Create a customer-centric product strategy
Prioritise your product features
Deliver flawless onboarding
A customer-centric approach to product strategy
Markets move fast, leaving little room for delay. And your organisation expects you to be on your toes. It’s time to step away from building products for the sake of building them and start bringing focus and alignment to your product strategy. With Mopinion you can stay ahead of the game by incorporating product feedback into every decision. Easily analyse trends and discover how your customers perceive your digital products so that you can prioritise features and employ a truly customer-centric product strategy.
Eliminate assumptions
Throw all of your assumptions out the window. It’s time to start creating a future proof product strategy built around smart, data-based decisions. Mopinion gives you the tools you need to create product feedback surveys that are certain to deliver meaningful insights.
Make timely and effective product iterations
Speed up your time to market and gain a competitive edge. Leverage product feedback to quickly and consistently iterate on your digital products. Mopinion’s real-time feedback shows you what your customers are saying the moment they say it so you’ll never miss out on product opportunities.
Empower your team with smooth workflows
Keep your product team in the loop and allow user feedback to flow smoothly throughout your organisation. Set up access groups to manage your users, ensuring the right people can access the relevant insights. Work with a project management, agile and /or bug tracking tool? Integrate it with Mopinion!
Always aligned with EU standards – From GDPR to accessibility
As a European company, we prioritise helping our customers meet EU standards – from GDPR compliance to WCAG 2.1 Level AA accessibility. We’ve got you covered! To ensure top-level security, Mopinion is ISO 27001:2017 certified and also aligns with frameworks beyond the EU, such as the California Consumer Privacy Act (CCPA), keeping your data safe wherever you are.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing