored in the EU

Data stored in the EU

Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.

Going global

Going global

We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.

Harmonize your tools

Harmonize your tools

Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.

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