Are you considering implementing a business intelligence (BI) tool? You’re not alone. With data volumes growing rapidly, organisations increasingly rely on BI tools to understand trends, identify patterns and turn raw data into actionable insights that support both tactical and strategic decision-making.
But with so many options on the market, one key question remains: which business intelligence tool is right for your business?
TL;DR – Article summary
Business intelligence tools help organisations collect, analyse and visualise data so teams can make better, data-driven decisions. This guide compares 15 leading BI tools in 2025, highlighting their strengths, use cases and differences in usability, scalability and analytics capabilities.
Whether you’re a growing SMB or a large enterprise, this overview helps you understand which BI tools are worth considering and how to complement them with customer feedback data.
Why are business intelligence tools so popular?
Business intelligence tools make data accessible. What once required specialised analysts can now be done by business users through dashboards, visualisations and self-service analytics.
According to Mordor Intelligence, the global business intelligence market is projected to reach USD 56.28 billion by 2030, driven by increased data generation, cloud adoption and demand for real-time insights.
In short, BI tools help organisations:
- Identify trends and opportunities
- Monitor performance in real time
- Forecast outcomes
- Align teams around shared data
What should you consider when choosing a BI tool?
Not all BI tools are built the same. They differ in:
- Ease of use (technical vs self-service)
- Integration capabilities
- Scalability
- Advanced analytics and AI
- Pricing and licensing models
Below is an overview of 15 widely used business intelligence tools, all of which remain active and relevant in 2025.
1. SAP Business Objects
SAP Business Objects is an enterprise-grade BI platform offering reporting, analysis and interactive dashboards. It’s often used in complex environments involving ERP, CRM and supply chain systems. Role-based dashboards support both technical and business users, though the platform’s robustness comes with higher complexity and cost.
Website: www.sap.com
2. Strategy (formerly MicroStrategy)
Strategy is an enterprise BI platform known for high-performance analytics, advanced dashboards and HyperIntelligence features. It connects to multiple data sources and supports desktop and mobile access. Implementation typically requires technical expertise, making it best suited for larger organisations.
Website: www.strategy.com
3. SAS Augmented Analytics & Business Intelligence
SAS combines business intelligence with advanced and predictive analytics. Its BI capabilities include reporting, dashboards, data integration and strong text analytics, making it suitable for organisations that want deeper analytical insights alongside traditional BI.
Website: www.sas.com
4. Yellowfin BI
Yellowfin is an end-to-end analytics platform that combines data visualisation, collaboration and embedded analytics. Its low-code/no-code environment allows teams to build and customise dashboards efficiently, with flexible access across devices.
Website: www.yellowfinbi.com
5. Qlik Sense
Qlik Sense is an analytics platform featuring an associative analytics engine, AI-driven insights and natural language search. It’s optimised for touchscreens and cloud environments, making it more suitable for interactive, self-service analytics.
Website: www.qlik.com
6. Zoho Analytics
Zoho Analytics is a self-service BI tool designed for reporting and data analysis across multiple sources. It supports scheduled data syncing, data blending and collaborative commenting, making it especially attractive for SMBs.
Website: www.zoho.com/analytics
7. Sisense
Sisense enables non-technical users to analyse and visualise large datasets without heavy IT involvement. It integrates with many common data sources and is recognised by industry analysts for its cloud analytics capabilities.
Website: www.sisense.com
8. Microsoft Power BI
Microsoft Power BI is a cloud-based BI platform focused on data visualisation and real-time reporting. It integrates seamlessly with Microsoft products and allows users to create interactive dashboards accessible from virtually anywhere.
Website: www.powerbi.microsoft.com
9. Looker Studio (formerly Google Data Studio)
Looker Studio is a free BI and reporting tool that integrates with Google products and a wide range of data sources. Its drag-and-drop interface and collaboration features make it a popular option for teams that want fast, shareable dashboards.
Website: www.lookerstudio.google.com
10. TIBCO Spotfire
TIBCO Spotfire is BI and data visualisation platform with advanced analytics and predictive modelling. It supports real-time data analysis and is often used in data-intensive industries.
Website: www.spotfire.com
11. Clear Analytics
Clear Analytics is an Excel-based BI solution designed for teams that prefer working within Excel. It offers self-service reporting, automation and data modelling, and integrates well with Microsoft Power BI.
Website: www.clearanalyticsbi.com
12. Tableau
Tableau specialises in data discovery and visual analytics. It supports a wide range of data sources and enables users to create and share interactive dashboards without heavy technical involvement. Tableau offers multiple deployment options, including desktop, server and cloud.
Website: www.tableau.com
13. Oracle BI
Oracle BI is an enterprise BI suite offering dashboards, ad hoc analysis and proactive intelligence. It’s particularly suited for organisations managing large data volumes across Oracle and non-Oracle systems.
Website: www.oracle.com
14. Domo
Domo is a cloud-based BI platform that integrates data from spreadsheets, databases and cloud applications. It provides both high-level overviews and detailed analytics, including AI-powered insights. The platform is powerful but can have a steep learning curve.
Website: www.domo.com
15. IBM Cognos Analytics
IBM Cognos Analytics is an AI-driven BI platform that supports data discovery, reporting and insight sharing. Its AI features help uncover patterns and trends, though onboarding can take time due to the platform’s breadth.
Website: www.ibm.com
Business intelligence tools are powerful, but what’s missing?
BI tools are excellent at analysing and visualising existing data. However, they typically focus on internal and behavioural data, not on collecting direct customer feedback.
This is where Voice of the Customer (VoC) comes in. Customer feedback adds context to BI dashboards by explaining why metrics change, helping teams prioritise improvements and deliver better digital experiences.
Complement BI with customer feedback
By combining BI tools with customer feedback solutions, organisations can:
- Understand user intent behind data trends
- Identify friction points fasters
- Make more customer-centric decisions
Doing research for your Martech stack?
If you’re exploring related tools, check out our other overviews on:
- Customer feedback tools
- Customer journey mapping tools
- Usability testing tools
- Survey and experience management platforms
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
