When you think about mobile app feedback, you might not be entirely sure what it really means. Don’t worry — we’re here to break it down for you with real app feedback examples.
What is App Feedback?
In simple terms, app feedback is what users think about your app, including their thoughts, suggestions and experiences. It usually comes from things like in-app surveys, app store reviews or direct messages.
When you listen to user or customer feedback , it can help you make your app better by adding new features, fixing problems, improving your service and making sure users have a great experience overall.
But how can you create feedback forms for your mobile apps that ensure you receive actual, useful insights to drive positive change for your company? Sometimes, everything you need is a little inspiration!
In this blog, we’ll dive into strategies to get the most out of your mobile feedback, along with clear app feedback examples and templates.
What This Article Covers:
- What is App Feeback?
- Why does in-app feedback matter?
- Common types of app feedback
- Ways to collect app feedback
- App feedback examples from real brands
- How Mopinion helps with app feedback
Why Does In-App Feedback Matter?
By collecting mobile in-app feedback, you can see in real-time what users like or dislike about your app and address the necessary changes to improve it.
One of the greatest advantages of in-app feedback is that it can be easily customised to reduce interference with the user experience. Moreover, it allows companies to interact with their mobile users more effectively.
In the long run, implementing feedback into your digital channels can have a positive impact on everything from user experience and conversion to customer loyalty and brand recognition.
Common Types of App Feedback
Not all feedback is the same. Understanding different types of feedback can help you act on it more effectively. Here are some of the most common types of app feedback, based on their goals:
Feature Requests & Product Research
Users often suggest new features or improvements based on their needs. This type of feedback helps teams prioritise their product roadmap and validate ideas.
Techniques like fake door tests can be used to measure interest in potential features before fully developing them.
Bug Reports
When users experience technical issues or errors, they often report them through feedback channels. This type of input is essential for identifying problems early and ensuring a smooth, reliable app experience through quick fixes and updates.
UX & Navigation Feedback
This feedback reveals how users move through your app and interact with its interface. It helps uncover areas of friction – like confusing layouts, hard-to-find features or poor responsiveness – so you can improve the overall user journey.
Customer Support Feedback
Collected after a user contacts your support team, this feedback helps you evaluate the quality and effectiveness of your support services.
It can highlight whether users feel heard, how quickly issues are resolved, and whether the support experience meets expectations.
Loyalty & Satisfaction Scores
Using methods like NPS (Net Promoter Score), CSAT (Customer Satisfaction) and CES (Customer Effort Score), you can measure how users feel about your app.
These scores provide a snapshot of overall satisfaction, ease of use, and likelihood to recommend, making them key for long-term retention strategies.
App feedback examples: Templates and ways to collect:
If you want to improve your mobile app, it’s important to listen to your users. But how can you gather their feedback effectively?
There are many ways to ask for feedback, but the most effective way is to catch your users while they are active on your app.
By using an in-app feedback form, you can target your surveys to specific moments in the customer journey, making the feedback more relevant to your goals.
You can, of course, also use offline feedback, like focus groups or user interviews. However, as our expertise lies in digital feedback, this blog will focus on this realm of collecting customer experience optimisation data.
Here are some popular mobile app feedback examples, complete with strategies and templates, on how to collect user insights, depending on your goals:
General Feedback Surveys
Sometimes, the most valuable insights come from simply giving users the space to speak up.
General feedback surveys do just that – they offer an open channel for your users to share thoughts, suggestions and issues that you might not have thought to ask about directly.
The benefit? Flexibility. While targeted surveys (like NPS or CES) focus on specific aspects of the user experience, general feedback surveys catch everything else – from new feature ideas to unexpected bugs or praise for something they love.
It’s a great way to uncover blind spots and gather suggestions that can shape your product roadmap in a meaningful way.
So, how do you go about it? These surveys are typically accessed through a feedback page in the app’s main navigation – somewhere easy to find and available at all times.
While floating feedback buttons aren’t always supported in mobile apps, having a dedicated space within the app menu is a user-friendly alternative that still encourages participation.
In terms of what to include, a solid general feedback form usually has:
- A CSAT-style question (e.g. “How satisfied are you with your experience?”)
- A follow-up question like “What would you like to share feedback about?” – this helps you categorise responses for easier analysis
- An open text field where users can explain their thoughts in their own words
By keeping it simple and accessible, you invite users to be part of the conversation – and that creates a stronger connection between your brand and your community.
Bug Reporting Surveys
Let’s face it – no app is perfect. But giving your users an easy way to report bugs can be a real game-changer.
Bug reporting surveys not only help you uncover issues you might not be aware of, but they also play a key role in improving the overall experience of your app.
By allowing users to flag glitches or unexpected behaviour as they come across it, you’re essentially crowdsourcing quality assurance – straight from the people who use your product the most.
It also reduces friction. Instead of having to contact customer support, users can simply fill out a quick survey or form – saving time on both ends.
