How do you ensure that your new products are well received or that new features really complement your product? The answer is product feedback. You won’t get there by gambling or blindly following your competition. The development of new products or new features requires a lot of time and attention from different teams within your company, as well as help from your customers. In fact, consulting your customers can play a huge part in the success of your product, and that’s exactly what product feedback is all about.
What is product feedback and why is it so important?
Product feedback is essentially asking your customers and users about their opinion and experience with your product. It helps bring focus and alignment to your product strategy.
In other words, gathering this feedback ensures that organisations don’t build or improve upon products without knowing the impact it will have on those using the product. Instead, they can put this data to use and more effectively prioritise their features and product launches.
Improve your products with user feedback
Enrich your product with feedback and let it guide you in creating your roadmap
How do you collect product feedback?
There are several ways to collect product feedback, though perhaps the most popular method is digital product feedback forms. However, you can also collect product feedback by measuring reviews scores, interviewing customers, via social media or during customer contact with customer service.
In this blog post, we will focus on collecting digital product feedback. There are various product feedback tools and software on the market that can help you with this. With Mopinion feedback software you can collect product feedback via your website, mobile apps and email campaigns and in the dashboard you can analyse and manage the results. But the process doesn’t end with just valuable insights, it also leads to taking action, which helps you ensure your product matches customer needs.
Product feedback templates for your business goals…
More and more product managers are discovering the value of product feedback. Product managers collect feedback to find out how much their users like a product and whether these users would recommend the product to others. But there’s much more to product feedback than that. It’s also a matter of asking the right questions at the right time.
Below is a list of the most common reasons for collecting product feedback with an sample template. This way you can see which questions you can ask in your feedback to successfully achieve your goals.
1. Measuring and validating usability. What works well and what doesn’t? By collecting user feedback about your product, you will gain insight into how your customers actually use your product and whether they are satisfied with it.
Once you have collected feedback, you can make a list of which features or aspects of your product are not functioning sufficiently. Based on the responses you can then prioritise your tasks.
Read here how you can enrich usability testing with feedback. By combining usability testing with qualitative feedback, you can eliminate assumptions and base your strategic decisions on facts.
2. Feature requests and improvements. During the beta phase, ask your users for feedback. In this way you measure whether a new feature meets all requirements and expectations and whether it functions well. Does something need to be changed before all customers can use this feature? Do you want to know if any features are missing and what your customers would like to see changed?
By collecting feedback on feature requests, you gain insight into how customers experience your product and which features increase the value of your product. In turn, this will help you identify if your roadmap matches the needs and expectations of your customers.
Collecting feedback for new features
3. Measuring value for money. Does the price (still) match the quality? By asking your customers specifically about the price experience, you will discover where you stand. If you want to launch a completely new product, it is important to ask about the price elasticity (the amount someone is willing to pay for the product). This way you avoid having a great product that no one wants to buy. On top of feedback, you can also take a look at your competitors…How is the price structured and what do users get for that amount?
Feedback survey that measures value for money
4. Market research of the product. How does your product fit into a constantly changing market? You are convinced of your product and its qualities, but does it meet the needs of your target group? It may be necessary to adjust the strategy so that your product fits even better with the developments within the market and the changing needs of your customers.
Market research survey
5. Evaluate churn. If a user decides to stop using your product, naturally you’ll want to know why. Only then can you ensure that fewer users follow suit. It is important to listen to the reasoning behind a user’s decision to leave. Not only can you learn a lot from this information yourself, but you will also be able to ensure that these users look at your brand positively in the end and hopefully share that with others.
Evaluating churn with feedback
6. Bug reporting. What kinds of bug issues are your users facing? Where does an error message occur and what goes wrong? With these insights you can go straight to your development team and get things moving.
Bug reporting using feedabck
It is best to report bugs by means of a screenshot, so it is immediately clear what it is about and what the error message is. With Mopinion feedback, in addition to visual user feedback, you also collect valuable metadata as browser type.
Choose product feedback!
By using these different product feedback templates you will discover how your product is experienced and whether it falls short somewhere. Work efficiently towards business goals and increase your position in the market thanks to the new insights. Don’t forget to let your customers know that you appreciate their input and what you do with the feedback, so you strengthen the relationship with your customers and build a lasting relationship.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.