Customer feedback tools help businesses understand what customers experience, where they encounter friction and what they need from your product, service or digital channels.
With the right customer feedback or customer feedback survey software, teams can collect direct input, analyse recurring issues and make improvements based on what customers are actually saying.
In this article, we’ll compare the 29 best customer feedback tools in 2026, grouped into six categories, to help you choose the right solution for your goals, channels and feedback strategy.
TL;DR – Article summary
- This article compares the 29 best customer feedback tools in 2026, grouped into six categories: Voice of the Customer tools, online survey tools, online review tools, user testing tools, visual feedback tools and community feedback tools.
- It is designed to help organisations choose the right customer feedback tool or customer feedback survey software based on their goals, channels, feedback volume and level of analysis required.
As a result, organisations increasingly rely on customer feedback tools and customer feedback survey software to understand how customers experience their journeys and where improvements are needed.
Choosing the right tool, however, can still be challenging. Customer feedback tools vary widely in purpose. Some focus on collecting in-the-moment digital feedback, while others are built for long-form surveys, online reviews, usability testing, visual feedback or community-based suggestions. They also differ in how they collect feedback, analyse responses, report insights and support teams in taking action.
To make the choice easier, we’ve grouped the best customer feedback tools into six categories:
- Voice of the Customer (VoC) Tools
- Online Survey Tools
- Online Review Tools
- User Testing Tools
- Visual Feedback Tools
- Community Feedback Tools
Together with your business goals, these categories should help you decide which type of customer feedback software is the best fit for your organisation.
But first, let’s address what customer feedback actually is.
What is customer feedback?
Customer feedback is information collected directly from customers about their experience with a product, service, brand or digital channel. It can reveal what customers like, what frustrates them, what they expect and where they need more support.
These insights are used by teams such as marketing, customer experience, UX, product, customer success and web analytics to improve the overall customer journey.
What is a customer feedback tool?
A customer feedback tool is a software solution that helps organisations collect, analyse and act on feedback from customers. This is often done through surveys, feedback forms, feedback buttons, website feedback widgets, in-app surveys, email surveys or review requests.
Many customer feedback tools also function as customer feedback survey software. This means teams can collect both structured feedback, such as NPS, CSAT and CES scores, and unstructured feedback, such as open comments and suggestions.
The best tool for your business depends on your goals, channels and how you plan to use the insights. For example, a digital team may need a tool for collecting real-time feedback across websites, apps and email campaigns, while a CX team may need a broader platform for running survey programmes, analysing feedback at scale and reporting insights across the organisation.
How do you get customer feedback?
There are different ways of obtaining customer feedback. As we mentioned, today it is usually done via a digital channel. Common sources for collecting feedback are:
- Within email campaigns
- Pop-up forms on websites
- Feedback widgets
- Social media
Ideally, organisations will leverage customer feedback by way of three phases:
- 1. Collecting
- 2. Analysing
- 3. Closing the loop
Managing feedback in this way makes it easier for you to bring it “full circle” and optimise the online experience. Learn more in our in-depth post about Customer Feedback Management.
The 29 best customer feedback tools of 2025
Without further ado: Here’s our list of the top 29 feedback tools on the market in 2025, grouped by their different categories.
Voice of the Customer (VoC) tools
Voice of the Customer (VoC) tools are a top priority among online companies, as these have become a critical element in customer experience initiatives.
These customer feedback tools make it easy for visitors to communicate about their customer experience directly, without interrupting the online journey. They are also great for collecting ‘in-the-moment’ feedback. Ready to get your voice of the customer program started? Try one of these tools.
1. Mopinion – Part of Netigate
Mopinion is an European all-in-one user feedback platform for digital channels, including websites, mobile apps and email campaigns. It enables teams to build, design and configure feedback forms, target them to specific user groups and analyse incoming feedback in real time through customisable dashboards.
As of September 2025, Mopinion is now part of Netigate, an European experience management platform that helps organisations collect and analyse feedback across customer, employee and market research use cases. This strengthens Mopinion’s capabilities by combining advanced feedback collection with powerful, AI-driven insight analysis.
Standout features
- AI-powered feedback analysis, including sentiment analysis, summaries and filtering of open-text feedback
- Easy-to-use interface with highly customisable forms, allowing teams to design feedback that fits their brand
- Flexible feedback triggers, giving control over when and where feedback is collected, with a test mode to validate setups before going live
- Automated and customisable data charts and dashboards, making it easy to visualise and share insights across teams
- Single sign-on with Microsoft Azure, Google and Okta, supporting secure access for larger organisations
Mopinion offers multiple pricing packages depending on usage and requirements.
