Survey Templates

Website feedback

Collect feedback directly from your website visitors and discover what helps or prevents them from reaching their goals. Website feedback is ideal for improving your digital experience, content and conversion paths.

See this live preview of a website feedback
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CSAT score

What is website feedback?

Website feedback is feedback collected from visitors while they are browsing your website. It helps you understand what users think of your pages, forms, navigation, content and overall online experience. By collecting feedback in the moment, you can identify issues, uncover opportunities and make improvements based on real user input.

What should I ask in a website feedback form?

The questions you ask depend on the page and user journey. For example, you might ask, “Did you find what you were looking for?” or “How would you rate your experience on this page?” You can also use open questions such as “What can we improve on this page?” to collect more detailed insights.

CSAT Logic

How market leaders use website feedback

Astore Feedback

We really enjoy the level of flexibility the Mopinion software offers. We can quickly and easily deploy a wide variety of feedback forms with different goals across both our website and in our app.

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Christophe Costa

Senior Product Manager

See what other types of forms can do for your business

A star rating element, with a range of 1 to 5 stars. A 4 star rating is shown.

Customer Satisfaction

Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.

A stylized rendition of a radiobutton element where the second element has been selected.

Customer Effort Score

The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.

NPS score element with a range of 1 to 10, a score of 7 has been selected.

Net Promoter Score

NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.

A stylized display of a chat interface, where avatars are matched with their speechbubbles.

Conversational

Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.

See what website feedback can do for your business