Survey Templates

Email survey

Collect feedback through email and learn more about your customers’ opinions, satisfaction and experiences.

See this live preview of a Email Survey
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NPS score

What is an email survey?

An email survey is a survey sent to customers or users by email. It can be used to collect feedback after a purchase, support interaction, event, campaign or customer journey. Email surveys are useful because they allow you to reach customers directly and ask for feedback at the right moment.

What should I ask in an email survey?

Your questions should match the reason for sending the survey. You might ask, “How satisfied were you with your experience?” or “How useful was the information in this email?” Keep the survey short and include an open question if you want more detailed feedback.

NPS Logic

How market leaders use email survey

HomeQGo Feedback

If someone’s customer status changes, that person will automatically receive an email with an embedded NPS survey. The response rate of this survey is high. In fact about 18% of the recipients actually respond. By automating and integrating feedback, you can be sure that the right people are asked the right questions.

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Lars Harmsen

Head of User Experience

See what other types of forms can do for your business

A star rating element, with a range of 1 to 5 stars. A 4 star rating is shown.

Customer Satisfaction

Customer Satisfaction is considered one of the top scoring methods among businesses for measuring loyalty to your brand.

A stylized rendition of a radiobutton element where the second element has been selected.

Customer Effort Score

The Goal Completion Rate measures whether your visitor has completed a specific goal and the Customer Effort Score measures how much effort it took to achieve this goal.

NPS score element with a range of 1 to 10, a score of 7 has been selected.

Net Promoter Score

NPS provides a benchmark that is indicative of customer success. It tells you how likely your customers are to recommend your business.

A stylized display of a chat interface, where avatars are matched with their speechbubbles.

Conversational

Conversational feedback forms are intuitive and engaging surveys that to respondents feel like chat conversations.

See what email survey can do for your business