Interested? Start your free trial today or request a demo.
2. Netigate
Netigate is a European experience management platform that helps organisations collect, analyse and act on feedback across the customer journey. As a customer feedback survey software solution, it is well suited for teams that want to run structured feedback programmes across different departments, markets, brands or customer groups.
Netigate is particularly useful for organisations that want to move beyond collecting responses. Its dashboards, reporting and AI-powered analysis capabilities help teams uncover recurring themes, understand what influences customer satisfaction or frustration and prioritise the actions that will have the greatest impact.
Netigate can support use cases such as customer satisfaction surveys, NPS programmes, post-interaction surveys, relationship feedback, employee experience surveys and wider Voice of the Customer initiatives.
- Customer experience surveys
- NPS and satisfaction surveys
- Multi-channel survey distribution
- Dashboards and reporting
- AI-powered feedback analysis
- Support for large-scale feedback programmes
- Collaboration across teams and departments
- Tools for turning insights into action
- Connection to Mopinion’s digital feedback capabilities for websites, apps and email campaigns
Website: www.netigate.net
3. Feedier
Source: Feedier
Feedier (IXM) is an experience management solution that allows you to really listen to the Voice of the Customer. Collect direct and indirect feedback in real-time through gamified forms and analyse your data with an intuitive and visual dashboard. This includes features such as most used keywords analysis, correlation matrix, User Stories, NPS and many others.
Standout features
- Easy-to-use, intuitive dashboard
- Collects feedback and business data in one platform
- Gives actionable insights from business and feedback data
- Visual analytics that are easy to understand
Website: www.feedier.com
4. Feedbackify
Source: Feedbackify
If you are looking for something basic, Feedbackify might be worth looking into. By way of a drag-and-drop editor, Feedbackify allows users to easily create website feedback forms themselves. Installation is also very easy. All you have to do is copy and paste the code they provide you with into your website’s HTML, and it’s ready to go. While Feedbackify has limited options for analytics and how to display feedback forms, they do have a dashboard where you can view your feedback in real-time, as well as filter by category and sub-category.
Standout features
- Drag-and-drop designs
- Launches feedback forms with a simple link
- Specialised in website feedback
- For those who want something quick and easy to implement, but with limited options
Website: www.feedbackify.com
5. InMoment
Source: InMoment
InMoment is a cloud-based customer experience optimisation platform that offers multiple solutions. This includes Social Reviews and Advocacy and Employee Engagement solutions, as well as a Voice of the Customer (VoC) platform. The VoC platform allows for feedback collection, online reporting, real-time alerts, and occurrence management. It also offers unique features such as data exploration, an active listening studio, and action planning. The platform combines the survey data it collects with customer data from other sources such as CRM, socials and financials.
Standout features
- Active Listening Studio, which collects customer feedback via an AI-powered, conversational form
- XI Platform that manages and processes data for you
- Integrates with many other programs (i.e. Slack, Salesforce, etc.)
Website: www.inmoment.com
6. Qualtrics
Source: Qualtrics
Qualtrics is an American experience management platform that enables you to create, distribute and analyse digital surveys. The solution includes advanced question routing, allowing it to adapt to your specific feedback strategy. It also provides high-quality dashboarding and reporting tools for clear visual analytics and real-time segmentation.
Standout features
- Text and sentiment analytics
- AI-fueled insights
- Linguistic categorisation
- Emotion and intent detection
- Summarises data from all digital platforms
Website: www.qualtrics.com
7. Verint Voice of the Customer
Source: Verint
Verint Voice of the Customer software allows you to track customer experience analytics over time in an automated way. The Verint Experience Cloud offers various VoC features, including customer-initiated surveys, heat maps, text analytics, alerts and product reviews. This software is also useful for benchmarking and competitor data.
Standout features
- Customer-initiated, embedded surveys
- Customer experience visualisation heat map
- Alerts and product reviews
Website: www.verint.com
8. Wootric
Source: Wootric
Wootric is part of InMoment and is positioned as a microsurvey and NPS capability within the InMoment CX platform. Most of these surveys include metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES). This tool is installed quickly and easily, which makes the process of getting started pain-free. All feedback (once collected) is sent to your live dashboard for review. Wootric’s analytics platform is available to users but also as a stand-alone product to companies that want to enhance their VoC program with text and sentiment analytics.
Standout features
- Quick and easy to implement
Website: www.wootric.com
Online Survey Tools
Another way to collect customer feedback is through online survey tools. These tools are often used to create and distribute surveys via email, website links, embedded forms or feedback buttons.
Some online survey tools are designed for general research, while others focus more on customer experience, product feedback or user experience. In the past, online surveys were often associated with long questionnaires. Today, many customer feedback survey software solutions support shorter, more targeted surveys that are easier for respondents to complete.
This makes them useful for collecting structured feedback, measuring customer satisfaction and tracking metrics such as NPS, CSAT and CES.
9. HubSpot Customer Feedback
Source: HubSpot
HubSpot’s out-of-the-box feedback tools make it easy to capture qualitative and quantitative feedback so you can understand your customers better. With HubSpot, you can create and deliver surveys via email and on your website, and track all of your customer feedback on a single dashboard accessible to the whole team. Use a Net Promoter Score (NPS) survey to measure customer loyalty over time, send Customer Effort Score (CES) surveys to understand how easy it is for customers to get the support they need, or distribute customer satisfaction (CSAT) surveys to understand how satisfied customers are after different points in the customer journey.
Standout features
- Automated follow-up workflows
- Intuitive UI and feedback analytics
- Analytics available for both qualitative and quantitative data
Website: www.hubspot.com
10. Survicate
Source: Survicate
Survicate is a customer feedback tool that enables users to trigger targeted surveys at various locations on their website or send questionnaires via email. They also offer chat surveys and a library of predefined surveys that users can choose from. In terms of analysis, this customer feedback tool has dashboarding capabilities, CSV and XLS exporting options and NPS analysis.
Standout features
- Drag-and-drop to create surveys
- Options for automated feedback collection
- Allows you to capture insights from even partially completed surveys
Website: www.survicate.com
11. SurveyMonkey
Source: SurveyMonkey
American SurveyMonkey is probably one of the most well-known survey tools out there. It offers 15 different types of questions (such as multiple choice, Likert scales, and open comments), making it a flexible survey software. This customer feedback tool is especially suited for longer, traditional surveys or one-off surveys.
Standout features
- Has a “freemium” version, but more advanced tools need to be paid for
- Templates that let you build surveys quickly
Website: www.surveymonkey.com
12. ProProfs’ Survey Maker
Source: ProProfs
ProProfs is a versatile online survey tool used by marketers, trainers, and businesses. It offers a number of different products including the Survey Maker which is used to capture customer feedback. You can choose from 100+ templates and 1,000,000+ survey question types. The question bank consists of 20 categories of questions: Net Promoter Score question, rating scale, checkbox-type questions and scored questions being the prominent ones. ProProfs also comes with a basic free plan, enabling you to create unlimited surveys.
Standout features
- 100+ pre-made online survey templates
- A wide range of question types to choose from
- Reporting and analytics in real-time
Website: www.proprofs.com
13. Typeform
Source: Typeform
Typeform is an online survey software with a user-friendly interface that allows users to put surveys together themselves. As a respondent, the process of filling in a survey goes quite smoothly. The free version of Typeform includes features such as unlimited questions and answers, data export options, custom-designed themes, as well as ready-made templates and basic reporting features.
Standout features
- Option for video interaction within the forms
- Easy-to-create forms and surveys
- Offers a free version
Website: www.typeform.com
Online Review Tools
Online review tools differ from survey tools because they are mainly used to collect and display public customer reviews. They are often used by digital marketers and ecommerce teams to build trust, improve visibility and support purchasing decisions.
Reviews can influence how potential customers perceive your brand, especially when they appear on search engines, product pages or third-party review platforms. A key limitation, however, is that all feedback, positive or negative, is usually shared publicly.
14. TrustPilot
Source: TrustPilot
TrustPilot is a well-known online review tool used by many businesses to build trust with customers. Using this customer feedback tool, users can upload their mailing lists into the tool and send out an email inviting customers to review them. This can also be set up so that it’s sent out right after a customer has made a purchase. Reviews are fed to search engines (e.g. Google or Microsoft), which updates your Google Seller Rating – therefore improving visibility in both search engines and online ads.
In a protected environment, users can check the progress of their reviews, e.g. the number of reviews they’ve collected. You can also respond to assessments in this environment.
Standout features
- Let’s you display your TrustPilot rating on your website
- Advanced review analysis
- Personalised profile and review invitations
Website: www.trustpilot.com
15. KiyOh
Source: KiyOh
KiyOh is another online review tool that is somewhat smaller than Trustpilot. This is a favoruable tool, however, as it offers competitive prices and features that are similar to the more expensive alternatives such as TrustPilot. KiyOh focuses on ratings and reviews and includes a Review Alarm that notifies you of any new, incoming reviews – both good and bad. You can also respond to the reviews of your customers with KiyOh.
Standout features
- Review Alarm that notifies you of new reviews
- Personalised review invitations
- Showcase your rating with a widget
Website: www.kiyoh.com
16. Feefo
Source: Feefo
Feefo is a customer feedback tool that works almost the same as TrustPilot. It sends out emails, inviting customers to provide reviews. You can also choose to customise the display of these reviews on your website with the following options: rating percentage display, text display and star rating display.
Additionally, the dashboard provides integration tools such as an API and a Facebook app for social sharing. Feefo has also acquired former competitor Reevo to build a larger development team and combine the best from both solutions.
Standout features
- AI and human moderation protect from fake reviews
- Offers a sustainability and accreditation service
- Customised options
Website: www.feefo.com
17. Bazaarvoice
Source: Bazaarvoice
Bazaarvoice Ratings & Reviews is one of the products in the Bazaarvoice Suite that enables businesses to collect user-generated content (UGC) from their customers. This customer feedback tool collects and publishes ratings and reviews, as well as videos and photos of customer experiences. It also allows users to ask questions.
Standout features
- Mobile SDK
- Multi-product submission forms
- Analytics in the form of a word cloud to give you instant feedback and insights on messaging
Website: www.bazaarvoice.com
User Testing Tools
User testing tools focus on how people interact with your website, product or service. They help teams understand user experience, identify usability issues and improve the overall user experience.
These tools often include features such as heatmaps, session recordings, funnel analysis, usability tests and behaviour tracking. While they provide valuable insight into what users do, they may offer less support for collecting direct feedback, analysing open-text responses or managing follow-up actions across teams.
18. Hotjar
Source: Hotjar
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus, however, means that the customer feedback collection options are limited to only websites and basic analytics options. However, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and feedback polls with this software. Online surveys and polls can be triggered immediately after the page loads, after x amount of seconds, when the visitor wants to abandon the page or when they scroll halfway down the page.
Standout features
- Allows you to see frustration and confusion signals
- Console tracking can spot errors and bugs in real-time
Website: www.hotjar.com
19. Mouseflow
Source: Mouseflow
Mouseflow also uses heatmaps and session replay as well as visitor recordings on the website. Additionally, this user testing and customer feedback tool offers Form Analytics, which is a feature that enables users to see why visitors abandon forms online. Users can track specific funnels, as well as see how visitors’ behaviour varies depending on which traffic source they come from.
Standout features
- Session replay lets you see user frustrations
- Measures your friction score for you
Website: www.mouseflow.com
20. CrazyEgg
Source: CrazyEgg
CrazyEgg is another customer feedback tool that uses heatmaps to analyse visitor behaviour for website optimisation purposes. It tracks where your visitors are clicking, if they scroll to the end of a webpage and lets you know what they’re looking at. Implementation is very simple with this tool. It also offers various A/B testing features.
Standout features
- A/B testing
- Session recordings to discover user-friction
- Traffic analytics for campaigns and landing pages
Website: www.crazyegg.com
21. FullStory
Source: FullStory
FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting feature called ‘Omnisearch’. This allows you to search for any element on your website and see how visitors have interacted with it. This tool also has a feature called ‘rage clicks’, which enables users to see which elements visitors are clicking on multiple times.
Standout features
- Alerts for user frustrations like rage clicks, error clicks and thrashed cursors
- Validate issues in real-time with session replay
- Omnisearch, which allows you to search for website elements and see visitor interactions
Website: www.fullstory.com
Visual Feedback Tools
Visual feedback tools allow users to share screenshots, highlight specific page elements or leave comments directly on a website, design file or digital product. They are particularly useful for collecting design, usability and bug-related feedback.
For example, users can point to a broken button, highlight confusing text or record a screen to show exactly where an issue occurs. While visual feedback tools are helpful for specific design and development improvements, they often offer more limited support for broader customer experience analysis.
22. Usersnap
Source: Usersnap
Usersnap is a customer feedback tool used for collecting visual feedback. It is run via a JavaScript tag on your website. Users can take notes or add comments, and highlight certain elements with a circle. It can be integrated with various tools.
Standout features
- Users can send screenshots or screen recordings in your product
- Bug tracking widget for a visual report
- Multilingual custom translation
Website: www.usersnap.com
23. Userback
Userback enables you to collect real-time feedback with screenshots and instant notifications. Users can articulate which content needs to be altered by drawing and writing on your webpage. This tool can be integrated with various bug tracking tools and project management tools such as HipChat, Jira, Trello, WordPress and Campaign Monitor. There is a free version, but if you want to upgrade with more users and projects, pricing can range anywhere between $7 to $23 per seat, per month.
