Let’s be honest. Website feedback examples are often talked about, but what do they really look like in practice? Every brand claims to collect website feedback, yet the real question is: how do you turn it into something actionable?
Analytics will tell you where visitors drop off, bounce rates, abandoned carts, page exits. Useful, sure. But only feedback tells you why. And that’s the difference between tweaking buttons and knowing exactly what’s costing you customers.
The best part? Gathering website feedback doesn’t have to be complicated. From a quick star rating to a heatmap that shows exactly where users stop scrolling, every type of feedback gives you a shortcut to growth.
In this article, we’ll cover:
- What are examples of website feedback questions?
- How do you collect website feedback?
- 8 website feedback examples
- Why these feedback examples matter
- What is the best website feedback tool?
- Final thoughts
Before we dive into the examples, let’s first have a look at the basics of website feedback.
Website Feedback Basics: Key Questions Answered
What are examples of website feedback questions?
The types of questions you ask really depend on your goal and choosing the right ones is key to collecting meaningful insights.
For example:
- To improve conversions:“What’s stopping you from signing up today?” or “What almost stopped you from completing your purchase?”
- To enhance usability: “How easy was it to complete your task?” or “Did anything on this page confuse or frustrate you?”
- To measure loyalty: “How likely are you to recommend us to a friend or colleague?” (the classic Net Promoter Score question).
- To evaluate content: “ “Was this article helpful?” or “Did you find the information you were looking for?”.
- To assess support: “ “How satisfied are you with the help you received today?”.
In practice, feedback questions can cover nearly every part of the digital journey, from design and usability to pricing, content and customer support. The important part is aligning each question with a clear objective, so the answers can guide specific improvements.
If you’d like more inspiration, check out our in-depth guide: Website Feedback Questions
How do you collect website feedback?
The most effective way is by using dedicated website feedback tools or software (like Mopinion – hi! That’s us!).
These tools let you gather insights directly on your site through methods such as on-page surveys, star ratings, exit-intent forms or visual feedback widgets.
Each of these strategies helps you capture a different layer of the customer experience, from quick satisfaction checks to in-depth problem reporting.
There are also other methods that can help give you a complete picture of your digital landscape. Many organisations also combine their digital feedback software with other approaches such as email surveys, post-purchase questionnaires, or customer interviews.
By mixing different strategies, you can ensure you’re capturing both quantitative data (e.g. ratings, scores) and qualitative feedback (e.g. open comments, suggestions).
If you want to learn more about the different ways to collect feedback? Have a look at our Complete Guide to Website Feedback
8 website feedback examples
With the basics out of the way, let’s dig into the topic at hand. Below I will give you eight examples of popular types of website feedback, complete with when and how to use them.
1) Star Ratings or Score Feedback
Example:
After completing a purchase, the website asks:
“How would you rate your checkout experience?” (1–5)
Why it matters:
Star ratings are the fastest health check you’ll ever run on your site. They’re effortless for customers and give you a quick, trackable pulse on satisfaction.
Here’s the real value: consistency!
If your checkout, search bar, or product descriptions keep scoring below four stars, you instantly know where revenue is leaking out.
Think of it as a smoke alarm: quick, loud, and impossible to ignore!
Learn more about website feedback questions
2) Net Promoter Score (NPS)
Example:
A survey pops up:
“How likely are you to recommend our website to a friend?” (0–10 scale).
Why it matters:
NPS is about loyalty, not just satisfaction. Promoters (9–10) are your fans who spread the word. Detractors (0–6) show you where your reputation is at risk.
And here’s the kicker: companies with high NPS scores grow 2x faster than their competitors. By tracking NPS over time, you don’t just patch small issues, you see whether the entire customer experience is moving in the right direction.
Pro tip: Because NPS measures loyalty, it works best when asked after a meaningful interaction. For example, right after a purchase, subscription, or successful conversion.
3) Targeted Feedback Questions
Example:
On your pricing page, a pop-up asks:
“What’s stopping you from signing up today?”
Why it matters:
This is real-time feedback gold. By placing surveys on high-intent pages, such as pricing, checkout, or even after launching a new feature, you capture friction at the exact moment it happens and from the relevant audience.
Answers like “too expensive”, “features unclear”, or “trial too short” are basically a conversion blueprint. Every response is a direct line to removing obstacles and turning hesitation into sign-ups or purchases.
Pro tip: Keep these surveys short and contextual. A single well-timed question on a targeted page is often more valuable than a long survey that interrupts the journey.
Read more about collecting website feedback.
4) Exit-Intent Pop-ups
Example:
As someone moves to leave the checkout page, a form appears asking:
“What made you decide not to complete your purchase?”
Why it matters:
According to research from the Baymard Institute, over 70% of online shopping carts are abandoned. Exit-intent feedback forms give you the missing piece: the why.
When users tell you “delivery is too expensive” or “don’t want to create an account”, you’ve got hard evidence. That means no more guesswork, just clear reasons you can act on to rescue lost revenue.
Allianz website using a Mopinion feedback form. The pop-up asks: “We would like to ask you a short question. Did you find what you were looking for on this page?” with answer options “Yes” and “No.”
