Kees Wolters

Kees is Chief Marketing & Product and one of the three founders of Mopinion. Kees has a background in web design, digital marketing and UX. After working for a number of web agencies he held digital marketing positions at Philips and USG Marketing. His skills on the guitar aren’t too bad either.

Posts by Kees Wolters

The ten biggest website irritations of 2015

The ten biggest website irritations of 2015

We have all seen the YouTube-films of people going completely nuts because their computer won’t do what they want it to. We also...

Kees Wolters 20/12/2015

Digital Customer Experience Benchmark 2015

Digital Customer Experience Benchmark 2015

The Digital Customer Experience Benchmark 2015 shows that most major European companies are still at the beginning of monitoring customer...

Kees Wolters 02/10/2015

Installation Mopinion via Google Tag Manager

Installation Mopinion via Google Tag Manager

Google Tag Manager (GTM) is a free tag management system. Instead of implementing the Mopinion Deployment Code (MDC) directly into your web...

Kees Wolters 30/09/2015

JavaScript tag implementation website

JavaScript tag implementation website

Website implementation For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a...

Kees Wolters 30/08/2015

Kia starts marketing campaign with Mopinion reviews

Kia starts marketing campaign with Mopinion reviews

This week Kia Netherlands started a new media campaign for the Kia Picanto. A central theme in the campaign are customer reviews....

Kees Wolters 25/09/2014

Digital CX – capturing the right customer insights

Digital CX – capturing the right customer insights

Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one...

Kees Wolters 19/09/2014

Digital Customer Experience – the sum of insight and action

Digital Customer Experience – the sum of insight and action

If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system...

Kees Wolters 11/09/2014

Digital Customer Experience – looking beyond the feedback hype

Digital Customer Experience – looking beyond the feedback hype

A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on...

Kees Wolters 14/08/2014

Improving and tracking online customer satisfaction

Improving and tracking online customer satisfaction

Volkswagen is a German Automotive. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, and is...

Kees Wolters 25/07/2014

NS (Dutch Rail): Improving online conversions

NS (Dutch Rail): Improving online conversions

NS (Dutch Rail) is the largest railway company of the Netherlands. NS transports almost one million Dutch travelers every day. The NS...

Kees Wolters 29/03/2014