Top 20 Best Email Marketing Tools: An Overview


There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.


Seeing as how Mopinion provides a email feedback solution for boosting email marketing campaigns, we thought it was only fitting to provide you with the tools you need to get started with your own email campaigns. In this article, we shed light on which email marketing tools have really proven themselves in the market as well as where they stand in terms of pricing.

Why use Email Marketing Tools?

From a business perspective, emails are widely used as a cost-effective as well as efficient way of acquiring new customers, boosting sales, building up your brand awareness and fostering a sense of trust among your customers. Email marketing has also shown a better ROI compared to other marketing channels. According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%.

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Email Marketing

Some other benefits of Email Marketing tools include:

  • Easy to test and optimise for better results
  • Personalise emails to targeted audiences using segmentation
  • Track engagement and conversions within an email
  • Automated emails free up the time of your employees

Here is our overview of the top 20 Best Email Marketing tools:


1. Mailchimp

Mopinion: Top 20 Best Email Marketing Tools: An Overview - MailChimp
Mailchimp is a very well-known email marketing tool that integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This inbound marketing tool allows you to easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Along with reports to show you how well you’re connecting with your audience and how much money you’re bringing in, Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enables you to check in from anywhere.

Pricing: Ranges from Free to Growing ($10/month) to Pro ($199/month)

Website: www.mailchimp.com

2. List Builder

Mopinion: Top 20 Best Email Marketing Tools: An Overview - ListBuilder
Another tool built by AppSumo, List Builder is an email marketing tool that helps you build up your mailing lists. It captures (engaged) visitors right before they are about to leave with pops that are triggered by clicks and timers. It is a very easy tool to use as it has a drag-and-drop functionality and features that can be customised to your brand.

Pricing: There are various different packages: Free – Professional ($24/month) – Small Business ($59/month) – Ecommerce ($199/month) – Team (Contact Sumo).

Website: www.sumo.com

3. SendGrid

Mopinion: Top 20 Best Email Marketing Tools: An Overview - SendGrid
A cloud-based email platform, SendGrid is a tool built to serve developers. It is known as the world’s largest Email Infrastructure as a Service provider. Users can quickly send out emails such as shipping notifications, email newsletters, sign-up confirmations, etc. Businesses can also track email opens unsubscribes, bounces and spam reports without the use of code. This email marketing tool also provides templates, scheduling and A/B testing. Email analytics can be viewed in real-time.

Pricing: Ranges from free to $79.95/month. There is also a premier package.

Website: www.sendgrid.com

4. AWeber

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Aweber
AWeber is another popular email marketing tool with a number of great features. Using a drag and drop editor, users can easily create automated emails and make use of their high-quality autoresponder capabilities. Users can also create subscription forms and place them on the website, blog or Facebook page. Within this tool, you can pull up charts showing how many contacts opened emails or clicked on links within your message.

Pricing: Ranges from $19/month to $149/month, plus an enterprise package.

Website: www.aweber.com

5. Customer.io

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Customerio
Customer.io is an email marketing tool that can be used by various different roles within your business including marketers, product managers and of course, growth hackers. Users can send targeted emails to your visitors on your website or to mobile app users depending on their activity. You are notified when they have read your email and/or if they click on one of the links. It also includes A/B Testing capabilities.

Pricing: Customer.io has a wide range of pricing. From $250/month (small business) to $2500 (broadcast).

Website: www.customer.io

6. Vero

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Vero
With Vero, users can track and store customer data and events in real-time. Using this information, you can create segments without having to do any coding and send out automated emails. For example, users who have just abandoned the shopping cart can be targeted with an email just hours or days later. In terms of deployment, Vero can be integrated with an email delivery provider, such as Sendgrid.

Pricing: Starter package ($99/month), Growth ($299/month), Pro ($549/month), Scale ($749/month) and Enterprise ($1049/month).

Website: www.getvero.com

7. CampaignMonitor

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Campaign Monitor
A very popular email marketing solution, Campaign Monitor provide its users with an easy-to-use drag and drop email builder as well as a drag-and-drop segmenting tool (to create different campaigns with different contacts). Using their email template, users can customise emails to fit their brand. This email marketing tool also offers A/B testing to optimise test subject lines, sender details and email designs.

Pricing: Ranges from €9/month to €149/month, depending on the package you choose.

Website: www.campaignmonitor.com

8. Constant Contact

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Constant Contact
Constant Contact is a fairly experienced email marketing tool, with nearly 20 years experience in the industry. Customers can take advantage of professional (and mobile optimised) email templates, various customisation options, easy set up and engagement-driving action blocks. This software also includes list building tools, automated welcome emails, contact list segmentation, and email tracking.

Pricing: There are two packages to choose from Email ($20/month) and Email Plus ($45/month).

Website: www.constantcontact.com

9. Drip

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Drip
Drip is a great tool for eCommerce businesses, bloggers and digital marketers (beginner or seasoned veteran). In addition to integrations with WordPress and WooCommerce, which make it easier for users to add sign up forms and capture leads, Drip has a lot of unique features that make it competitive. These fun features include list groups, smart email segmentation, and even some tools to help users to reach out to certain audiences. On top of that it is also a marketing automation tool, which means it goes beyond email blasts.

Pricing: Ranges from free (starter package) to $83/month. They also offer an Enterprise package (pricing available upon request).

Website: www.drip.com

10. Convert Kit

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Convertkit
ConvertKit is a very easy-to-use email marketing tool, “built by creators, for creators”. This somewhat newer tool helps marketers, bloggers, writers take their email lists and grow their business through forms, trackable data and automations. It also has very digestible reporting for subscriber acquisition, an extensive knowledge base and email support.

