Boost engagement within email campaigns
It’s not just about clicks or opens anymore. Start sending the right message to your audience.
Mopinion for Email
It can be a challenge to meet your customers’ needs if you’re not sending the right message. Start delivering email messages your audience craves with email campaign feedback.
Mopinion for Email helps you gain insight into what your audience truly values, giving you the means to bring positive change to your email campaigns and services. Understand how your readers perceive your emails and eliminate assumptions when it comes to your email content.
Easy implementation
Easily place feedback widgets in any of your emails.
Send the right message
Deliver email content that your audience truly wants to read.
Boost engagement
Give your audience a voice and learn what works and what doesn’t.
Shape your own surveys
With a drag-and-drop user interface, users can quickly and easily build customised surveys, or choose from our extensive library of readily made templates.
Create feedback surveys that integrate with the look and feel of your email for a fully branded experience.
All Mopinion surveys are fully responsive and adapt seamlessly to any device screen size (i.e. desktop, laptop, tablet or mobile) to ensure optimal usability.
Build forms you love
Pick and choose from a variety of question types (i.e. thumbs, multiple choice, radio buttons, open comments) and popular metrics (i.e. Net Promoter Score, Customer Effort Score, Customer Satisfaction, Goal Completion Rate).
Using advanced question routing, decide which feedback questions to show or hide, based on the input of your users.
Setup couldn’t be any easier! Simply copy the email HTML widget from the Mopinion platform and paste it into any email template.
Generate Context
Pass metadata from emails to your survey using URL parameters, such as name, campaign ID, email address, customer segments, marketing personas and more.
Integrate customer feedback data with your favourite email marketing or CRM tool and enrich your campaigns and customer data with valuable VoC insights.
Insights and Action
Collecting feedback is just half the battle. Leverage these insights for growth and improvement.
Learn how Mopinion can help you understand your online customers and use these insights to create the perfect online experience.
What market leaders have to say
We have experienced nearly 60% more engagement with our conversational feedback surveys as opposed to the standard, passive surveys. It seems that our customers perceive this type of survey as more of a conversation rather than a poll.
Fran Jordan
Design & Content Chapter Lead
We didn’t know what our customers required from our website. There was a need to gather feedback as fast as possible to learn and improve our shopping experience.
Emiel Hoosemans
Lead Conversion Specialist
Mopinion allows us to ask targeted questions that help us better understand the customer. The insights help us identify where and how we can improve the journey so as to better cater to our visitors and their questions.
Lars Harmsen
Head of User Experience
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing