Customer feedback only becomes valuable when it leads somewhere.
Feedback can reveal what customers need, where they hesitate, what causes friction and what could make their digital experience better. But collecting it is just the first step. The real impact happens when teams use those insights to make clearer decisions, run better experiments and create improvements customers can actually feel.
That was one of the key themes we explored at LevelUp Group’s Digital Marketing Festival (DMF)!
On June 2nd, Mopinion joined the event as a main partner at DUS, De Utrechtse Stadsvrijheid in Utrecht. The day brought together digital marketing professionals for an afternoon and evening full of inspiration, practical insights and conversations around the future of digital marketing.
We were happy to meet visitors at the Technology Plaza, share a few Mopinion goodies and, most importantly, talk with peers on how organisations can improve the digital customer experience (CX) by making feedback more actionable.
A major highlight was the breakout session with our customer, Vattenfall, where John Tran, Digital Analytics & CXO Lead, and John-Paul de Rooij, Digital Analytics & CXO Specialist, shared how their team turns customer feedback into clear, concrete actions to support a world-class user experience.
TL;DR – Article summary
- Mopinion joined LevelUp Group’s Digital Marketing Festival on June 2nd, 2026, as a main sponsor.
- The event brought together digital marketing professionals for a day full of inspiration, innovation and practical insights.
- We connected with attendees at the Technology Plaza and shared how organisations can make customer feedback more actionable.
- A major highlight was our breakout session with Vattenfall, led by John Tran and John-Paul de Rooij.
- Vattenfall shared how they turn raw customer feedback into concrete actions, experiments and measurable improvements.
- The main takeaway: collecting feedback is only the beginning. The real value lies in what you do with it.
In this blog, we’ll cover:
- Why we joined LevelUp Group’s Digital Marketing Festival
- Connecting at the Technology Plaza
- Vattenfall’s breakout session: Turning Customer Feedback into Action
- Why action matters more than collection alone
- Key takeaways from the session
- Why events like this matter
- Thank you for joining us
Why we joined LevelUp Group’s Digital Marketing Festival
Digital marketing is evolving quickly. Teams are expected to understand customers better, act faster and prove the impact of their work across every digital touchpoint. At the same time, customers expect online journeys to feel smooth, relevant and trustworthy.
That makes customer feedback more important than ever. For Mopinion, LevelUp Group’s Digital Marketing Festival was a great opportunity to connect with digital marketing professionals who are actively improving digital experiences. The event created space for inspiration, networking and practical conversations around how organisations can make smarter decisions based on real customer input.
Connecting at the Technology Plaza
Throughout the event, we welcomed new and old faces at the Technology Plaza, where attendees could meet different companies, discover new solutions and discuss digital marketing challenges.
Most conversations circled feedback collection: when to ask, where to ask and how to avoid overwhelming users. Others focused more on action: how to share feedback internally, involve the right teams and make sure insights do not just stay inside a dashboard.
And of course, we were happy to share a few Mopinion goodies along the way.
Vattenfall’s breakout session: Turning Customer Feedback into Action
One of the highlights of the day was our breakout session with Vattenfall: Turning Customer Feedback into Action.
Most importantly, Vattenfall shared how their team works with customer feedback in practical points, moving from raw insights to concrete actions, experiments and measurable improvements.
Rather than treating feedback as a standalone data source, they showed how customer input can support better decisions, reduce uncertainty and guide meaningful improvements across the digital journey.
Moving beyond theory, the session focused on a practical case study, showing how feedback was translated into a concrete action and experiment. Want to learn more about how Vattenfall turns customer feedback into concrete action? Check the full Vattenfall Case Study here.
Why action matters more than collection alone
Collecting customer feedback is important, but it is not the end goal.
Feedback only creates value when it helps teams understand what needs to change and why. Without a clear process, even the most valuable feedback gets lost in the void.
Customer feedback serves to give customers a voice, rather than relying on assumptions or internal opinions. Beyond understanding the customer experience, feedback also helps build trust. When organisations identify moments of uncertainty, confusion or friction, they can make targeted improvements that signal care and help customers feel more confident in the journey.
And when feedback is connected to experiments and measurable outcomes, its impact becomes easier to measure . Teams can move from “customers are saying this” to “we changed this, and here is what happened.”
That is where customer feedback becomes truly powerful.
Key takeaways from the session
Vattenfall’s session highlighted a few important lessons for digital teams working with customer feedback.
Use feedback to remove guesswork
Digital teams often have many improvements in mind, but very limited time and resources. Customer feedback helps bring focus.
By listening to what customers are actually experiencing, teams can better understand which problems need attention and which changes are likely to make the biggest difference.
Turn insights into experiments
Feedback becomes more actionable when it is connected to testing and improvement.
Instead of viewing feedback as a report, Vattenfall showed how customer insights can be used as input for experiments. This helps teams validate whether a change actually improves the user experience.
Make improvements visible
One of the biggest challenges with customer feedback is making sure it leads to visible change.
When feedback is connected to concrete actions, it becomes easier to demonstrate the value of listening to customers. It also helps internal teams see feedback as a practical driver of improvement, rather than just another source of data.
Why events like this matter
Events like LevelUp Group’s Digital Marketing Festival are valuable because they bring digital professionals together around shared challenges.
Many teams are working towards the same goal: creating better, more relevant and more effective digital experiences. But the way they get there depends on the tools they use, the data they trust and the actions they take.
By joining conversations like these, organisations can learn from each other, exchange ideas and discover new ways to improve.
For Mopinion, it was great to be part of a day where customer feedback, digital marketing and action-driven improvement came together.
Thank you for joining us
A big thank you to everyone who joined us at LevelUp Group’s Digital Marketing Festival, stopped by the Technology Plaza or attended our breakout session with Vattenfall.
We were proud to be part of a day full of inspiration, practical insights and great conversations around digital marketing, customer feedback and better digital experiences.
A special thank you to Vattenfall for sharing their story and showing what it means to turn customer feedback into action.
Because collecting feedback is only the beginning. The real value lies in what you do with it!
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.