There is no doubting that the CRM industry is a thriving one. According to SuperOffice, CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2025. So why is this software so in vogue? CRM software now lies at heart of most marketing and sales operations. These businesses are trying to avoid silos and make information available to their employees wherever they are. Plus it’s proven to be an efficient way of obtaining the much sought-after ‘360 degree view of the customer’.
Post updated: April 2021
With this sudden rise in popularity, a myriad of CRM software providers quickly arrived to the scene, providing businesses with a wealth of options. What quickly became confusing for some businesses, however, was knowing whether they needed an Enterprise CRM software or something smaller-scale…this was the case especially for the inexperienced CRM user.
Enterprise CRM vs Small Business CRM
It’s easy to say that Enterprise CRM software is designed for the complex processes carried out by larger organisations, but that’s not the whole story. In fact, enterprise CRM is actually quite different from other CRM solutions in a lot of ways.
For example, think about the size difference in sales operations carried out by larger businesses. Operations can span across multiple countries or territories and various product lines, whereas a small business is probably quite local and limited in products. This size distinction alone shows that larger businesses need more exhaustive contact management and scheduling functionalities to effectively sustain their operations.
Additionally, there’s the difference in management environments. In small companies, the sales and marketing departments are typically using small business CRM software for coordinating campaigns, lead generation and promotions. While other CRM solutions can easily cater to these types of needs, they are not so effective for large businesses that have various business units that each have sales and marketing teams – all of which interact regularly with existing clients and prospects. They’re simply not robust enough.
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That being said, before you go selecting an enterprise CRM solution, be sure it’s absolutely necessary for your business, especially as prices tend to soar with these kinds of software. Already certain enterprise-grade CRM software is for you? Then keep reading…
This post will guide you in deciding which Enterprise CRM software is most suitable for your business.
You’ve all probably heard of these guys. After all, SalesForce CRM has the largest share on the market. The software combines lead management, marketing automation, sales data, partner management features for a ‘systematic lead-to-conversion approach’. It has a pretty cool visual workflow as well where you can drag-and-drop things like deals, discounts and expenses. Additionally SalesForce offers a variety of modules including: Sales Cloud, Sales Performance, Sales Collaboration, Marketing Cloud, and more.
2. HubSpot CRM
HubSpot CRM, which is completely free, is a pretty popular CRM software. It is intended for both enterprise businesses as well as businesses still recognising the value of CRM. The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members). Already a HubSpot Sales user? Then you can also use this CRM software to boost your inbound sales. Not to mention, HubSpot offers several integration options with popular apps like SalesForce, Shopify and Microsoft Dynamics.
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3. Zoho CRM
Well known for its customisation options and adaptability is web-based CRM software, Zoho CRM. This software is intended for both small and enterprise businesses alike and comes with lead and contact management as well sale pipeline and purchase control features. USers can customise their dashboard, where they are provided with real-time updates. Zoho can be integrated with several other applications such as MailChimp, Microsoft Outlook, Google Apps and more.
4. Microsoft Dynamics 365
If you are a Microsoft user you probably know that Microsoft Dynamics 365 is an all-in-one platform for sales and marketing. This CRM has rather extensive CRM functionality as well as integration with Microsoft products and LinkedIn.
The only setback with this tool is that it can be difficult to navigate at first for new users and mobile app features are limited.
5. Oracle CRM On Demand
Oracle CRM On Demand is considered the ‘analysts’ favorite’ CRM. What’s so great about this software? For starters, the installation is quite simple. With a comprehensive set of APIs, it’s easy to access and modify your (synchronised) data. It also offer lots of real-time integration options, while simultaneously focusing on (enterprise-grade) data safety. Trying to boost your social presence? This software is also considered a social CRM.
6. Sugar CRM
Sugar CRM is an open source CRM software with plenty of customisation options, an open API and responsive mobile apps for Android and iOS. The first end-to-end CRM solution in the market, this software has quite a bit of experience. Not to mention Sugar is suitable for a variety of different industries and very easy to navigate thanks to its clear-cut categories, subsections and filters.
