Top 10 alternatives to Usabilla

Research shows that 25-40% of the total revenue of the most stable businesses comes from returning customers. This is where VoC tools come into play – leveraging customer feedback is the only real way of figuring out what makes your customers come back. An historically popular VoC tool is Usabilla, now part of the GetFeedback toolsuite.

TL;DR – Article summary

Looking for alternatives to Usabilla? This guide compares 10 Voice of the Customer (VoC) tools – from lightweight feedback collectors to enterprise CX platforms. Whether you need advanced analytics, deep digital insights, or simple survey forms, you’ll find options like Mopinion, Qualaroo, Hotjar, Qualtrics, and Medallia, each with different strengths. Use this overview to quickly identify which tool best fits your digital marketing, UX, or customer experience needs.

Usabilla was known as a tool that collects feedback from websites, mobile apps and email. Since 2019, Usabilla has been integrated into the GetFeedback suite, which in turn is part of the parent company SurveyMonkey (previously Momentive.ai). As many still know the tool by Usabilla, that’s the name we will use for this comparison.

The software allows users to customise feedback surveys, target specific visitors, take screenshots and add them to their feedback items. With Usabilla, you can collect metrics such as smileys and Net Promoter Score (NPS) as well as customer metadata.

Best alternatives to Usabilla

So let’s take a look at some of the competitors and alternatives to using a tool like Usabilla.

1. Mopinion

Mopinion takes your online VoC programme to the next level. This software collects and analyses both website, email and mobile customer feedback in real-time.

It is known for being both highly customisable and offering precise audience targeting based on URLs, user behaviour, metadata and much more. Quickly identify trends and action points in open feedback comments through convenient AI-generated summaries or reach quick insights through automated dashboards.

Since September 2025, Mopinion has joined forces with Netigate – creating Europe’s most comprehensive, AI-driven Experience Management platform.

Key Mopinion features:

• Native text and sentiment analysis
• Fully customisable dashboard and data visualisation
• Advanced form design and question routing
• Unlimited form-triggering rules
• Conversational feedback
• Cross-tabbing and filtering
• Feedback form translations
• AI-powered analytics, like open feedback summaries
• GDPR & WCAG compliant
• Regular updates, maintenance and new key features added

Website: www.mopinion.com

2. Qualaroo

Qualaroo is a VoC software that analyses customer behaviour using (micro)surveys. These surveys are quite easy to build and design using Qualaroo’s library of questions and various customisation options. Users also have the ability to target particular audiences, make use of intelligent question branching, and review the results in an easy-to-handle dashboard. Having said that, it’s important to point out that Qualaroo’s strengths lie primarily in data collection rather than analysis. In other words, its reporting functionalities are somewhat limited. To compensate though, they do offer an integration with IBM Watson for analysis.

Website: www.qualaroo.com

3. Feedbackify

Feedbackify is an easy-to-set.up online feedback tool for your website. With Feedbackify, you can create feedback forms with a drag-and-drop editor. Website visitors can leave ratings and comments, including compliments and suggestions. A real-time dashboard can be used to see and analyse all received feedback. Unfortunately, however, this tool doesn’t offer advanced reporting or text analysis capabilities, but if you’re going for cheap and simple, this is a nice and basic tool for you.

Website: www.feedbackify.com

4. Verint Digital Feedback

Verint is a Voice of the Customer (VoC) platform that collects customer feedback via standard surveys. While this tool was initially focused on website feedback it is now positioned for both web and mobile experiences. However, this tool is quite limited in terms of customisation options. For example, feedback forms are always deployed as standard ‘popups’. And when it comes to reporting, there isn’t much flexibility regarding to customising reports or dashboards. Verint also mainly works within the US market due to the GDPR.

Website: www.verint.com

5. Qualtrics

Qualtrics is a heavy CX solution that offers an online survey software and questionnaire tool that somewhat pushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates as well as features such as display logic, email triggers and logic branching. Included in its real-time web reports, users can choose from over 30 different graph types and export results to CSV or SPSS. However, this is somewhat limited in terms of customisation options (e.g. editing end-of-survey messages).

Website: www.qualtrics.com

6. WebEngage

WebEngage is a customer feedback software that includes a feedback form and survey builder. This software can also be used to trigger feedback forms depending on the visitor’s click behaviour. WebEngage also offers the possibility to send out notifications on the website or in a mobile app. Note: while very cost-effective, it’s important to mention that this tool is intended mainly for collection purposes and does not offer much in terms of analysis, e.g. text analysis.

Website: www.webengage.com

7. Medallia for Digital

Medallia for Digital is an enterprise-grade software and a key component of Medallia Experience Cloud. This software captures customer feedback on websites, mobile websites and in-app and integrates it with offline data from contact centres, retail stores and several other touchpoints. The software also makes use of powerful AI-based text analytics, role-based reporting and real-time alerts. However, being an enterprise software, some might say it’s a rather expensive option.

Website: www.medallia.com

8. Hotjar

Hotjar’s software is specialised at collecting and analysing feedback and other user insights for websites. Their products include heatmaps, screen recordings and feedback collection. This gives a detailed view into how your customers interact with your website, and it allows you to identify user frustrations as well as what draws their attention. The recordings also help you find and fix bugs in a way that otherwise might require some detective work. Keep in mind, however, that Hotjar specialises in websites. If you need to unlock insights in your app or via email, it might not be the software for you.

Website: www.hotjar.com

9. NICE Voice of the Customer

NICE’s VoC software offers a multichannel approach, with a heavy focus on AI for both feedback analysis and collection. With a user-friendly interface and clear visuals, NICE offers advanced surveys with personalisation options across channels like voice, email, SMS, chat and social media. Keep in mind, though, that this solution is mainly focused on customer service.

Website: www.nice.com

10. HubSpot’s customer feedback software

HubSpot’s customer feedback software has a nice, clean interface that makes it easy to build surveys and forms. With their wide range of questions and templates, as well as a built-in feedback dashboard, Hubspot offer a good alternative to Usabilla’s software. Keep in mind, however, that HubSpot’s templates are not very customisable. This can make it hard to put your own touch on surveys and feedback forms.

Website: www.hubspot.com

Final thoughts…

I hope this article has helped you in your decision-making process. Sometimes it can be very difficult to find or to choose (alternative) tools that suit your wishes. Mainly because there are so many different types of tools out there to choose from.

My advice to you is therefore to just focus on the various techniques they offer for collecting, reporting or analysing online user feedback from your websites or mobile apps and see what works best with your needs!