This streamlined communication builds trust, boosts customer satisfaction, and in the long run, encourages loyalty.
So, where should you place these bug reporting options?
A good practice is to include them within your general feedback forms, making them available at all times – not just after major updates or changes.
This way, users always have a direct line to share what’s not working whenever it happens.
And don’t underestimate the power of visual feedback. Letting users upload screenshots can be incredibly helpful in understanding exactly what they’re seeing.
It removes the guesswork and allows your team to get to the root of the problem faster and more efficiently.
Bug reporting might not be the most glamorous part of app development, but it’s certainly one of the most impactful.
NPS Surveys
Net Promoter Score – or NPS for short – is a simple yet powerful way to measure customer loyalty. It’s based on one key question:
“On a scale from 0 to 10, how likely are you to recommend this app to a friend or colleague?”
From there, respondents are grouped into three categories: Promoters (9–10), Passives (7–8), and Detractors (0–6).
The final NPS score is calculated by subtracting the percentage of negative respondents from the percentage of promoters.
But why is it useful? NPS gives organisations a quick pulse check on how users truly feel. It reveals:
- How happy users are with the overall experience
- Who your most loyal fans are – and who might be on their way out
- Why some users aren’t satisfied, and what can be done to improve things
In the context of app feedback, NPS surveys are particularly insightful. They help product teams spot patterns, understand what’s working well, and pinpoint where users are dropping off.
A consistently high NPS score can even correlate with stronger app usage, increased conversions and more word-of-mouth recommendations – all of which are gold for growth.
As for when to ask for this kind of feedback, timing is everything.
NPS surveys are most effective when a user has experienced the app in full – after making a purchase, completing a key action or having enough time to get familiar with its features.
You could trigger your NPS survey after meaningful moments in the user journey, like post-checkout or after using a core feature.
However, if you want to collect NPS data on the app itself, you could also place it in a general feedback form.
And what exactly should you ask in an NPS survey? Start with the classic question:
- “How likely are you to recommend this app to a friend or colleague?” (0–10 scale)
Then, follow it up with a short, open-ended question to gather more context:
- “What’s the main reason for your score?”
This follow-up helps you understand the ‘why’ behind the number – and that’s where the real insights live.
Customer Satisfaction (CSAT) Surveys
A Customer Satisfaction (CSAT) survey is one of the most straightforward ways to find out how your users are feeling.
As the name suggests, it’s all about measuring general satisfaction with your app – whether that’s after completing a specific action or simply using the app in general.
Why is it useful? Because satisfaction levels offer a great snapshot of the overall user experience. If your CSAT scores begin to drop, it’s a strong signal that something in the journey isn’t working.
Keeping a close eye on this metric helps you catch issues early and adjust your experience before they become real problems.
A standard CSAT survey usually includes a simple question like:
- “How satisfied are you with your experience today?” (often measured on a 1–5 or 1–10 scale)
This can be followed by a quick, open-ended question:
- “What could we improve?”
As for placement, it’s smart to include CSAT within general feedback forms – ideally somewhere easy to find and always accessible.
Having a visible spot where users can share feedback at any time empowers them and ensures you’re always in the loop.
Goal Completion Rate (GCR) Surveys
Goal Completion Rate (GCR) surveys are all about the outcomes. Did the user come to your app with a goal – and did they manage to complete it? That’s what this type of survey measures.
It helps you understand whether your app’s structure, features, and functionality are actually helping people do what they set out to do.
Why is this helpful? Because it tells you if your app is truly delivering value. It also helps you evaluate whether your features are intuitive, accessible and aligned with user needs.
Typical GCR survey questions include:
- “Were you able to complete your task today?” (Yes/No)
- “If not, what were you trying to achieve and what stopped you?”
You’ll want to place GCR surveys either in specific areas of the app (like after using a feature or tool) or more generally after a user has spent a certain amount of time engaging with the app.
Give them a chance to complete their journey before asking – timing here is key.
Customer Effort Score (CES) Surveys
Customer Effort Score (CES) surveys are designed to measure how easy (or difficult) it was for users to complete a certain task within your app.
Whether it’s checking out, updating personal details or using a specific feature – CES helps you pinpoint friction points in the journey.
Why is this important? Because if something feels too complicated or clunky, users are likely to abandon it – and maybe even the app altogether.
CES surveys can guide improvements, whether that’s simplifying flows, enhancing CTAs or offering better support content.
Common questions include:
- “How easy was it to complete your task today?” (scale from Very difficult to Very easy)
- “What could have made this easier?”
In terms of placement, CES surveys are often tied to specific experiences – much like GCR surveys.
Think post-action: after completing a checkout, using a new feature, or interacting with support. You want to capture feedback while the experience is still fresh in the user’s mind.
Feature Research Surveys
Before pouring time and resources into building new features, it’s wise to check if your users actually want them. That’s where feature research surveys come in.
These surveys are designed to gather input from your users about potential new features, helping you validate ideas and make smarter, data-informed product decisions.
