Analyse the reasons behind behaviour
Validate assumptions
Make data-driven decisions
Tackle your customer research challenges
As an analyst, you’re all about the data. From identifying patterns in customer behaviour and determining what influences purchasing decisions to discovering who your customers really are, you’ve got a lot on your plate. Mopinion simplifies the analysis process for you with analysis tools that closely examine customer trends, segment data and report these insights to all of the necessary stakeholders. Already working with a large toolkit? Just integrate our software with your existing tech stack.
Grab hold of feedback in the moment
Leverage a more advanced way of collecting data digitally with in-the-moment feedback. Our state-of-the-art software enables you to collect ‘short and snappy’ feedback, while simultaneously targeting your visitors with high-level precision.
Explore your data in more ways than before
Simplify your research with playful data exploration. Visualise your calculations in personalised charts and compare sets of data and results in one overview. Then take it one step further and dive into the emotions of your visitors with Mopinion’s text and sentiment analysis.
Always make data-informed decisions
Go from ‘we think’ to ‘we know’ and make data-informed decisions using all analytics tools in your toolbox. In addition to our advanced feedback analytics solution, Mopinion also integrates with a wide variety of web analytics tools to further simplify the analysis process.
Always aligned with EU standards
As a European company, we prioritise helping our customers meet EU standards – from GDPR compliance to WCAG accessibility. We’ve got you covered. Mopinion is ISO 27001 certified, and all customer data is stored within the EU by default to support full compliance with European data laws. We also align with other well-known frameworks, such as the CCPA.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing