Mopinion, The #1 Feedback Software for Web, App and Email
Sometimes we get the question of how our solution differs from other feedback software on the market. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
Usabilla is known as an online feedback tool that collects feedback from websites, mobile apps, and email. Since 2019, Usabilla has been part of GetFeedback, which in turn is part of parent company momentive.ai (which is also the owner of SurveyMonkey). As most of you still know the tool by Usabilla, that’s the name we will use for this comparison.
Update: In May 2023, momentive.ai (the parent company) was acquired by a private equity firm and delisted from the stock market. The new owners appear to have shifted their focus away from prioritising Usabillas user feedback offering. While the Usabilla products probably won’t be discontinued, it does imply a potential slowdown in product updates and innovation. Additionally, customers may experience a reduction in the usual level of support and service they have come to expect.
Update 2: If you want to switch to Mopinion, good news, Mopinion has an Usabilla integration where we can pull all you feedback data.
What’s the difference?
Have a look at the feature comparison
Feedback Collection
Usabilla mostly focuses on collecting feedback data. But the way we see it, whether you’re running a full-fledged digital experience program or simply measuring user feedback on a website, you’re going to need more than just smileys. At Mopinion we’ve developed a set of data collection features that offer much more in terms of flexibility and customisation.
With various ways to adjust the look-and-feel of feedback forms, a wide array of research and customer loyalty metrics, and unlimited combinations of form triggering rules, Mopinion will give you more than just a feedback button! You can even deploy one feedback form in various languages.
Usabilla |
Mopinion |
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| KEY FEATURES | ||
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Website Feedback
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Native SDK (Android & iOS) for in-app feedback
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Email campaign feedback
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Feedback forms in a modal
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Page-embedded forms
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Slide-in forms
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Visual feedback (screenshots)
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Advanced form design customisations
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Complex question routing
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1 deployment (js-tag) for all surveys
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Rule-based form triggering (exit feedback, slide-ins)
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Conversational Feedback
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Self-hosted Surveys (first party deployment)
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Reporting & Analysis
Unlike Usabilla and most other feedback tools on the market, Mopinion doesn’t limit you to a fixed dashboard with some basic statistics. We understand that you want to see the results in a way that suits your needs. For that reason, with Mopinion you can easily create dashboards that are fully customisable both in terms of data visualisation but also order and appearance of charts, thanks to the ‘free grid’ – it’s up to you what chart or graph you want to see in what place in the dashboard.
With Direct Insights, we automatically create the dashboards for you. Especially when it comes to enterprise needs such as advanced reporting, role-based dashboards, data integration and data categorisation, we help pave a clear path to feedback insights.
Usabilla |
Mopinion |
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| KEY FEATURES | ||
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Fully Customisable dashboard grid and data visualisations
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Direct Insights – automatically generated data dashboards
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Cross tabbing and filtering
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Native text analytics
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Custom Exclusion Lists for unwanted words
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Native sentiment analysis
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Multiple touchpoints in 1 dashboard
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Feedback Form Translations
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Seamless Data Exploration
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Collaborate & Engage
So many feedback collection tools, like Usabilla (by SurveyMonkey), lack the ability to turn feedback insights into action. Mopinion offers a variety of sophisticated and built-in action management tools – such as advanced rulings and routing for email notifications – that guarantee your customer feedback will always find its way to the right person within your digital team.
Usabilla |
Mopinion |
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| KEY FEATURES | ||
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Wide Variety of Webhooks / Integrations
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Multiple conditions for email alerts
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Custom access groups for flexible user management
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Notification Stream
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SSO
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Full API Access
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What people are saying
The big advantage with using Mopinion customer feedback is freedom. We can adjust everything ourselves with no restrictions.
Stefan van Ballegooie
Conversion Specialist
With feedback buttons available on all pages of our knowledge management system, our service agents can submit feedback at any moment.
Thomas Langenberg
Product Manager
Mopinion’s features, big and small, all work together in order to help us understand the feedback we receive and to drive action, in a way that we were finding hard to do on similar platforms.
Ben Schutz
Business Analyst
With Mopinion you get:
Feedback everywhere
Your feedback is accessible and actionable in all of the right places. Meaningful insights are just a click away.
Keeping context
Creating feedback forms has never been easier. Easily keep track of what you’re doing with our live and interactive form builder.
Seamless data exploration
Analysing your feedback data should be fun and flexible. Visualise, compare and drill down on data in a way that suits you.
Data stored in the EU
Your data is safe with us, rather than overseas. All feedback data is stored in AWS Region EU (Ireland), meaning in the European Union.
Going global
We help you keep a pulse on your international operations. Gather and analyse feedback translated from various languages.
Harmonize your tools
Our advanced integration options enable you to easily connect Mopinion feedback to your favourite apps.