A new era is unfolding in the world of experience management. When Netigate and Mopinion came together earlier this year, two European pioneers with one shared vision united. The goal? To redefine how organisations capture, understand and act on customer and employee feedback.
As Maria Börjesson, CEO of Netigate, puts it:
“Our vision is to be the #1 European Experience Management player – fast, flexible and driven by technology that delivers real value without complexity.”
At the heart of this merger lies a commitment to innovation, agility and a deep understanding of the European market. From its cultural nuances to its strict data-privacy landscape. Together, Mopinion and Netigate are building the foundation for a truly European Experience Management powerhouse.
TL;DR – Article summary
Learn more about what Netigate and Mopinion joining forces to create Europe’s leading Experience Management platform means to you. The article covers everything from the reasoning behind the merger to the coming roadmap. With Netigate and Mopinion, you now have a platform that covers all areas of CX and EX data. This is complete with agentic AI transforming how businesses understand and improve every customer experience.
In this article, we’ll cover:
- One unified vision: From feedback to action
- Why this partnership matters for Europe
- The product vision: One platform for every experience
- Driving insights with agentic AI
- Innovation rooted in customer value
- A European CX champion
- Looking ahead
One unified vision: From feedback to action
For years, organisations have struggled with fragmented tools for customer, employee and digital feedback.
“Companies no longer want separate tools for every part of the customer journey,” notes Udesh Jadnanansing, co-founder of Mopinion.
“They’re looking for one partner who can deliver the full experience: listening, analysing, and driving action. All while meeting their needs around technology, security and flexibility.”
The combination of Mopinion’s strength in real-time digital feedback and Netigate’s expertise in multi-channel data collection and AI-driven analytics creates a complete view of the customer experience. From web and app interactions to support calls and employee engagement.
This holistic view is essential for today’s organisations. It’s all about helping people make a difference in their daily work.
Why this partnership matters for Europe
In a market increasingly shaped by regulation and trust, European organisations need solutions that respect local standards without compromising innovation.
Since the introduction of GDPR, and with frameworks like DORA (the Digital Operational Resilience Act) and NIS2 (Network and Information Systems Directive 2) on the horizon, data ownership and sovereignty have become defining factors in experience management.
“This partnership strengthens our European roots,” says Udesh. “Both Mopinion and Netigate understand the regulatory landscape and the importance of keeping data within Europe. We’re enabling customers to act with confidence – secure, compliant and future-ready.”
With strong footholds in the Nordics, Benelux and DACH regions, the new group covers the most critical markets in Europe. The goal is clear: to become the leading European alternative to American CXM giants – combining local expertise with world-class technology.
The product vision: One platform for every experience
Behind the scenes, both product teams have been busy planning a unified platform that seamlessly brings together Netigate’s and Mopinion’s capabilities.
Kees Wolters, Co-founder of Mopinion, explains:
“Digital experience is a crucial part of the overall customer journey. For Netigate customers, it means adding specialised feedback for websites and mobile apps. For Mopinion users, it means expanding into non-digital touchpoints like call centres and in-store experiences.”
The integration roadmap is designed with customer value at its core. Early priorities include:
- Unified feedback integration: Combining Mopinion’s in-moment feedback with Netigate’s AI-powered insights for a complete, real-time view of the Voice of the Customer.
- Single sign-on unified interface: Creating a consistent and coherent user experience across platforms.
- Flexible analysis automation: Allowing users to combine qualitative and quantitative feedback for deeper insights and faster action.
These advancements make it easier for organisations to understand the why behind what customers are saying. Not to mention, how to respond effectively.
Driving insights with agentic AI
Perhaps the most exciting development in this partnership is the introduction of agentic AI – a new way of interacting with customer-experience data. Instead of manually searching dashboards, users will soon be able to ask intelligent agents to surface insights, generate reports and even initiate follow-up actions automatically.
Kees describes this shift as transformative:
“The way our users will interact with CX data will fundamentally change. Agentic AI will move us from static analysis to intelligent action – helping companies respond in real time to what matters most.”
Imagine an AI assistant that not only identifies emerging trends in feedback but also creates improvement tasks in your project-management tool, or dynamically adjusts survey questions based on customer sentiment. That’s the future Netigate and Mopinion are actively building.
Innovation rooted in customer value
Even as integration continues, innovation remains a top priority. The roadmap includes features such as Feedback Trails, which connect customer feedback to behavioural data (like click paths leading to negative experiences), and unified mobile feedback forms, designed for consistency across iOS, Android and web.
Maria highlights the impact of these advancements:
“We now have the ability to collect experience data from all touchpoints, analyse it with a powerful analytics engine, and, through agentic AI, help our customers turn insights into action.”
This combination of deep analytics, automation and usability, positions the platform as a true action-driving software.
A European CX champion
For Udesh, this moment represents the culmination of years of innovation:
“We’re building a truly European CX player – combining the digital maturity of the Dutch market with the quality and security that the Nordics are known for.”
Kees echoes that sentiment:
“When we started Mopinion, we dreamed of becoming a European champion in CXM. This partnership makes that dream a reality.”
By merging two entrepreneurial, customer-centric cultures, Netigate and Mopinion are creating something larger than the sum of their parts. A platform that’s fast to implement, flexible and built to help organisations grow from digital experience (DX) to customer experience (CX) and employee experience (EX) seamlessly.
Looking ahead
The future of experience management is about empowering teams to act and drive innovative change based on the feedback they collect. With Netigate + Mopinion, that future is closer than ever.
“These are very exciting times,” says Kees. “AI is no longer just hype, it’s delivering real customer value. And being part of this European journey is something we’re incredibly proud of.”
Together, Netigate and Mopinion are setting the stage for a smarter, more connected and more human way to manage experiences – built in Europe, for Europe.
This article is the highlights from the Netigate + Mopinion webinar that was held on October 16th, 2025. Are you interested to hear the entire discussion? Watch it back here: Mopinion + Netigate: A New Era of Experience Management
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
