Deliver an exceptional website experience
Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement.
Mopinion for Websites
As more transactions and experiences move online, your website performance has become increasingly critical to your success. And sure, you’ve got your hard website data, but where’s the story behind it?
Mopinion for Websites is your solution for delivering an outstanding online experience to your website visitors and customers. Capture the Voice of Customer in the moment and discover what it is your audience needs in order to meet their online goals.
Delivers Context
Understand why your customers do what they do on your website.
Boosts Conversions
Let customers guide you by telling you what they need to convert.
Drives Engagement
Leverage top-tier reporting tools to truly engage with customers.
Shape your own surveys
With a drag-and-drop user interface, users can quickly and easily build customised surveys, or choose from our extensive library of readily made templates.
Pick and choose from a variety of question types (i.e. multiple choice, radio buttons, open comments) and popular metrics (i.e. Net Promoter Score, Customer Effort Score, Customer Satisfaction, Goal Completion Rate).
Customise your feedback button and create feedback surveys that integrate with the look and feel of your website for a fully branded experience.
All Mopinion surveys are fully responsive and adapt seamlessly to any device screen size (i.e. desktop, laptop, tablet or mobile) to ensure optimal usability.
With multi-language support users can add multiple translations to the same survey.
Generate Context
Pair your feedback with metadata (i.e. user agent, device type, screen resolution and more), Javascript variables, cookies and/or data stored in Google Tag Manager and immediately get to the root of the issue.
Users can simply point and click on page elements and submit this visual feedback alongside other details such as HTML and metadata – device, screen resolution and more.
Using advanced question routing, decide which feedback questions to show or hide, based on the input of your users.
Integrate quantity with quality and use your web analytics and feedback tools side by side.
Target with Precision
Decide on the position of your feedback buttons and choose whether your form is opened in a modal, as a slide-in form or embedded on the page.
Leverage intelligent targeting based on live events and online customer behavior. Ask questions on specific pages based on this data for truly meaningful insights.
Test your website feedback forms on your own site with the Mopinion exclusive Deployment Assistant. Verify that they work and look as intended before you launch them to your visitors.
Easily manage all feedback surveys from one single Javascript tag and get more relevant and meaningful feedback. Add various feedback forms to one single tag and use our triggers to decide where to show them.
Insights and Action
Collecting feedback is just half the battle. Leverage these insights for growth and improvement.
Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing