Mopinion continues to expand and strengthen its presence in France


Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.


After having successfully launched operations in the United Kingdom two years prior and onboarding countless organisations, Mopinion fully intends to keep this powerful momentum going.

According to a European study published by The Economist Intelligence Unit,

French companies are waking up to the urgency of digital transformation and demand for digital leaders is growing

As these companies are switching gears, the demand for digital solutions, including online feedback is increasing rapidly.

In fact, ‘more French managers are convinced that digital technology will enable them to deliver a better customer experience (CX) than not (around 54%)’.

Mopinion: Mopinion expands its reach to France to cultivate online feedback market - Digital

Fanny-Laure Thomas, Head of Sales (France) at Mopinion comments,

It’s a really exciting time to have joined the Mopinion team. The French market presents a huge opportunity for Mopinion to address the demands for an advanced user feedback solution as well as improved customer experience on digital channels. Mopinion’s ambitious plans for growth as well as its deeply-rooted commitment to providing the best software of its kind will without a doubt make it one to keep an eye on.

The constant and ever-increasing demand for a smooth online customer experience is defining the digital strategy of many businesses today, pushing them to take action and make improvements to their websites and mobile apps continuously. As a result, customer feedback has gained a lot of ground in the market as it enables these digital-first businesses to obtain meaningful insights – directly from their customers – into the customer experience.

With European market demand so high, Mopinion plans to continue its expansion in Europe later this year with DACH countries Germany, Austria and Switzerland as well as Spain.

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