Building a mobile app is only half the battle…once that’s been accomplished, it’s time to optimise your app and consistently monitor how users interact with it. With billions of smartphone users worldwide and millions of apps competing for attention, competition is fierce. To stay relevant, mobile app businesses must deliver strong app experiences and continuously improve them based on real usage data.
But how do teams know whether they’re on the right track?
Our answer: mobile app analytics tools.
TL;DR – Article Summary
Mobile app analytics tools help teams understand user behaviour, track app performance and optimise mobile experiences. This article compares 15 widely used mobile app analytics tools in 2026, covering areas such as ASO, user engagement, performance monitoring, attribution and optimisation, helping teams choose the right analytics platform for their goals.
In this article, we outline the top 15 mobile app analytics tools for 2026, including pricing information, to help you find the solution that best fits your mobile analytics needs.
What are mobile app analytics tools?
Mobile app analytics tools analyse how users interact with a mobile application. They help teams understand user behaviour, track performance metrics and identify opportunities to optimise the app experience and reach business goals.
Finding the right mobile app analytics tool can be challenging, as platforms vary widely in focus, pricing and complexity. That’s why we’ve gathered 15 well-established and widely used mobile analytics tools to help you make an informed decision.
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Note: the tools listed below are in no particular order.
Best Mobile App Analytics tools
App Radar
So what’s App Radar all about? Well surely it’s about making your life easier, since it offers several tutorials to help you optimise your ASO from the ground up. The mobile analytics app comes with keyword tracking and research functionality, helping you build a solid ASO strategy. It supports Android, iOS, Windows Phones and provides you with key metrics tracking, localisation, keyword rank tracking, keyword research tools and more.
Pricing: Essentials: €58/month, Growth: €141/month, Scale: €250/month.
Website: https://appradar.com/
Localytics
Part of Upland Software, Localytics is a cloud-based analytics and marketing platform. This mobile analytics tool targets every customer from media, retail, travel, business and lifestyle. The retention feature is particularly interesting for users. This feature generates an analysis that pinpoints reasons for business problems, such as drop-offs, low conversion rates and reduced client retention. The platform also provides personalised (in-app) messaging, customised notifications and recommendations.
Pricing: Priced according to data volume
Website: www.localytics.com
Google Analytics
Google Analytics is a free tool that works great for in-app analytics. It also has a premium version designed specifically for enterprises and provides more detailed information. It is available in iOS, Android and many other platforms. It doesn’t matter the size of your market, how many mobile apps downloads and traffic you generate, this free tool can help you track performance seamlessly.
Pricing: Free
Website: www.marketingplatform.google.com
Apple Analytics
Apple App Analytics is a free mobile analytics tool for…you guessed it: iOS. Apple Analytics tracks app store impressions, user engagement, as well as provides user segmentation tools. Their sales and trends section gives you insight into which of your apps or in-app subscriptions are the most popular. Using this data, you can make the necessary adjustments in your app to attract your new users as well as retain existing ones.
Pricing: Free
Website: www.developer.apple.com
Mixpanel
Mixpanel is one of the more popular mobile analytics tools among mobile professionals – especially when it comes to crunching a range of data points and understanding the overall user journey on multiple channels. There is no code required to track app metrics, meaning it’s super handy for novice users or the technically-challenged. Mixpanel has two different plans called engagement plan and people plan. Both plans have free, monthly, annual and enterprise choices for customers according to the count of data points.
Pricing: Free (Starter with limited access)/ $779 (Growth) per year/ Custom (Enterprise)
Website: www.mixpanel.com
Firebase
Firebase is a mobile platform (backed by Google) that is used for developing apps that will help grow your user base on iOS and Android. From analytics, databases, messaging and crash reporting, you can analyse everything in one central location. Firebase is also integrated with other Google products such as Google Ads and AdMob.
Pricing: Free (Spark plan) / $25 (Flame Plan) per month / Customised (Blaze Plan)
Website: www.firebase.google.com
Splunk – Part of Cisco
Splunk (now part of Cisco), formerly AppDynamics, has a product called Application Performance Management that can perform application mapping, dynamic baselining and code-level diagnostics. Some of the most popular features include auditing, cloud migration and monitoring, activity tracking, DevOps adoption and more.
