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Why Diversity and Inclusion are so important in the workplace

It’s 2022, it is now more crucial than ever for a business to be up-to-date and open-minded to the world’s societal changes. However, unfortunately, issues like workplace discrimination have been around for quite some time now and have raised many controversial conversations. Luckily, diversity and inclusion (or D&I) have become important terms among many companies […]

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How qualitative data helps your CRO strategy

CRO is the practice of increasing the percentage of users who perform a desired action on a website, whether that’s purchasing, signing up for a service, or even something so simple as filling out a form. However, somewhere along the line this process has really become a balancing act. In fact, most CRO specialists are […]

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Employee in the Spotlight: Barend de Wit

Meet Barend. Barend is one of the fittest men of Mopinion and one of our Customer Success Managers for the EMEA region. He feels at home at Mopinion and loves the flexibility Mopinion offers. Barend helps our customers by making sure they get the most out of their feedback. When he’s not at Mopinion, you […]

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How to utilise user feedback for software development

Assumptions are a dangerous game when it comes to software development. Then again, you wouldn’t be the first to make assumptions – especially if they are primarily based on market research and business needs, rather than the personal preferences of your customers themselves. However, if you’re looking to be both agile and customer-centric, then you’re […]

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