Top 10 A/B Testing Tools that will Boost Conversions


How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.


A modified version of a website or app can be as simple as changing headlines and call-to-action buttons, or as complicated as redesigning the entire website or app. Either way, A/B testing tools provide real time data about your users, allow you to continuously experiment and optimise your website or app, and ultimately boost conversion rates. Besides, with A/B testing tools you can lower bounce rates and cart abandonment rates, save time and minimise errors in analysis, and increase sales without having to spend more on advertising.

Mopinion: Top 10 A/B testing tools that will boost conversions - AB Testing
Source: Crazy Egg

What is A/B Testing?

A/B testing, also known as multivariate testing or split testing, is a method of testing and comparing two versions of a webpage or app to find out which one is performing better. It all boils down to this simple concept: whichever version or variant of a webpage or app is better at capturing and converting visitors into customers wins.


Keeping those benefits in mind, here are our favorite top 10 A/B testing tools that you can use to test your website or app today.


1. Optimizely

Mopinion: Top 10 A/B testing tools that will boost conversions - Optimizely

Optimizely is a popular experimentation and personalisation tool designed for product as well as marketing teams. It’s easy to use, suitable for any company size, and supports multiple mobile and desktop platforms (iOS, Android, Windows, and so on). Marketers can experiment and implement different variations visually and get real-time results, all without coding. On the other hand, product teams can take advantage of its full stack support.

Pricing: Quotation needs to be requested on the website

Website: www.optimizely.com

2. Visual Website Optimizer (VWO)

Mopinion: Top 10 A/B testing tools that will boost conversions - VWO

VWO is an all-in-one platform where users can conduct research on website visitors with built-in heatmap tool, optimise websites for conversion, and continuously experiment various versions based on real-time insights. Visual-driven to its core, VWO enables users to easily build campaigns with a visual editor without coding and visualise visitor behavior. Another cool thing is that it offers A/B testing, multivariate testing, and split URL testing. If you’re new to A/B testing, you can opt “Pay As You Go” plan, starting at $49 for every 1000 monthly unique visitors you test on.

Pricing: Quotation needs to be requested on the website; Plans are divided into Testing, Conversion Optimisation, and Enterprise.

Website: www.vwo.com

3. AB Tasty

Mopinion: Top 10 A/B testing tools that will boost conversions - AB Tasty

AB Tasty offers an impressive range of testing capabilities that include A/B testing, split testing, multivariate testing, and funnel testing. Using its funnel testing capability, you can easily create and test variations of all relevant webpages in your sales funnel and changes are consistently displayed across multiple pages. It also allows users to test variations based on advanced targeted scenarios such as demographics and URL. Besides, you can integrate your existing data from analytics tools and data management platforms to enhance data from the platform.

Pricing: Quotation needs to be requested on the website

Website: www.abtasty.com

4. Kissmetrics

Mopinion: Top 10 A/B testing tools that will boost conversions - Kissmetrics

You might know it as a leading customer engagement automation platform, but Kissmetrics also comes with an A/B testing tool. You can either use this platform along with other A/B testing platforms through integration or use it as a standalone with your pre-existing test code. The strength of Kissmetrics is that it’s good at combining behavioral analytics of your customer base and automated email campaigns to boost your customer engagement level. If you’re looking for a strong analytics and email automation tool with built-in A/B testing tool, you can’t go wrong with it.

Pricing: Self service plan starts at $220 per month, and other plans go up to $700 per month

Website: www.kissmetricshq.com

5. Convert

Mopinion: Top 10 A/B testing tools that will boost conversions - Convert

Convert is a platform that offers A/B testing as well as website personalization. Its A/B testing tool, comes with a WYSIWYG editor, lets users conduct A/B testing, multivariate experiments, split URL, and multipage experiments. It’s suitable for small and medium sized enterprises and boasts seamless third party data integration from platforms such as Shopify, Hubspot, and Google Analytics. Users can easily seek assistance from its live chat customer support.

Pricing: Plans start at $599 per month for essential, $799 per month for pro, and it goes up from there for enterprise

Website: www.convert.com

6. Intellimize

Mopinion: Top 10 A/B testing tools that will boost conversions - Intellimize

Intellimize is a predictive personalisation platform that uses machine learning to automate A/B testing and optimising conversion rates. Instead of manually conducting testing and optimisation, its advanced machine learning will automatically, continuously adjust and optimise your website according to changes in your visitors’ behavior over time. With Intellimize, you can save time, do less works, and expect better, faster results. It supports both mobile and desktop websites.

Pricing: Quotation needs to be requested on the website

Website: www.intellimize.com

7. Conductrics

Mopinion: Top 10 A/B testing tools that will boost conversions - Conductrics

Like Intellimize, Conductrics is a machine learning-powered A/B testing tool. It boasts support websites, app features, and even back-end functionality specifically for developers. Marketers can take advantage of its visual editor to create variations and run A/B or multivariate tests. As for developers, easy APIs integration makes it seamless for it be integrated into anywhere in your stack. When you don’t want machine learning to take any actions, you can switch on AI listen-only mode and it will merely observe visitors and take notes.

Pricing: Quotation needs to be requested on the website

Website: www.conductrics.com

8. Nelio A/B Testing

Mopinion: Top 10 A/B testing tools that will boost conversions - Nelio

If your website is proudly powered by WordPress, Nelio A/B Testing is your go-to platform for A/B testing and conversion optimisation. It’s designed for WordPress websites and easy to use with no technical knowledge required. The platform has a bunch of awesome features such as multi-goal tracking, unlimited simultaneous experiments, and continuous updates. Another reason to love Nelio A/B Testing is how affordable it is, with basic plan starts at only $29 per month.

Pricing: plans start at $29 for basic, $89 for professional, $259 for enterprise

Website: www.neliosoftware.com

9. Usability Hub

Mopinion: Top 10 A/B testing tools that will boost conversions - Usability Hub

UsabilityHub is a user research platform that helps developers, designers, and product teams make better design decisions based on validation from real users. Its UsabilityHub Panel is made up of thousands of panelists ready to test your website for usability and provide useful feedback. You can collect real user feedback through surveys, preference tests, and its five second test that tests users’ first impressions of your landing page. Anybody over 18 can register and become a tester, and it’s cool that its testers are demographically diverse.

Pricing: Free to use with limited features; plans start at $79 for basic, $199 for pro, $396 for team

Website: www.usabilityhub.com

10. Sentient Ascend

Mopinion: Top 10 A/B testing tools that will boost conversions - Sentient Ascend

Sentient Ascend is an AI-powered A/B testing and conversion optimisation platform. It functions on the premise that its algorithms are able to optimally combine design choices faster and more accurate than humans do (well, at least most of the time). Users can also take advantage of its multivariate testing to test all ideas at once, instead of two at a time, and put all high performing variations together to create the best optimised website. It also supports full funnel optimisation.

Pricing: Quotation needs to be requested on the website

Website: www.ascend.ai

Optimise your A/B testing with Online Customer Feedback

That was our overview of the top 10 A/B testing tools that will enable you to create and test variations of your website or app to determine which one is better optimised for user conversion rates. Use it properly, and it will save you time in decision making, minimise errors in analytics, and increase sales.

Once you’ve mastered the art of A/B testing with your new tool, try combining your testing efforts with a customer feedback tool. These types of software can optimise your testing efforts by providing your with an understanding of what should take priority in your A/B testing. In other words, it forms a basis for your hypotheses.

Learn more about how powerful A/B Testing and Customer Feedback are when used together here.

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