Survey Templates
See this live preview of a NPS Survey
What is an NPS survey?
An NPS survey, or Net Promoter Score survey, measures your customer loyalty and satisfaction. It divides your customers into promoters (loyal enthusiasts), passives (satisfied but unenthusiastic) and detractors (unhappy customers). This allows you to keep an active pulse on your customer relationships and take measures to optimise your customer experience.
What should I ask in an NPS survey?
As NPS is a metric, these surveys follow a formula. Typically, you would ask “On a scale of 0-10, how likely are you to recommend ‘company/product/service’ to a friend or colleague?” To make the feedback actionable, it is important to follow up with an open question asking why the customer gave the score they did.
How market leaders use NPS feedback
Mopinion offers a lot of features that make the tool much more valuable than its competitors. One of the most attractive features for us, in fact, was the amount of customisation options available.
Silviu Oprean
Growth Marketing
See what other types of forms can do for your business
Customer Satisfaction
Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.
Customer Effort Score
The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.
Net Promoter Score
NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.
Conversational
Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.