As 2025 draws to a close, we are looking back on a year marked by momentum and meaningful connection. It was a year of learning and experimentation, enriched by new collaborations and shaped by one milestone above all: Mopinion joining forces with Netigate to build Europe’s most complete experience management platform!
From in-person events to online sessions that sparked new ideas, here is what defined 2025:
TL;DR – Article summary
2025 was a defining year for Mopinion, marked by our merger with Netigate and a shared vision for a unified European experience management platform. We brought our community together through events in Rotterdam, Paris and CBS, hosted webinars that highlighted smarter ways to analyse and act on feedback, and shared customer stories from brands like Air France–KLM, Vattenfall and Smartphonehoesjes. As we enter 2026, we continue our mission to help organisations understand their users better and turn insights into meaningful improvements.
- A defining moment: Mopinion joins Netigate!
- In-person events that brought our community together
- Online events that shaped insightful conversations
- Customer Stories that inspired us
- Looking ahead to 2026!
A defining moment: Mopinion joins Netigate!
This September, we announced that Mopinion is joining Netigate. Together, we are building a unified experience management platform that helps organisations:
- Collect feedback across all channels: Capture insights from every touchpoint, websites, mobile apps, email, SMS, chats and more to build a complete picture of the customer experience.
- Analyse CX and EX data within a single interface
- Use agentic AI to surface insights and drive action
- Stay compliant within Europe’s data landscape
By combining Mopinion’s strength in real-time digital feedback with Netigate’s multi-channel analytics and AI capabilities, we are creating a future-ready solution built for depth, clarity and speed. This partnership marks the beginning of a new chapter for our customers and our team.
In-person events that brought our community together
Mopinion Connects 2025
On October 9th, we welcomed guests to CIC Rotterdam for one of our most engaging editions of Mopinion Connects yet. This year’s theme, CXO Data – The Fuel for Innovation, explored how continuous optimisation and in-moment feedback shape smarter digital journeys.
Highlights from the day
VodafoneZiggo: Making experience data accessible
Daniël Granja Baltazar, Conversion (CRO) Specialist from VodafoneZiggo, opened the event with insights on democratising CX data so teams across the organisation can act faster and more independently.
Air France–KLM: Turning feedback into real impact
Hugo Rousset, VP Digital Product and Services, showed how Air France-KLM brings together qualitative and quantitative insights to refine the booking flow, elevate the app experience and strengthen the entire travel journey.
A shared future with Netigate
A highlight came when Maria Börjesson (CEO, Netigate) and Kees Wolters (Co-founder, Mopinion) presented the shared product vision that will bring both platforms together in one connected European solution.
The afternoon ended with a light-hearted quiz and relaxed networking, rounding off a day shaped by curiosity, collaboration and community.
Champagne breakfast in Paris
On March 13th, we hosted a Champagne Breakfast at Remix Coworking for our French community, organised in collaboration with our partner WeLyft.
The morning focused on how experimentation, user testing and feedback contribute to stronger digital experiences. Guest speakers Gauthier Horbette (Digital Acquisition and CRO Manager at Domitys) and Clément Hornec (Co-founder and CEO at WeLyft) shared practical stories on identifying user needs and validating UX decisions with data. A business speed-date session and a sparkling breakfast added to the lively atmosphere.
Mopinion Sharing Sessions: strengthening our feedback community
This year, our Customer Success team continued hosting Mopinion Sharing Sessions, sector-based meetups where customers learn from each other by sharing challenges, best practices and real cases. By grouping organisations from the same sector, we help them exchange solutions and avoid “reinventing the wheel”. Each session also gives customers the chance to present a case or ask peers for advice.
One of these sessions took place at Centraal Bureau voor de Statistiek (CBS) and focused on the Dutch governmental sector.
We welcomed teams from Dienst Publiek en Communicatie (DPC – the Dutch government’s Directorate for Public Communication), CAK (Central Administration Office) and Politie Nederland (Dutch National Police).
Also joining were Werken voor Nederland (the platform for Dutch government recruitment) and NederlandWereldwijd (the government’s central information and service platform for citizens abroad), along with RIVM (National Institute for Public Health and the Environment). Together, these organisations shared practical examples and common challenges related to digital experience and feedback strategies within public-sector environments.
The session offered a productive mix of dialogue, practical takeaways and peer learning, highlighting the value of bringing teams together around shared challenges and goals.
Online events that shaped insightful conversations
VodafoneZiggo: How to democratise customer experience data
This session offered a clear user case of how VodafoneZiggo collects, evaluates and shares customer insights at scale, with the help of Mopinion. Attendees learned how surveys, heatmaps and behavioural tools help teams uncover friction points and make informed decisions.
Analysing feedback from any source with Netigate insights
This webinar introduced Netigate Insights and showed how organisations can centralise all feedback sources, from Mopinion forms and reviews to SMS surveys and customer emails, to uncover trends faster and with greater accuracy.
Five ways to turn feedback data into CX gold
A practical session on transforming raw feedback into meaningful improvements. It covered techniques for prioritising issues, interpreting signals in real time and using dashboards and alerts to support daily decision-making.
Customer Storties that inspired us
This year, we published several new customer stories that highlight how leading organisations use Mopinion to strengthen their digital experiences.
Air France–KLM shared how they use Mopinion to capture in-the-moment insights across key digital touchpoints. Their story also highlights how Smart Recaps help teams uncover deeper patterns and make informed improvements.
Vattenfall revealed how they use Mopinion to improve the customer journey through CES measurements, behavioural insights and structured feedback loops. Their approach shows how data helps teams refine content and guide customers with greater clarity.
Smartphonehoesjes explained how they leverage Mopinion to optimise their ecommerce experience by identifying friction points, improving product discovery, and turning customer feedback into clearer, faster shopping journeys. Their insights demonstrate how feedback can directly support conversion and usability improvements.
You can explore all case studies in the Customer Stories section on our website.
Looking ahead to 2026!
This year strengthened our community, our product vision and the way we support organisations across Europe. Our in-person events brought people together, our online sessions sparked new perspectives, and our partnership with Netigate opened the door to a more unified and intelligent experience management platform.
As we move into 2026, we remain committed to helping teams listen better, understand faster and act with confidence.
Thank you to everyone who joined us this year. We look forward to everything we will create together next!
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