Ready for another episode of the 360 Digital podcast? Then you’re in for a treat… As you know, in our last episode we sat down with retail expert Wijnand Jongen to talk about the latest movements in the retail industry. During this episode, he gave us the inside scoop on what’s happening within this industry as a result of the pandemic and where it’s headed. In episode #4, however, we are going to dive into an industry that is experiencing a great deal of growth in recent years: the E-Learning Industry.
Disclaimer: sound quality isn’t always top-notch in the podcasting world, but that doesn’t reflect on the quality of the speaker we have this month.
In this episode, we talk to marketing professional Tessie Woestenberg who is active in the e-learning industry. Tessie is the Marketing Manager at Drillster as well as a regular writer for marketing blogs like the Dutch websites Marketingfacts and Frankwatching.
An Inside Look at the E-Learning Industry
Although many would say that the pandemic has thrusted the e-learning industry forward, with so many schools adopting this way of learning – due to lockdowns and school closures – this industry has been growing for a while now. The overall market is expected to reach 350 billion USD by 2025.
With so much success, we thought it’d be interesting to dive a bit deeper and see what kinds of digital strategies these platforms are working with and how they leverage those strategies for long term success.
Ready for your first lesson in understanding how the e-learning industry works?
Listen to this episode here:
More on 360 Digital
360 Digital is a B2B podcast that tackles a variety of different topics under what we call the ‘digital umbrella’. From best practices in User Experience and Conversion Rate Optimization to the latest trends and innovations in Customer Experience and Digital Marketing, we have an episode for just about every digital role! Each month we interview a new expert from one of these fields, during which they are asked to share meaningful insights, tips and tricks that will help listeners in enhancing their digital strategies.