Founded in 1991, TomTom is a global leader in navigation, traffic and map products, GPS Sport Watches and fleet management solutions. Interestingly, the company’s founders are still actively involved in the business and continue to demonstrate the entrepreneurial spirit, hard work and determination which built the company and is still evident today.
TomTom faces the same customer satisfaction monitoring dilemmas as any business. Remko Strik Manager Post-Purchase & CRM commented on the challenges before the company turned to Mopinion for assistance, “It was like a one-way mirror, our customers could look at us but we couldn’t look back at them. Therefore, we were looking to capture as much rich customer feedback as possible”
Why TomTom chose Mopinion
Having looked at its customer feedback systems, TomTom chose customer feedback specialist Mopinion to help it better understand the needs of its customers. Remko commented, “The Mopinion feedback button was the answer for us, helping TomTom to improve our customer touchpoints. Essentially, it is important we catch feedback on certain key pages.”
As well as its customer feedback excellence, TomTom also chose the Mopinion solution because it was easily implemented into its existing customer service systems, meaning a minimum of disruption and staff training was required.
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