Fine tune your digital channels
Find and eliminate barriers for users
Deliver a smooth online journey
Humanize your conversion efforts with user feedback
Conversion optimisation is a balancing act. You’re up to your neck in an entire digital ecosystem of tools that aid in everything from website analysis and mouse tracking to technical analysis and user testing. But what about how your users feel? To fully understand the hard data, you need soft data.
Mopinion gives your team the power to listen to users and test solutions specific to the problems they are facing. Not to mention you can gather this qualitative data and experiment across all of your digital channels such as websites, mobile apps, and email campaigns.
Grab hold of feedback in the moment
Leverage a more advanced way of collecting data digitally with in-the-moment feedback, like exit intent. Our state-of-the-art software enables you to collect ‘short and snappy’ feedback, while simultaneously targeting your users with high-level precision.
Validate your ideas with feedback
Start experimenting! Go from ‘we think’ to ‘we know’ and make data-informed decisions using all analytics tools in your toolbox. In addition to our advanced feedback analytics solution, Mopinion also integrates with a wide variety of web analytics tools to further simplify the analysis process.
Expand possibilities with seamless integrations
Flexibility is everything. So why not make it easy on yourself and link up your tools. Get the most out of your data by integrating your tech stack. Seamlessly connect your feedback data with a wide variety of CRO and digital marketing tools.
Always aligned with EU standards
As a European company, we prioritise helping our customers meet EU standards – from GDPR compliance to WCAG accessibility. We’ve got you covered. Mopinion is ISO 27001 certified, and all customer data is stored within the EU by default to support full compliance with European data laws. We also align with other well-known frameworks, such as the CCPA.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing