The top 10 best European GDPR-compliant customer feedback tools

Since GDPR came into effect in 2018, the focus on information security within the EU has grown exponentially. Customer feedback data is no exception to this rule. However, with big American players on the market, European businesses sometimes struggle with finding tools that cater to the EU. That’s why we compiled this list of the top 10 best European GDPR-compliant customer feedback tools for you.

In this blog, we’ll dive into 10 different customer feedback platforms that offer GDPR-compliant software. While there are American companies that adhere to privacy rules, often they do not specialise in the European market. This can make it difficult for you to ensure that your software provider follows all necessary EU regulations: from GDPR to the European Accessibility Act.

That’s why we are focusing on European customer feedback tools in this blog. They often cater more to European companies’ needs.

But before we dive in, we’ll cover some basics. However, you can use the menu below to go directly to the core of the article if you’d like.

This article covers:

• What is the GDPR?
• Why should I adhere to the GDPR?
• What does the CLOUD Act mean, and how does it affect the EU?
• 10 European GDPR-compliant customer feedback tools

TL;DR – Article summary

GDPR has made secure and compliant handling of customer feedback data essential for European businesses. This article explains the key GDPR considerations and why EU-based tools are often a safer choice, then highlights 10 European customer feedback platforms that prioritise consent, data protection and EU data storage.

What is the GDPR?

The GDPR, or the General Data Protection Regulation, is the European Union’s comprehensive data privacy and security law. As mentioned, it came into effect in May 2018, and it’s the toughest privacy and security law in the world.

This is why European companies who offer GDPR compliant services often also cover other international privacy laws (like the California Privacy Rights Act), but the same cannot always be said the other way around.

The GDPR covers how to handle, process and legally store personal data. It is a massive set of rules, but some of the highlights include:

• Personal data must be gathered and stored with consent
• Personal data must be stored within the EU
• Necessary measures must be taken to protect personal data from data breaches

Why should I adhere to the GDPR?

Adhering to the GDPR is a legal requirement if you are operating within the EU. Aside from this, however, being open and transparent about your data security can be a great marketing tool.

In a survey from Privacy Engine, 48.1% of respondents say they are concerned about their data privacy on the web. This shows significant public awareness of data protection issues. Showing that you are aware and care about your customers is a good way of building trust for your brand.

As mentioned, you should also include customer feedback data in your privacy strategy. Some feedback forms, like sign-up or contact forms, require customers to fill in personal details like name, email and telephone number.

However, it is also not uncommon that customers, for example, give a telephone number unprompted to make it easier for a customer service department to contact them. That’s why it’s so important that you handle and store your feedback data.

What does the CLOUD Act mean, and how does it affect the EU?

The CLOUD Act is a U.S. law that allows the American government to compel U.S.-based tech companies (like Amazon, Google and Microsoft) to provide requested data. This can be done even if the data is stored overseas, and the purpose is to speed up criminal investigations for serious crimes.

To give out data to a third party if personal or sensitive information is involved, directly goes against the GDPR. That’s why you might run into problems when allowing your data to be stored in a cloud from an American provider, even if the data centres are located in the EU.

If you encrypt the data properly, you can still get around this, but this is the reason why it’s getting more and more popular within the EU to choose a European cloud provider.

10 European GDPR-compliant customer feedback tools

With the basics out of the way, let’s take a look at the 10 best GDPR-compliant customer feedback tools – all based in Europe.

1. Mopinion: Part of Netigate

Mopinion is a digital feedback platform based in the Netherlands, Europe. This solution allows you to collect and analyse feedback from your website, app or email.

Create highly customised forms and target them to specific parts of your website/app, or trigger them based on user behaviour (such as exit-intent or time spent on page), then analyse your data with the help of AI-powered analysis tools built into the platform.

Mopinion is ISO27001 certified and fully GDPR-compliant, with a detailed privacy statement. Additionally, aside from storing all data in the EU, Mopinion also offers a multi-cloud strategy. This gives customers the option to use a European cloud provider (Scaleway) for their data.

If you happen to collect personal data, like names, emails, telephone numbers, etc, in your feedback forms, this option is especially helpful.

