Survey Templates
See this live preview of a CES Survey
What should I ask in a CES survey?
A common CES question is “How easy was it to complete your task today?” or “To what extent do you agree with the following statement: The company made it easy for me to handle my issue.” You can follow this with an open question asking what made the experience easy or difficult.
What is a CES survey?
A CES survey, or Customer Effort Score survey, measures how much effort a customer had to put into completing a task. This could be resolving an issue, finding information, making a purchase or using a service. The lower the effort, the smoother the experience.
How market leaders use CES feedback
Aside from meeting these requirements, it was important to us that Mopinion is based in the Netherlands and aligns with the stricter privacy regulations within Europe, like the GDPR. It ensures that our customer data is handled with the highest standards of security and compliance.
John Tran
Digital Analytics Lead
See what other types of forms can do for your business
Customer Satisfaction
Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.
Customer Effort Score
The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.
Net Promoter Score
NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.
Conversational
Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.