Online survey and questionnaire tools are great for gathering insights from your customers. Especially when it comes to your online performance and overall customer satisfaction. Unlike in the past when creating a survey used to be quite a tedious process, these tools make the survey-building process quick and easy – enabling you to send out surveys within minutes. As you can imagine, these types of tools caught on quickly, which means that we are now presented with the challenge of choosing the right software out of a sea that, at a glance, all seem to offer the same features. One tool in particular has become quite popular in recent years: Survicate.
TL;DR – Article summary
Survicate is a popular survey tool for collecting customer feedback across websites, apps and email, but it focuses more on data collection than in-depth analysis. For businesses looking to gain deeper insights, several alternatives offer different strengths. Tools like Mopinion support advanced analysis and actioning, while SurveyMonkey and Alchemer suit more traditional surveys, and Typeform or SurveySparrow provide more engaging formats. Platforms such as Qualtrics and AskNicely offer broader customer experience solutions, while WebEngage leans more towards engagement with some feedback features. The right choice depends on whether your priority is collecting feedback, analysing it or acting on it effectively.
What is Survicate?
Survicate is an all-in-one customer insight platform that enables modern businesses to act in an agile, customer-focused way. This survey tool allows users to trigger targeted surveys across various locations of their website, web app and mobile app. Users can also send out email questionnaires to different customers.
Additionally, Survicate offers a library of predefined surveys that users can choose from. The tool also includes dashboarding capabilities, NPS analysis, as well as CSV and XLS export options.
However, keep in mind that Survicate does not provide much in the area of advanced analysis options as its strengths lie mainly in data collection. Additionally, pricing can vary depending on factors such as what kind of response volumes you want to receive and if you choose to make use of add-on services such as support.
So if you’re looking to collect deeper insights into the customer experience through more sophisticated analyses, you may want to look further than Survicate.
Let’s look at some alternatives and competitors of Survicate…
1. Mopinion Mopinion – Part of Netigate
Mopinion, part of Netigate, is an all-in-one feedback software that collects and analyses online customer feedback on both websites, mobile apps (via a mobile SDK) and in email campaigns.
Users can build, design and configure feedback forms however they wish, using Mopinion’s easy-to-use interface. Once your forms are built, you can target certain audiences with feedback forms and discover why they aren’t converting – using advanced triggers based on digital visitor behaviour.
This can be done with the same form in multiple different languages thanks to its translation feature. Upon collection, all of your feedback can be visualised in a customisable dashboard where you can carry out an advanced analysis.
Additionally, digital teams can share and take action on these feedback items in a timely manner with the help of smart alerts.
Website: www.mopinion.com
2. SurveyMonkey
You’re probably all familiar with this one. That’s because SurveyMonkey is used by millions of businesses all over the world. The tool itself offers around 15 different types of survey questions (including multiple choice, open comments and Likert scales) that you can add to your surveys. This tool is especially suited for longer, traditional surveys or one-off surveys.
3. Qualtrics
Qualtrics is an online customer survey tool that makes use of transactional and pulse surveys. It includes several great features such as display logic, email triggers and logic branching. Users also have access to specific role-based dashboards and are able to review results in what they call ‘trend vs target’ charts. Another nice feature is the closed-loop ticketing, which notifies users of customer interactions so that they can catch them on time. However, Qualtrics is quite focused on enterprise companies, looking for a complete customer experience suite. This means that if you are looking for a software to solely collect and analyse customer feedback, this solution might not be the best fit.
4. WebEngage
WebEngage is a customer data platform that supports some feedback collection, via Net Promoter Score (NPS) surveys, Customer Satisfaction Score (CSAT) surveys, etc. Similar to Survicate, WebEngage users can target specific visitors based on behaviour. You can also send out notifications on the website or within your mobile app to get your visitors’ attention. This can be a suitable solution, depending on what you are looking for. If you are on the hunt for more ways to optimise your website, like in-app personalisation or customer segmentation, this might be the tool for you. However, if you are looking to get started with a proper Voice of the Customer programme, a more specialised software could serve you better.
Website: www.webengage.com
5. GetFeedback
GetFeedback is a simple and easy-to-use survey tool that lets you build branded surveys using a drag-and-drop editor and various personalisation features. It also adapts to almost every platform that is used to distribute surveys. GetFeedback has, however, been acquired by SurveyMonkey, which means that more and more features are getting integrated into SurveyMonkey Enterprise. While GetFeedback Digital, their online feedback solution, still exists, GetFeedback Direct, which is designed for relational and transactional feedback through email and SMS surveys, will be closing down on December 31st, 2026
Check out this alternatives overview for GetFeedback
6. Qualaroo
Ah, yes, and then there’s Qualaroo. Qualaroo is yet another easy-to-use online survey software. These surveys usually appear at the bottom of your screen in a widget. Looking for short and sweet? With Qualaroo you can easily conduct polls among visitors and ask a couple of brief questions. The tool also offers a question library that can help you form the basis for your survey. However, Qualaroo’s strengths lie primarily in data collection rather than analysis.
Website: www.qualaroo.com
7. Alchemer
Much like SurveyMonkey, Alchemer is a survey tool that offers features for inviting respondents and customisation your survey. However, compared to SurveyMonkey, this tool is much more attractive when it comes to the look-and-feel of the survey itself. It also offers 100 different question types that can be customised to your liking.
Website: www.alchemer.com
8. Typeform
Typeform is an online form and survey tool known for its conversational, one-question-at-a-time format that aims to improve completion rates and user experience. It includes features such as logic jumps, answer piping and custom design options, allowing users to personalise questions and create more engaging flows. Users can also integrate Typeform with tools like CRMs and marketing platforms, and view responses through built-in reporting or export them for further analysis. Another useful capability is its embedding and sharing options, which make it easy to collect feedback across websites, email and social channels.
Website: www.typeform.com
9. SurveySparrow
SurveySparrow is an online survey and feedback tool that focuses on creating more engaging, conversational survey experiences. It offers features such as chat-like surveys, NPS and 360° feedback surveys, as well as conditional logic and question piping to personalise the survey flow. Users can also automate recurring surveys and distribute them across multiple channels, including email, web and mobile, making it easier to capture feedback at different touchpoints. However, while SurveySparrow offers more feedback-focused capabilities than simple form builders, it still leans heavily towards survey creation and distribution, rather than analysis.
Website: www.surveysparrow.com
10. AskNicely
AskNicely is a customer feedback and experience management tool that focuses heavily on Net Promoter Score (NPS) surveys and real-time feedback collection. It enables businesses to capture feedback at key moments in the customer journey through automated surveys, while also tracking metrics such as NPS, CSAT and CES. The platform includes features like real-time dashboards, workflow automation and CRM integrations, allowing teams to monitor feedback and take action quickly across the organisation.
Website: www.asknicely.com
And the winner is…
Take your pick! All of the survey tools listed above have their own advantages and disadvantages so it’s important that you have your priorities set out before selecting one. Some are stronger in gathering feedback, others have the power to collect distinctive kinds of feedback and then of course, there are tools such as Mopinion that really pride themselves in their analysis and reporting capabilities.
My advice? Carefully research each one, test them out with free trials (if offered) and really get to know them and what they can offer.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
