Meet Hanne. Hanne is Mopinion’s very own Product Designer. She’s been with us for nearly nine months now helping us not only design and implement an even better user experience for our customers, but also sculpt our new Product team and accelerate Mopinion’s product-led growth initiatives! But as they say, ‘your job doesn’t define you’. Hanne is also a mother to twin baby girls who can recite Nijntje books off the top of her head. And when she’s not with her kids, she’s either baking or out enjoying a cup of coffee with her friends.
Already met Hanne through our customer panel? Well it’s time to get to know her just a little bit better…
What does your position at Mopinion entail?
“Together with the product team, I try to create a better user experience for our customers within the Mopinion platform. In other words, I question why we should build something, how it can and/or should work, create examples of how to build it and run these ideas by our customers to see if it’s valuable for them.”
Hanne is essentially our ‘explorer’ when it comes to optimising the user experience. In addition to the feedback we gather from customers using our own solution, she takes the voice of the customer one step further by creating prototypes (based on items in our product roadmap), testing them and giving customers the chance to experience them in what we call “customer panels”.
What initially drew you to Mopinion?
“I really like the startup vibe and that there was no product designer yet, which gave me the chance to start up some nice initiatives. For example, I set up a customer panel together with the Head of Product, so that we can conduct UX research more easily. These panels help us discover customer needs and validate our plans early on, before investing time in building a solution.’
What does a typical work day look like for you?
From testing, interviewing, and creating sketches… Hanne has a very diverse workload.
“Everyday is different. I have a list of projects I’m working on. Often I need information from other people that I have to wait for, so then I pick up something else.”
What is your favorite part about working at Mopinion?
I really like the company culture at Mopinion. Everyone is very approachable and easy to work with and we are given a lot of flexibility in our work. I also really like the idea that we are working with feedback: a solution that I might have otherwise used elsewhere in a similar position, seeing as how it’s really necessary for product design.
What are the biggest challenges you face in your job?
“Since my role is new and our product team is even newer, we sometimes have to find a new way of working together and create processes that make our work easier for everyone.”
What is your proudest moment at Mopinion?
“I really like the customer panel that we’ve set up. It makes it much easier for our team to check in with customers.”
Inside Mopinion: Powering UX Design with Feedback
Read more about how Hanne leverages customer feedback to fuel her UX design strategy here.
And now for some fun questions…
What do you like to do in your free time?
“Well I have two year old twin girls so you can usually find me at a playground running around after them. But when they’re asleep, I like to do things like bake and go out for coffee or drinks with friends!”
What is your guilty pleasure?
“I really like licorice, and also scrolling through Funda* to find “hidden gems”.
Yep, she’s a Dutchie alright…
*Funda is a Dutch online housing portal where people can search for listings.
What are the best and worst purchases you’ve ever made?
“Hmm, my worst purchase is probably a lot of shoes that I really liked in the shop but never actually wear.”
I think a lot of us can relate to that one…
“And my best is my noise-canceling headphones. I use them for work but also just for listening to podcasts while I’m on a walk with my girls.”
What is the most ridiculous fact you know?
“I know a couple of Nijntje* stories by heart, so there is not much space in my head for other things”, she laughs.
*Nijntje (also known as Miffy) is a fictional rabbit in Dutch children’s books.
What is your biggest fear?
“Unpredictable animals (especially birds and cats) and I’m not a fan of heights.”
What GIF describes you best?
“Not a very popular opinion, but I really don’t like GIFs.”
Seeing as how Mopinion is very pro-GIF, these are very bold words. But we forgive you, Hanne!
Where do you see yourself in five years?
“I don’t really know yet. Maybe I’ll have moved to a house with a garden near a forest and probably be busy renovating that.”
“No but I really like product design, so maybe I will be working as a product designer in healthcare. It’s a very intriguing industry for me as there are two different sides to the user experience: the patients and the doctors/nurses. It’s an industry that is in the process of being digitised as well so there’s lots of ground to cover there.”
“I’d also find it interesting to try out being a team lead and coaching people.”
Stay tuned for the next Employee in the Spotlight!
We hope you enjoyed getting to know Hanne in this month’s Employee in the Spotlight! Stay tuned for our August spotlight…