Since September 2025, Mopinion has been part of Netigate – a Swedish experience management platform – and both parties have a strong European focus.

Notable features:

• Data masking for visual feedback
• Automated data anonymisation
• Single sign-on via Google, Microsoft Azure or OKTA
• WCAG-compliant forms
• Fully customisable dashboard and data visualisation
• Advanced form design and question routing
• Unlimited form-triggering rules
• Conversational feedback
• Feedback form translations
• AI-powered analytics, like open feedback summaries

2. Hotjar

Hotjar is an experience intelligence platform from Malta, offering heatmaps, session recordings, surveys and traditional feedback options like one-on-one video interviews. This solution has a strong focus on websites specifically and offers the option of letting AI build your surveys for you. In 2021, Hojar was acquired by the French company, Contentsquare, and they have an intact GDPR policy in place.

3. Usersnap

Usersnap is a user feedback and bug-tracking platform from Austria, focused on collecting in-context feedback from websites and web applications. It allows users to submit annotated screenshots, screen recordings and in-app feedback. This can be automatically completed with technical metadata and sent directly into tools like Jira or Slack. Usersnap emphasises data protection as a priority and is GDPR-compliant, using Amazon Web Services (AWS) with all data stored within the EU.

4. Survicate

Polish Survicate is a multichannel customer feedback platform that lets organisations collect, analyse and act on survey responses across websites, email, apps and more. It offers automated feedback flows, AI-powered insights and integration with CRM and analytics tools. Survicate stores personal data in EU-based AWS data centres in Ireland and complies with GDPR, providing mechanisms for data deletion and consent management.

5. Feedier

Feedier is an AI-driven feedback and customer intelligence platform, headquartered in France. It is designed to centralise direct and indirect feedback, automate analysis and surface trends through dashboards and reports. It supports surveys across email, links, QR codes and widgets, and is certified to industry standards, including ISO 27001 (and compliant with GDPR) for security and data protection.

6. Screeb

Skeepers is a French customer feedback and user-generated content platform that enables brands to collect reviews, run experience surveys and analyse customer sentiment across digital touchpoints. The solution combines VoC metrics such as NPS and CSAT with analytics and UGC management tools. Skeepers follows GDPR requirements, applying privacy-by-design principles.

7. QuestBack

QuestBack is a feedback and experience management platform aimed at enterprise and research use cases, combining surveys, analytics and closed-loop feedback. They offer feedback surveys aimed at both customers and employees, as well as a solution for market research. Headquartered in Norway, Questback is fully GDPR-compliant.

8. Surveypal

Surveypal provides experience management and customer satisfaction tools for collecting NPS, CSAT and CX feedback through surveys and analytics. Their survey tool helps you create customisable forms and collect feedback in-app, on a website or for traditional interviews in person. They also include real-time analytics dashboards and integration possibilities for a seamless workflow. Born in Finland, Surveypal is compliant with the GDPR, with tools to help customers manage and delete personal data in line with GDPR requirements.

9. RateNow

Spanish RateNow is a lightweight feedback and rating capture tool used to gather quick customer sentiment after key interactions, often via simple ratings embedded in emails or on websites. This solution offers surveys designed for customers, patients and employees and allows you to analyse data via real-time reports.

10. CustomerSure

CustomerSure is a UK-based customer satisfaction and feedback platform that helps businesses automate feedback requests, track satisfaction metrics and act on insights; its guidance emphasises GDPR-compliant survey design and data handling approaches, including considerations for lawful processing and data transfers.

Mopinion: Always aligned with EU standards

As a European company, we prioritise helping our customers meet EU standards. This covers everything from GDPR compliance to WCAG accessibility.

As  we mentioned earlier in this blog, Mopinion is ISO 27001 certified, and we store all customer data within the EU by default to support full compliance with European data laws. By offering the option to store personal data with a European cloud provider, you also never have to worry about the CLOUD Act. This is, of course, extra important if you happen to work within the public sector or otherwise collect personal data (intentionally or unintentionally) via your feedback forms.

We hope this list has made the choice of a European feedback tool software a bit easier. Now you just need to try it out!