7. NetSuite CRM
NetSuite CRM, technically now part of Oracle (but works complementary to Oracle’s cloud application) also provides users with a 360 degree customer view. Quite a robust software, NetSuite allows users to provide a great customer experience starting from lead management all the way to the post-sales support stage. Contact management, however, is considered by users to be one of most useful functionalities within the software. On top of that, NetSuite has a group calendar which provides an efficient and easy way of monitoring to-do lists and achievements (with the team as a whole).
In addition to powerful marketing automation and email tools, Keap (previously Infusionsoft) also has its own CRM software. This software allows users to manage tags, set lead scores and build email subscriber profiles. All of your data can be accessed from a number of different devices (such as your tablet or smartphone) and is also very secure. This system is also nice in that it keeps a record of all customer interactions.
9. Infor CRM
Infor CRM is a very modern, cloud-hosted CRM software that offers a wide variety of custom integration options, great deployment control and several other top CRM features (specifically for the enterprise customer). For example, you can add as many users and customers as you like. What’s also great about this tool is that it can be integrated with various ERP applications. Need an analytics solution on top of that? Infor CRM has interactive dashboards, custom reports and timeline visualisations available.
A problem in many enterprises is getting people to actually use the CRM. Enterprise software is often bulky and complicated, plus sales teams don’t manage to fill out the CRM. That’s where Salesflare comes in: it’s lightweight and easy to use, and it’s built to automate almost all of the data input… and more. While Salesflare became popular with small and medium-sized businesses first, it now also serves enterprises who are tired of the legacy solutions.
Unlike other CRMs who mostly integrate with Google Workspace, it also tightly integrates with Microsoft Office 365 to introduce all of the newest possibilities in an enterprise setting. If you want to finally make CRM work for your sales team, have a look at Salesflare.
Pipedrive is a web-based sales CRM built for – you guessed it – pipeline management. It also helps teams plan sales activities and keep an eye on deals. What’s great about this enterprise CRM software is that because it is cloud-based it can be accessed anywhere (using any web browsers and dedicated mobile apps). It’s also got a great and very robust interface for tracking items such as progress, activities & goals and reporting activities.
12. Teamgate CRM
Teamgate CRM is yet another cloud-based enterprise CRM that allows sales teams to organise and analyse their leads. This software also offers several handy features such as lead sourcing, lead capture forms (for webpages) and helps your sales team manage all incoming opportunities. Users can share KPIs and other business metrics with their team(s) too. Do you work with Zendesk, Zapier or MailChimp? Teamgate integrates with these applications and more. Not to mention, you can import LinkedIn contacts!
13. SAP CRM
SAP CRM is an enterprise CRM software used to enhance engagement and help personalise customer experiences. It also provides accurate forecasting features and real-time pipeline management. This software is known to provide direct revenue effects and fast ROI, which is why it is used by so many businesses worldwide. SAP CRM caters to Sales, Marketing (segmenting your database), and Social (capturing interactions from social media) all in one software. Plus it works great for document management!
14. Freshworks CRM
Freshworks CRM (previously Freshsales) enables you to automatically capture your website visitors as sales leads and group them based on their engagement with your website. Assign them to the right salespeople on your team. Reach out to each lead with complete context and track deals by the personalised pipelines.
Creatio is an agile, enterprise CRM software that caters to sales and marketing teams. It’s marketing platform helps orchestrate customer journeys while it’s sales automation software heps teams go from leads to repeat sales. This software designs, automates and tracks business processes, forecasts sales, shows buying behaviour, helps organise tasks & deliverables with a calendar and more. It’s also customisable which is great for teams who want to add objects, fields or links to the application.
Selecting an Enterprise CRM Software that is right for your business
Now that you know more about the options you have in terms of an Enterprise CRM software, it’s time to start evaluating. Some important factors to think about include implementation and the technical assistance required, user minimums, usability, integration options, costs and of course, with the new GDPR in place – security features.
I’ll add that integration options are a particularly important factor in that you can combine your CRM software with all of the tools in your present toolkit rather than having to import data manually – which can cost you a lot of time and energy.
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