Standout features
- Visual bug tracking with session information
- A feature portal where you can collect feedback on your product from your users
- Session replay for a deeper understanding of user behaviour
Website: www.userback.io
24. Bugherd
Source: Bugherd
Bugherd is primarily an issue-tracking and project management tool for developers and designers. However, it also has an in-page feedback option, which allows customers to report bugs straight from the website. The visual task board makes it easy to manage, assign and prioritise tasks quickly. Bugherd can also be integrated with several apps like Zapier, Slack and Basecamp. The prices vary from $42 a month, depending on the package you select.
Standout features
- Integration with several apps like Zapier, Slack and Basecamp
- Users can give video feedback by recording their screen
- No coding or technical knowledge is needed to give feedback – they can simply point and click
Website: www.bugherd.com
25. Saber Feedback
Source: Saber
Saber Feedback is very similar to UserSnap in that users can highlight issues on your website. The major difference is that the notes you take in this customer feedback tool are based more on highlighted elements and not drawings or arrows. All notes created are saved as a screenshot, which can be sent to you by email. Great for bugs and UX issues!
Standout features
- Option to screenshot an issue
- Built-in translations for 13 countries
- 13 native integrations like Jira, Trello and Slack
Website: www.saberfeedback.com
26. Filestage
Source: Filestage
Filestage is a visual feedback tool that helps teams get their work reviewed and approved faster. It enables colleagues and clients to leave comments and visual feedback on text, image, design and video files in real-time. Filestage streamlines, organises and automates the proofing process for files while reducing errors and ensuring compliance guides are met. The tool can be tested for free and offers a free trial.
Standout features
- Control who has access to your files and what they can do with them
- Automates manual tasks like changing review statuses and moving files
Website: www.filestage.io
Community Feedback
Community feedback tools, also known as online forums or idea portals, collect feedback through a shared community space. Customers can submit suggestions, vote on ideas, comment on existing feedback, join discussions or report issues they encounter.
These tools are especially useful for product teams that want to collect feature requests, prioritise ideas and involve users in the product development process. Thanks to their transparency and collaborative nature, community feedback tools have become increasingly popular in recent years.
27. UserReport
Source: UserReport
UserReport is a visitor opinion platform that enables users to create customisable online surveys as well as provide feedback forums for their website visitors. This customer feedback tool can also generate reports that show user details like demographics and location. Additionally, UserReport enables users to assign items so that different roles within their team can handle the responses.
Standout features
- Free survey widget with Google Analytics integration
- Users can vote on each other’s ideas, making it easy for companies to prioritise features
Website: www.userreport.com
28. IdeaScale
Source: IdeaScale
Technically an idea management and innovation management tool, IdeaScale is another solution with which you can create a community of feedback and discussions among website visitors. This particular customer feedback tool can be integrated with Facebook and includes a profanity filter. Users can also conduct short polls, and the design is customisable. IdeaScale offers both a free variant and packages for SMB and Enterprise.
Standout features
- Multimedia attachments – add video, PowerPoint or images to any idea
- Localise user-generated content into multiple languages in real-time
Website: www.ideascale.com
29. UseResponse
Source: UseResponse
UseResponse is an affordable option for online feedback that you can host yourself using open-sourced code. In addition to feedback and a forum, you also receive access to a live chat client.
Standout features
- Track customer feature requests by segmented categories
- Custom workflows allow you to create rules for incoming tickets
Website: www.useresponse.com
Choosing the right customer feedback tool for your business
And that’s a wrap! We hope this overview has helped you understand which customer feedback tools can support a more customer-centric approach, whether that means building trust, improving customer experience, optimising usability or collecting feedback across digital channels.
To drive real improvement, customer feedback management should be continuous. This means collecting feedback across key touchpoints, analysing the results, sharing insights with the right teams and closing the loop with customers where possible.
Not all tools make it easy to turn feedback into action, so it’s important to choose a solution that supports the full feedback cycle. For digital-first teams, Mopinion, part of Netigate, is a strong choice for collecting real-time feedback across websites, mobile apps and email campaigns.
For organisations looking to connect digital feedback with broader customer experience programmes, Netigate adds scalable survey capabilities, dashboards, reporting and AI-powered analysis. Together, Mopinion and Netigate help teams move from isolated feedback collection to a more complete view of the customer experience.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