Pricing: Upon request
Website: www.splunk.com
Amplitude
Amplitude is a product and mobile app analytics platform that helps teams understand how users engage with their apps and digital products. It focuses on event-based analytics, allowing teams to track user actions, analyse funnels, measure retention, and identify drop-offs across the user journey. Amplitude is commonly used by product, growth, and mobile teams to make data-driven decisions and optimise app experiences based on behavioural insights.
Pricing: Free plan available; Plus ($49/mo), Growth and Enterprise plans available on request
Website: www.amplitude.com
UXCam
UXCam is a mobile app testing and analytics tool designed for app developers. With this tool, users can view recordings of user sessions, which can help them identify the causes behind an app crash or bugs thats are affecting the user experience. This software can also help out with the user onboarding process via the User Analysis tool.
Pricing: Free plan for 1 app with 2500 monthly sessions / Premium plan (up to 1 million monthly sessions) / Enterprise (customised monthly sessions)
Website: www.uxcam.com
Data.ai
Data.ai is a trusted mobile insights and analytics platform which is great for getting the big picture of the market and how app performance shifts. With this solution, users can analyse competitor data, track daily rankings of their app, top keywords and other important KPIs. Data.ai offers four main products: Intelligence, Total Revenue, Ascend and Connect Plus.
Pricing: Free / Custom plan upon request
Website: www.data.ai
Smartlook
Smartlook is a mobile analytics tool that offers recordings to identify the customers, funnels to discover why visitors don’t take the next step and a customisable dashboard to easily analyse the data. You can easily integrate this tool on several well known platforms like Slack or iOS.
Pricing: Basic (Free), Pro Plan ($55), Enterprise plan (to be requested)
Website: www.smartlook.com
AppsFlyer
AppsFlyer is a marketing analytics and mobile attribution platform catered to mobile app marketers. It includes features such as user acquisition attribution, people-based attribution deep linking, smart banners and of course, performance metrics. It works with various platforms such as iOS, Android, Windows, Unity, Amazon and TvOS.
Pricing: Zero (free for life), Growth ( $0.07 per conversion), Enterprise (custom pricing)
Website: www.appsflyer.com
Count.ly
Count.ly is an open source analytics solution that is primarily designed for Mobile Analytics, Mobile Marketing and Mobile Performance Management. It is an enterprise-grade solution that comes with a customisable SLA and premium plugins. Users can configure the dashboard, collecting and displaying only the data type you want – all in real-time. You can use the free version for up to 10,000 sessions per month.
Pricing: Flex Free, Flex ($40 per month); Custom enterprise plans available
Website: www.count.ly
Buildfire
Buildfire itself is actually an app building software, however it has a great feature called Buildfire Recon that provides powerful app analytics for users. Recon tracks downloads, measures plugin usage, tracks how many users register, measures number of returning customers and more. The software also offers user segmentation that segments users by permissions, activity and behaviour.
Pricing: $165 per month (standard) / $315 (growth) / $440 (scale), professional services: to be requested
Website: www.buildfire.com
CleverTap (formerly Leanplum)
CleverTap is a mobile analytics and engagement platform that helps organisations analyse user behaviour, measure retention, and optimise mobile app experiences. Formerly known as Leanplum, the platform provides insights into funnels, user drop-offs, churn, and lifecycle performance, while also supporting experimentation and personalised engagement across mobile apps. CleverTap is commonly used by product, growth, and mobile teams to understand how users interact with apps and to improve long-term retention.
Pricing: Essentials plan ($75 per month), Custom enterprise plans
Website: www.clevertap.com
Which mobile app analytics tool will you choose?
Choosing the right mobile app analytics tool depends on your app’s maturity, technical requirements and business goals. With the right analytics platform in place, teams gain deeper insights into user behaviour and performance and can continuously improve the mobile experience.
If you’re looking to combine mobile app analytics with in-depth voice of customer feedback insights, it may also be worth considering Mopinion. Mopinion is the #1 feedback software for websites, apps and email and is now part of Netigate, an European experience management platform focused on customer, employee and market insights. Together, Mopinion and Netigate enable organisations to connect behavioural analytics with direct user feedback across mobile and digital channels. This makes it easier for teams to understand not only what users are doing in their apps, but also the underlying reasons behind user behaviour and experience friction.
Doing research for your Martech stack?
Be sure to check out some of our other marketing technology tool roundups, such as the best customer feedback tools, customer journey mapping tools, usability testing tools and more.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
