Online Surveys provide marketers with a simple and easy way to get in contact with a targeted audience and collect feedback. Not to mention, they are great for tracing product feedback, conducting market research, obtaining feedback on customer service and measuring customer AND employee satisfaction. Picking a suitable online survey software for your business can however be quite tricky – especially considering many of these tools seem to provide many of the same features. One particular tool which has become quite popular in recent years is Qualaroo.
Qualaroo is a customer feedback software that analyses customer behaviour using (micro)surveys. These surveys are quite easy to build and design using Qualaroo’s library of questions and various customisation options. Users also have the ability to target particular audiences, make use of intelligent question branching, and review the results in an easy-to-handle dashboard.
Having said that, it’s important to point out that Qualaroo’s strengths lie primarily in data collection rather than analysis. In other words, its reporting functionalities are somewhat limited. So if you’re looking to collect deeper insights into the customer experience, Qualaroo may not be the best option…
Let’s look at some alternatives and competitors to Qualaroo.
Qualaroo Alternatives and Competitors
Here is our list of the top 10 alternatives to and competitors of Qualaroo.
Mopinion collects and analyses both website and mobile customer feedback (using a mobile SDK) in real-time. It has an easy-to-use interface, with which users can build, design and configure feedback forms however they like as well as deploy feedback forms in multiple different languages. Users can also target specific groups of online visitors with feedback forms and gain insights into why they are struggling to convert. This is done using Mopinion’s advanced triggers that are set off based on digital visitor behaviour. Users can take their pick of deploying feedback forms either in modal, slide-in or embedded on the page. Once collected, feedback items can be visualised in customisable dashboards and charts for advanced analyses. Additionally, digital teams can share and take action on these feedback items in a timely manner with the help of smart alerts.
WebEngage is a customer feedback software that includes a feedback form and survey builder. This software can also be used to trigger the feedback forms depending on the visitor’s click behaviour. WebEngage also offers possibilities to send out notifications on the website or in a mobile app. Note: while very cost-effective, it’s important to mention that this tool is intended mainly for collection purposes and does not offer much in terms of analysis, e.g. text analysis.
Survicate allows users to trigger targeted surveys across various locations on their website. Users can also send out email questionnaires to different customers. In terms of creating these surveys, Survicate offers a library of predefined surveys that users can choose from. This survey tool also includes dashboarding capabilities, NPS analysis, and CSV and XLS exporting options. Similar to WebEngage, this tool does not provide any advanced analysis options either. It’s purely focused on data collection.
Qualtrics is an online survey software and questionnaire tool that somewhat pushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates as well as features such as display logic, email triggers and logic branching. Included in its real-time web reports, users can choose from over 30 different graph types and export results to CSV or SPSS. However, this is somewhat limited in terms of customisation options (e.g. editing end of survey messages).
With GetFeedback, users can easily build branded surveys using drag & drop and a number of different personalisation features. It is also flexible in that it adapts to almost every platform that is used to distribute surveys. You can integrate GetFeedback with SalesForce, meaning the results of the surveys are also visible in your SalesForce dashboard. There are however, limitations in the flexibility of question types, data presentation and overall customisation.
Medallia for Digital is a key component of Medallia Experience Cloud. This solution captures feedback on websites, mobile websites and in-app and integrates it with offline data from contact centers, retail stores and several other touchpoints. The software also makes use of powerful AI-based text analytics, role-based reporting and real-time alerts. But be aware that Medallia is somewhat of an expensive solution.
Feedbackify allows users to easily create feedback forms themselves using a handy dandy drag-and-drop editor. Installation is also very easy. All you have to do is copy and paste a code in your the HTML of your website and it’s ready to go. Your visitors can provide a rating as well as submit comments, such as compliments and suggestions. Users can also view all feedback received in a dashboard in real-time as well as filter by category and sub-category. Unfortunately this tool doesn’t offer advanced reporting or text analysis capabilities, but if you’re going for cheap and simple this is a great tool for you.
8. Pulse Insights
Pulse Insights is comparable to other online survey software such as Qualaroo and Survicate. Using a micro survey platform, Pulse Insights collects data from your visitors in a very simple manner. This tool is also capable of integrating responses from surveys into other tools such as web analytics, A/B testing, CRM and DMP.
One of the more well-known online survey tools, SurveyMonkey is used by millions of business all over the world. It offers 15 different types of survey questions (including multiple choice, open comments and Likert scales). This tool is perfect for one-off surveys, however this makes it less suitable in terms of measuring overall satisfaction or re-surveying customers again after a certain period of time.
Wootric is a survey tool that uses single question micro-surveys. Surveys include metrics such as Net Promoter Score, CSAT and Customer Effort Score. Users can also provide an explanation for their score in open comments. Installation is quick and easy and data (once collected) is available in a live dashboard. Note: this tool does not offer question branching, templates, or data analysis tools.
I hope this article has provided you with some guidance in terms of choosing an alternative to Qualaroo.
And trust us, we know from experience…Choosing the right tool(s) is still quite difficult for many digital teams. This is mainly because there are so many different tools out there. It can be seemingly overwhelming, especially when it comes to selecting a feedback and/or survey tool. They all use various collection techniques, collect different forms of feedback, report differently (if, at all…) and provide different kinds of insights for the user.
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