Online survey and questionnaire tools are great for gathering insights from your customers – especially as it pertains to your online performance and overall customer satisfaction. Unlike in the past when creating a survey used to be quite a tedious process, online survey tools make the survey-building process quick and easy – enabling you to send out surveys within minutes. And as you can imagine, these types of tools caught on quickly. And now we are presented with the challenge of choosing the right online survey tool out of a sea of tools that – at a glance – all seem to offer the same features. One tool in particular, however, which has become quite popular in recent years in Survicate.
Survicate is an all-in-one customer insight platform that enables modern businesses to act in an agile, customer-focused way. This survey tool allows users to trigger targeted surveys across various locations of their website, web app, and mobile app. Users can also send out email questionnaires to different customers. Survicate offers a library of predefined surveys that user can choose from when creating their surveys. The tool also includes dashboarding capabilities, NPS analysis, and CSV and XLS export options.
However, keep in mind, Survicate does not provide much in the area of advanced analysis options as its strengths lie mainly in data collection. Additionally, pricing can vary depending on factors such as what kind of response volumes you want to receive and if you choose to make use of add-on services such as support.
So if you’re looking to collect deeper insights into the customer experience through more sophisticated analyses, you may want to look further than Survicate.
Let’s look at some alternatives and competitors of Survicate…
Mopinion is an all-in-one feedback analytics software that collects and analyses online customer feedback on both website and mobile (via a mobile SDK). Users can build, design and configure feedback forms however they wish, using Mopinion’s easy-to-use interface. Once your forms are built, you can target certain audiences with feedback forms and discover why they aren’t converting – using advanced triggers based on digital visitor behaviour. Upon collection, all of your feedback can be visualised in a customisable dashboard where you can carry out an advanced analysis. Additionally, digital teams can share and take action on these feedback items in a timely manner with the help of smart alerts.
You’re probably all familiar with this one. That’s because SurveyMonkey is used by millions of businesses all over the world. The tool itself offers around 15 different types of survey questions (including multiple choice, open comments and Likert scales) that you can add to your one-off surveys. While the tool is perfect for these types of surveys, this also means that it’s less suitable for measuring overall satisfaction or re-surveying customers again after a certain period of time. Your call…
Qualtrics is an online customer survey tool that makes use of transactional and pulse surveys. It includes several great features such as display logic, email triggers and logic branching. Users also have access to specific role-based dashboards and are able to review results in what they call ‘trend vs target’ charts. Another great feature is the closed loop ticketing feature that notifies users of customer interactions so that they can catch them on time. This tool is a bit limited with its customisation options, such as editing end of survey messages.
WebEngage is a great feedback collection tool with a feedback form and own survey builder. Similar to Survicate, WebEngage users can target specific visitors based on behaviour. You can also send out notifications on the website or within your mobile app to get your visitors’ attention. While this is a very cost-effective solution, I will emphasize that it’s intended mainly for collection purposes, meaning it doesn’t offer you much in terms of deep analysis of the feedback.
GetFeedback is a simple and easy-to-use survey tool that lets you build branded surveys using a drag-and-drop editor and various personalisation features. It also adapts to almost every platform that is used to distribute surveys. Do you use SalesForce? Integrate it with GetFeedback and review survey results right in your SalesForce dashboard. This tool does have its limits in terms of flexibility, e.g. question types, data presentation and customisation.
Ah yes, and then there’s Qualaroo. Qualaroo is yet another easy-to-use online survey software. These surveys usually appear at the bottom of your screen in a widget. Looking for short and sweet? With Qualaroo you can easily conduct polls among visitors and ask a couple of brief questions. The tool also offers a question library that can help you form the basis for your survey. However, Qualaroo’s strengths lie primarily in data collection rather than analysis. In other words, its reporting functionalities are somewhat limited.
Much like SurveyMonkey, SurveyGizmo is a survey tool that offers tools for inviting respondents and customisation your survey. However, compared to SurveyMonkey, this tool is much more attractive when it comes to the look-and-feel of the survey itself. It also offers 100 different question types that can be customised to your liking. However, learning how to use this tool does take some time and customisation (in terms of design) options are quite limited.
Typeform is an online survey tool that has – like others – a user-friendly interface. Respondents will experience the process of filling in a survey as quite an easy one.Typeform offers a free version of its tool, called the CORE plan, which includes unlimited questions & answers, data export options, custom-designed them, readily made templates and basic reporting features. It is however, very difficult to customise to match to your own brand and not much other than what is listed above is offered in the free version.
KwikSurveys, if you didn’t know already, is a free (but ad supported) that offers around 30 survey templates. Despite the lack of customisation options offered with these survey templates, they are anything but difficult to install on your website. The kinds of questions you can ask in a survey are very restricted (particularly as there is no open answer choice). The dashboard, be that as it may, is pretty easy to explore and results can be exported as various file types.
AskNicely is an online survey software that gathers feedback day by day utilizing one-off surveys. Use CRM at your office? Then you’re in luck. This software can be integrated with your own Customer Relationship Management (CRM) so that you can set up regular samplings or fast surveys and react immediately from your CRM. This tool, however focuses mainly on Net Promoter Score (NPS).
And the winner is…
Take your pick! All of the survey tools listed above have their own advantages and disadvantages so it’s important that you have your priorities set out before selecting one. Some are stronger in gathering feedback, others have the power to collect distinctive kinds of feedback and then of course, there are tools such as Mopinion that really pride themselves in their analysis and reporting capabilities.
My advice? Carefully research each one, test them out with free trials (if offered) and really get to know them and what they can offer.
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Want to learn more about Mopinion’s feedback reporting and analysis platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.