How to achieve growth with the right product marketing approach

We’ve just released a brand new episode on Mopinion’s podcast 360 Digital. This month’s theme? The wonderful world of product marketing. Product marketing is a fairly new field. For those who are unfamiliar, it is essentially the process of bringing a product to market, promoting it and selling it to a customer. It also happens to be a critical part of your marketing strategy and approach.

So the question is…what kind of product marketing approach do you need to truly achieve growth? After all, growth is what we’re all after, isn’t it?

To gain more insight into this topic, we sat down with Michelle Matus, Product Marketing Manager at Meister – the maker of collaboration software MindMeister and MeisterTask. In her role at Meister, Michelle helps to drive the vision and voice of Meister’s collaborative team software. And with roots in multimedia journalism, she approaches marketing with a focus on storytelling and strives to develop unique insights into the product and user.

360 Digital podcast with Michelle Matus
A brand new episode with Product Marketer Michelle Matus on 360 Digital

Achieving growth with the right product marketing approach

In this episode, Michelle talks about the daily challenges of product marketers, how product marketing lines up next to the more traditional marketing methods, and what really goes into developing a product strategy.

She also dives into how her role as a product marketer plays into the creation of the product strategy, how her team leverages user feedback to influence this strategy and how product teams can effectively collaborate and achieve the much desired result: growth.

Listen to this episode here:

More on 360 Digital

360 Digital is a B2B podcast that tackles a variety of different topics under what we call the ‘digital umbrella’. From best practices in User Experience and Conversion Rate Optimization to the latest trends and innovations in Customer Experience and Digital Marketing, we have an episode for just about every digital role! Each month we interview a new expert from one of these fields, during which they are asked to share meaningful insights, tips and tricks that will help listeners in enhancing their digital strategies.