5) Visual Feedback Tools
Example:
A visitor clicks on a confusing button and leaves a note:
“This ‘Subscribe’ button looks too much like ‘Checkout’.”
Why it matters:
Visual feedback removes the guesswork. These tools allow users to highlight specific elements on a page and often attach a screenshot or annotation along with their comment. Instead of vague “the page is confusing” complaints, you see exactly which element is causing friction.
Designers love this because it’s targeted. It’s not “the site is broken,” it’s that button, right there. Fix it, and the problem disappears instantly.
HEMA website displaying a Mopinion feedback form where visitors are asked about the purpose of their visit, whether it was successful, and why it may not have been successful. The form also allows users to upload an image for clarification.
6) Bug Reports
Example:
A user submits:
“The payment page keeps showing an error when I try paying.”
Why it matters:
Nothing destroys trust faster than a technical glitch. Bug reports captured on-site let you act fast, cut down on angry support tickets, and protect revenue.
For developers, these reports are pure gold. They usually include the details you need, browser, device, page, so your team can fix the bug without wasting hours trying to reproduce it.
7) Open Text Sentiment
Example:
A visitor writes:
“I love how clean the layout is, but the page loads too slowly on mobile.”
Why it matters:
Numbers don’t capture emotion. Open text feedback shows tone, frustration, and praise. That emotional context is what tells you whether a minor annoyance is actually a major barrier.
Case in point: according to research conducted by Arstrun, even a one-second delay in page load can cut conversions by 7%. That’s the difference between growth and drop-off.
And here’s where technology can help: with Mopinion’s Smart Recaps, you can automatically summarise large volumes of open text responses into clear, actionable insights. This means you capture not just what customers are saying, but also the sentiment behind it, without needing to sift through every single comment manually.
8) Customer Effort Score (CES)
Example:
After completing an online task (such as finding information or contacting support), a survey asks:
“How easy was it to complete your task today?” (1 = very difficult, 5 = very easy).
Why it matters:
Customer Effort Score measures how simple (or frustrating) it is for users to achieve their goals on your site. Research shows that reducing customer effort is one of the strongest predictors of loyalty, in fact, customers who experience low effort are much more likely to return and recommend your business.
For example, adding a CES survey to your FAQ or support pages can highlight gaps in clarity. If visitors rate the experience as difficult, you know exactly where to improve.
Pro tip: Keep CES surveys short and targeted. Even a simple thumbs up/thumbs down form can provide quick, actionable feedback on specific content or services.
Why these feedback examples matter
Here’s the truth: analytics show you symptoms. Feedback gives you the diagnosis.
- Analytics: “70% abandoned checkout.”
- Feedback: “Delivery costs were too high.”
See the difference? One tells you what happened. The other tells you why!
By acting on these website feedback examples, you can:
- Fix usability issues faster
- Remove friction from the buyer journey
- Build credibility by addressing concerns openly
- Create a continuous improvement loop based on real user needs
For more practical advice, see how to ask for website feedback.
What is the best website feedback tool?
Which tool or software you choose depends on your organisations’ goals, scale and the type of insights you want to capture. Several strong solutions are available, each with distinct strengths:
We’ve put together a list of our top three picks below:
1) Mopinion
So; Mopinion is the European #1 feedback software for web, app and email. It’s a comprehensive platform that brings together a wide range of feedback methods in one place. From NPS and CES to bug reporting and visual feedback, Mopinion enables teams to collect both quantitative and qualitative insights. Features like Smart Recaps and advanced dashboards also help with analysis and reporting, making it suitable for companies of all sizes that want actionable insights at scale.
Standout features:
- All-in-one feedback collection across websites, mobile apps and email.
- Easy-to-use interface for building, designing and configuring feedback forms.
- Targeted feedback forms for specific groups of online visitors.
- Insights into conversion issues, uncovering why visitors are not converting.
- Customisable dashboards and charts for visualising feedback and conducting advanced analyses.
- Smart alerts that enable teams to share insights and take timely action.
- Flexible pricing packages designed for the modern digital enterprise.
2) Qualtrics
Qualtrics is an American experience management platform that enables you to create, distribute and analyse digital surveys. Their target group is typically enterprise organisations conducting advanced market and customer research.
3) Hotjar
Hotjar is specialised in website feedback specifically and also provides heatmaps, session recordings and behavioural analytics.
In practice, the ‘best’ tool is the one that fits your strategy: whether that’s running quick, targeted surveys, conducting in-depth customer research, or combining feedback with behavioural data for a holistic view.
To help you decide, here’s a comparison of 31 website feedback tools you can explore to see which one aligns best with your needs.
Final thoughts
These website feedback examples aren’t abstract theories, they’re the everyday voices of your visitors. Each star rating, survey response, or heatmap is a clue pointing to a smoother, more trustworthy website.
With Mopinion, you can collect all of these feedback types in one place, turn them into clear insights, and prioritise the changes that truly matter.
It’s the difference between guessing what your users want…and knowing. And your customers will thank you for it.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
