Netigate acquires Mopinion to create Europe’s most comprehensive AI-driven Experience Management platform
The strategic acquisition strengthens Netigate’s position as Europe’s leading customer and employee experience management platform by adding Mopinion’s complementary advanced digital feedback solutions across web, app, and email platforms.
Rotterdam, The Netherlands (September 23, 2025) Netigate, a leading European experience management SaaS player, has announced the acquisition of Mopinion, a leading provider of digital customer feedback software, founded and based in the Netherlands. This strategic move adds world-class digital feedback collection capabilities, strengthening Netigate’s comprehensive, enterprise-grade solution for feedback collection, analytics, and dashboards powered by AI.
The acquisition brings together Netigate’s established experience management solution, trusted by leading organisations such as Spotify, Lufthansa, and DB Schenker, with Mopinion’s award-winning real-time digital feedback technology, used by companies including Air France-KLM, Vodafone, and Allianz.
“By joining forces with Mopinion, we are answering the clear demand for consolidation of capabilities in the European experience management market, to support customers even further,” says Maria Börjesson, CEO of Netigate. “Our customers are asking for one unified platform that brings together feedback from various sources, including digital feedback, employee experience, advanced analytics, and actionable insights. This acquisition delivers exactly that.”
“By uniting Mopinion’s solutions with Netigate’s, we’ll capture richer signals, surface AI-driven insights, and accelerate outcomes,” says Udesh Jadnanansing, founder at Mopinion.
Co-founder Kees Wolters continues: “This is a powerful step forward, as we’ll create the European answer to fragmented global solutions. We’re combining Mopinion’s strength in digital experience with Netigate’s deep expertise in analytics and enterprise feedback management.”
A unified solution
Netigate and Mopinion are combining their capabilities to offer a unified solution for managing customer experiences across the entire journey. This integration brings together Netigate’s analytics, survey automation, and AI-driven trend detection with Mopinion’s real-time digital feedback tools.
Organisations will be able to collect feedback at various touchpoints—such as websites, apps, post-purchase surveys, and employee initiatives—and view it all in one secure platform. AI will analyse feedback, identify trends, and uncover root causes, while clear dashboards will help translate insights into actions.
This joint solution aims to help companies focus on the improvements that have the biggest impact, enabling medium and large enterprises across industries like retail, e-commerce, hospitality, finance, and energy to achieve faster and more precise outcomes from their businesses to drive growth.
A European Experience Management player
“There is a clear need for a strong European Experience Management player to consolidate the market, who has deep knowledge of the European market specifics and its security and data protection requirements,” Lars Lunde, Chairman of Netigate & Partner at GRO Capital, explains. “This acquisition positions Netigate as that player, combining powerful AI and analytics with best-in-class digital feedback capabilities, developed and hosted in Europe.”
Taylor Wessing acted as legal advisor to the sell-side, while the buyer – Netigate – was advised by Stibbe and KPMG.
A webinar with Maria Börjesson (CEO Netigate), Udesh Jadnanansing, and Kees Wolters (Co-founders Mopinion) will take place on October 16, where viewers can learn more about the acquisition, the joint vision, and how it will bring value to companies. Learn more and sign up here.
About Netigate:
Netigate is a leading European experience management platform, empowering companies to collect, analyse, and act on customer and employee feedback through agentic AI. With AI-driven insights and automation, we help businesses to drive engagement, improve retention, and enable companies to take actions that drive business growth. Trusted by global brands, Netigate transforms the voices of customers and employees into business growth.
Founded in Stockholm in 2005, the organisation has 1500+ customers globally. Netigate is over 100+ employees strong, with offices in Stockholm, Frankfurt and, Helsinki. Since 2022, the private equity fund GRO Capital has been the majority shareholder of the company. www.netigate.net.
About Mopinion
Mopinion is a leading European feedback software for web, mobile apps and email campaigns. The solution empowers organisations to uncover valuable insights that help optimise the digital experience. Headquartered in Rotterdam (The Netherlands), Mopinion works with forward-thinking digital teams such as KLM, Ahold, Vodafone, Calvin Klein, Allianz, Scania, ENGIE and many more.