Pricing: Ranges from $29/month (0-1k subscribers) to $79/month (3-5k subscribers) as well as an additional package with pricing that is calculated based on the number of subscribers.

Website: www.convertkit.com

11. GetResponse

Mopinion: Top 20 Best Email Marketing Tools: An Overview - GetResponse
GetResponse is an email marketing tool that helps businesses both maintain their contacts as well as coordinate professional marketing campaigns. It offers a very easy-to-manage database, users can create individual campaigns and manage multiple emailing lists within the software. GetResponse can also be used to build landing pages and surveys and publish newsletters on social media accounts such as Twitter and Facebook.

Pricing: Ranges from $15/month to $165/month. They also offer an enterprise package with pricing starting from $1,199/month.

Website: www.getresponse.com

12. ActiveCampaign

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Active Campaign
ActiveCampaign is an all-in-one software solution which includes email marketing tools combined with CRM and Sales. This software offers an easy-to-use email template editor so you can get campaigns up and running in no time – this includes templates for mobile. It also allows user to segment their contact list based on a variety of different factors including actions, behaviour, location and more. What’s also great about ActiveCampaign is that it integrates nicely with WordPress.

Pricing: Ranges from $17/month (Lite) to $229/month (Enterprise).

Website: www.activecampaign.com

13. Litmus

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Litmus
Litmus is an email marketing tool that is primarily focused on testing and tracking your emails. This software offers a web-based drag-and-drop editor so marketers can easily build their own emails. They also have a large selection of customisable templates to choose from. Once emails have been built, previewed (in mobile/desktop) and sent out to your contact list(s), you can make use of their detailed engagement summary reports (including open rate, deletions, how long email was open, geolocation and more).

Pricing: Ranges from $79/month to $399/month. They also offer custom packages (pricing upon request).

Website: www.litmus.com

14. Reach Mail

Mopinion: Top 20 Best Email Marketing Tools: An Overview - ReachMail
Reach Mail is great for business just starting out with email marketing. It offers a free package that enables users to create, schedule and send emails, as a well as a paid version that provides users with more customisation options. The free version is quite unique in the email marketing world as normally these types of tools are only free for a certain period. Reach Mail also includes a nice testing feature which enables users to test their email campaigns on a percentage of their subscriber list.

Pricing: If you choose to upgrade from the free version, pricing ranges from $10/month to $70/month.

Website: www.reachmail.net

15. Active Trail

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Active Trail
Active Trail is an automated communications platform that focuses on SMS and email marketing campaigns. It has a user-friendly newsletter and email editor with a drag-and-drop interface as well as an advanced image editor. Additionally, Active Trail includes predictive delivery which helps users predict the optimal time to send emails to their recipients. It also includes ready-to-use sign up and lead forms, A/B testing and Personalisation tools.

Pricing: Ranges from $7/month to $55/month.

Website: www.activetrail.com

16. ToutApp

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Toutapp
ToutApp is a great email marketing tool specifically for sales teams. It enables users to create emails fast and follow up on email marketing promotions (via a unique email and marketing tracking feature). Users can view opens, clicks on attachments (e.g. PDFs) and website links and when they’ve responded to an email all in one dashboard. ToutApp also functions as a lead nurturing tool as it allows sales teams to send content to the right people at the right time.

Pricing: Upon request.

Website: www1.toutapp.com

17. Vertical Response

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Vertical Response
Vertical Response is great email marketing tool for creating professional newsletters as it offers tons (over 700) of designs for email newsletter templates. It also has a lot to offer in terms of editing and integrations (e.g. various CRM software, survey software and more). Additionally, users can create landing pages, conduct A/B testing (e.g. subject line performance), test emails using the Vertical Response test kit and much more.

Pricing: Ranges from free to $196/month (Pro+ package) depending on your email list size.

Website: www.verticalresponse.com

18. Mailjet

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Mailjet
Mailjet is an all-in-one email marketing solution used for sending, tracking and delivering marketing and transactional emails. Some highlight features include its intuitive email editor (e.g. drag-and-drop and ready-to-use newsletter templates), personalisation, smart market segmentation, contact management, as well as a free plug-and-play email API.

Pricing: Ranges from free to $12.92/month. There is also an enterprise package available (pricing upon request).

Website: www.mailjet.com

19. CakeMail

Mopinion: Top 20 Best Email Marketing Tools: An Overview - CakeMail
CakeMail is an email marketing tool intended for small businesses that makes sending out emails very easy. All users to have to do is title their new campaign, set up list of recipients, give their email a design and select a time to send it out. There is also an advanced editing section which is great for users who are more experienced with HTML. CakeMail can be integrated with Google Analytics so users have access to detailed reports on insights such as open rates, unsubscribe rates, click and bounce.

Pricing: Ranges from $8/month to $119/month depending on the number of contacts you have.

Website: www.cakemail.com

20. Emma

Mopinion: Top 20 Best Email Marketing Tools: An Overview - Emma Mail
Emma has tons of email templates to choose from, as well as drag-and-drop editor for custom designs. This is their main value proposition (superior design qualities). You can integrate this software with lots of other programs such as Google Analytics, Aviary and several social media sites. Reporting features are very easy to use and give a good overview of results.

Pricing: Ranges from $89 (Pro) to $729 (Enterprise).

Website: www.myemma.com

While we’re on the subject of email marketing…

Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.

Mopinion offers a great solution for email feedback to boost your campaigns. Read more about it here.

Know of any other top-notch email marketing tools? Let us know below!

Happy Email Marketing!!

START YOUR FREE TRIAL TODAY!


Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.