Mopinion: Mopinion’s 2020 User Experience (UX) Insights Software Landscape - Cover

Mopinion’s 2020 User Experience (UX) Insights Software Landscape

Introducing Mopinion’s 2020 edition of the User Experience (UX) Insights software landscape. For this landscape, we’ve gathered over 30+ UX Insights software from 3 key categories in this space.

From user feedback and user testing to usability testing, this landscape is designed to guide organisations seeking meaningful UX insights. We are certain that there is a software for every organisation in the mix!

With that in mind, let’s take a look at the 2020 User Experience (UX) Insights Software Landscape:

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Key Software Categories of UX Insights

Unsure of a certain category listed in the User Experience (UX) Insights landscape? Read below for an explanation.

User Feedback Software

User feedback software is an ideal and widely used solution among many UX designers for identifying gaps in the UX. This type of software enables you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. In particular, many of these solutions offer brief surveys for capturing feedback from users – in real-time – on the website or mobile app. This is typically done using either a feedback button or triggering feedback surveys based on certain events (cart abandonment, exit intent, lingering on page, etc.).

Key software in this category include: Mopinion, Uservoice and Survicate.

User Testing Software

You might think you’re going to deliver a great UX, but honestly, how will you know unless it’s been properly tested? It’s during the testing stage that you’ll discover why your visitors aren’t converting. Testing your UX in the initial stages will also give you insights into which tweaks you’ll need to make to enhance your UX. And that’s where user testing software comes in. This type of software leverages remote testing and panel testing techniques, helping you and your team validate the demand for a product in the first place. Typically these types of tools have vetted and curated a community of testers, saving you a lot of time and energy otherwise spent on seeking candidates for testing.

Key software in this category include: UserTesting, Loop11 and UsabilityHub.

Free White Paper: A Digital Feedback-Fueled Approach to Personalisation

A guide to Personalising the Digital Customer Experience (CX) with Online Feedback.

Usability Testing Software

Usability Testingnot to be confused with User Testing – is essentially testing if end-users can do what they need to do on an existing prototype. In other words, it’s all about getting real people to interact with your website or mobile app and observing their experiences – whether that is through heatmapping, session recording, A/B testing, etc. These tools are usually integrated into your website, giving you live insights into how the users are navigating their way through online funnels and/or within your mobile app.

Key software in this category include: CrazyEgg, Inspectlet and Optimizely.

Selecting the right UX Insights Software

Depending on what you would like to achieve, there are a lot of great UX Insights software out there to choose from. There are also a lot of things to keep in mind when choosing your tool(s), including your UX objectives (i.e. your testing phase) and the size of your company (are you an enterprise or SMB).

We hope this landscape will provide you with some inspiration when selecting a UX Insights software solution!

Ready to see Mopinion in action?

Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.