The key benefit? You’re not guessing. Feature research surveys allow you to explore user interest and needs before committing to development.
They can help you prioritise the right improvements, avoid unnecessary builds, and shape features in a way that actually adds value to your audience. It’s about being proactive, not reactive!
One popular method used during feature research is the fake door test. This involves placing a button or link in your app for a feature that doesn’t yet exist – almost like a “coming soon” teaser.
If users click on it, it shows real interest. And that’s your opportunity to follow up. Trigger a short survey asking:
- “What were you hoping this feature would help you do?”
- “How important would this feature be to your experience?”
- “What challenges are you currently facing that this could solve?”
You can also run more general feature research surveys to test concepts before even introducing them into the interface. These might include questions like:
- “Which of the following features would be most useful to you?”
- “Is there anything missing in the app that you wish you had?”
- “How would you use [feature concept] if it were available?”
Gathering this kind of insight early helps you design with purpose. It ensures you’re investing in the features that matter most to your users – not just what sounds good in a meeting.
App Feedback Examples from Real Brands
Looking at how real companies use app feedback can inspire new ways to improve your app. Here are some app feedback examples from leading companies, showing how different strategies can be applied to gather insights from your mobile apps.
Air France: General feedback
Air France collects in-app feedback to measure customer satisfaction (CSAT) and better understand the passenger experience.
This feedback helps the airline identify what’s working well and where improvements might be needed.
In addition to CSAT, Air France offers general feedback options, allowing passengers to share their thoughts or report issues at any time during their journey.
This open communication helps the airline continuously improve and ensure a smooth, enjoyable experience for its customers.
Toggo (Super RTL): Fake Door test
Toggo, the children’s entertainment platform by Super RTL, uses a smart technique called the Fake Door Test, as mentioned previously, to test out new feature ideas.
They add a button in the app for a feature that doesn’t exist yet – just to see if users click on it. If they do, it shows there’s interest, and Toggo can follow up to learn more about what users want.
It’s a quick way to check if an idea is worth building before investing time and resources.
This app feedback form is also a great example of how to personalise your forms to fit your target audience.
Toggo is a product for kids, and they facilitate this by using easy, fun language and imagery that the kids can relate to. This makes the form more engaging and can help boost response rates (and we all want boosted response rates, am I right?).
Translation: “Hi there! Cool that you’re interested. This feature doesn’t exist yet, but we’re thinking about building it. If you’d like, you can share some ideas with us. First of all: How important is this to you? (from ‘not important’ to ‘super duper important’)”
Vodafone: GCR
Vodafone uses Goal Completion Rate (GCR) surveys within its digital platforms to assess whether users are successfully accomplishing their intended tasks – be it managing their plans, topping up credit or accessing support services.
By monitoring GCR, Vodafone can identify areas where users may encounter obstacles, allowing the company to make targeted improvements that enhance the overall user experience.
This proactive approach ensures that the app remains user-friendly and efficient, aligning with Vodafone’s commitment to customer satisfaction.
DHL: NPS
DHL, the global logistics leader, uses Net Promoter Score (NPS) surveys within their mobile app to measure customer loyalty.
By asking users how likely they are to recommend DHL after their delivery experience, the company can spot patterns in satisfaction and see who’s really happy with the service and who isn’t.
This helps DHL make improvements where needed and keep their customers coming back.
OKCupid: Measuring Feature Impact
This in-app survey by OKCupid, the popular dating app, evaluates how users interact with specific features – like “Superlikes.”
By asking simple yes/no questions and tracking how often features are used, they can see whether a new idea is actually being adopted and how satisfied users are with it.
This kind of feature research helps them make smarter product decisions.
They also ask users questions like, “How did you hear about OkCupid?” – which might seem small, but it’s actually really valuable for the marketing team, for example.
It can show which platforms or campaigns are bringing in new users.
This is known as marketing attribution – basically, figuring out where users came from so the brand knows which marketing efforts are working and worth investing in.
And with this, we’ve reached the end of our blog! I hope you feel inspired by these app feedback examples and are ready to start creating your own mobile in-app feedback forms to take your user experience to the next level!
How Mopinion Helps with Mobile App Feedback
When it comes to improving your mobile app, collecting user feedback is essential. That’s where Mopinion comes in, making it easy to gather and manage feedback seamlessly.
Mopinion provides customisable surveys that match your app’s design, allowing users to share their thoughts naturally. The platform also offers real-time feedback collection, helping developers spot and fix issues quickly. With Mopinion, you can target specific user groups, ensuring that feedback is relevant and useful.
Plus, its advanced analytics and reporting features allow teams to track trends, measure performance, and make data-driven decisions.
Mopinion’s integration is smooth and straightforward, so you can start collecting feedback right away. The platform even generates automated reports to help you monitor progress and continuously improve your app.
In short, Mopinion makes it simple to turn feedback into actionable insights, helping you create a better mobile app experience for your users.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
