As mobile usage continues to dominate digital interactions, with around 89% of smartphone time spent in apps, customer expectations for app performance have never been higher. Users today expect seamless navigation, instant responses, and error-free experiences.
For businesses, this means one thing: investing in mobile feedback is no longer optional. By collecting and acting on in-app feedback, brands can identify usability issues, improve features, and build stronger relationships with their customers.
In this article, we’ll explore the top mobile in-app feedback tools for 2025, what makes each one stand out, and how they can help you deliver an outstanding mobile experience.
Keep in mind, when we refer to ‘mobile’, we are referring a few different things:
- Mobile websites: These are mobile responsive websites or websites optimised for mobile usage.
- Native apps: These apps are built using the programming language of iOS, Android, or Windows phone.
- Native apps that use a webview: These are essentially mobile apps that load a website into the “shell” of a mobile app.
All clear? Great, then it’s time to take a look at some in-app feedback tools! But before we do, let’s quickly cover what you can learn in this article.
In this blog, you can read about:
- What is in-app feedback?
- Why collect mobile in-app feedback?
- How do I collect feedback in-app?
- Top 11 Best Mobile In-App Feedback Tools in 2025
Feel free to use the menu above to quickly get to the section you are interested in.
Free White Paper: Optimising the Mobile Experience with In-App Feedback
A guide to in-app feedback for mobile product owners and mobile marketers.
What is in-app feedback?
In-app feedback is user input collected directly from your mobile app, either natively (through SDKs or APIs) or via webview. It provides valuable insights into user experience, usability issues, and feature expectations, helping teams make informed product decisions.
While the term mainly refers to feedback from native or hybrid apps, it also applies to mobile websites, where users share opinions on design, navigation, or performance.
In both cases, collecting in-app feedback enables brands to improve the customer journey and create better app experiences.
Why collect mobile in-app feedback?
Creating a successful mobile app goes beyond great design, it’s about speed, usability, and seamless performance. Even minor bugs or navigation issues can frustrate users and damage retention.
By collecting in-app feedback, you can spot issues early, improve features, and uncover what users truly value. It’s also a smart way to validate new ideas before investing in development.
For instance, many teams use “fake door tests”, adding a button for an unreleased feature to gauge interest. When users click, a short survey asks questions like “How important would this feature be for you?” or “How often would you use it?”.
This simple tactic helps prioritise what to build next based on real user demand.
If you are interested to learn more about these kinds of strategies, you can read about mobile feedback here.
How do I collect feedback in-app?
To collect feedback in your apps you first need a feedback tool or software to help you launch in-app surveys. To achieve your feedback goals, it is important to choose a software that has all the features you need.
Some important functionalities to consider are:
- Customisation: To deliver the best user experience, it’s important to showcase a streamlined design. This includes your feedback forms. You can do this by ensuring that your in-app surveys use your company colours and your logo for example.
- Feedback analysis: Does the tool or software you are considering offer any analysis features like dashboards and graphs? Is it possible to export the data if needed?
- Flexibility in how a form is displayed: Can you steer how your form is displayed? To reach your feedback goals, you might want to show a form to a certain amount of users, after a certain condition has been met or at a specific moment in the customer journey.
These are some basic aspects to remember when finding an in-app feedback software that is right for you. But there are of course more to consider depending on your organisation’s specific needs. Map these out thoroughly before you set out to find your feedback software.
Now let’s dive into the top 11 best mobile in-app feedback tools you can choose from.
Top 11 Best Mobile In-App Feedback Tools in 2025
1. Mopinion
Source: Mopinion
Mopinion is the #1 feedback software for websites, mobile apps and email. With Mopinion for Apps, you can capture feedback from your app users via our SDKs, API or webview. It also includes a visual feedback feature that enables visitors to submit in-app screenshots alongside their feedback and metadata (i.e. user info, app version and more). All feedback captured via both web and mobile can then be visualised in your (customisable) dashboard in real-time. Mopinion is easily integrated with iOS, Android and Windows.
Pricing: Pricing ranges from €279/month (Standard) and Enterprise prices are available upon request.
Interested? Start your free trial or request a demo
2. Alchemer Mobile
Source: Alchemer Mobile
Alchemer Mobile is the name under which Alchemer (a global leader in experience management and enterprise feedback technology) and Apptentive (mobile in-app feedback tool) operate. The solution enables users to employ in-app surveys, targeting users who completed some sort of action (e.g. spent a certain amount, viewed over 15 pieces of content, have already made several purchases, etc). This tool collects both qualitative and quantitative data, which once collected, can be viewed in the dashboard.
Pricing: on request
Website: www.alchemer.com
3. Doorbell
Source: Doorbell
Doorbell enables developers to collect and analyse elaborate, mobile in-app feedback from users. It provides users with instant notifications when they’ve received feedback by email or via the chat system. Visitors can also submit screenshots or attachments along with their feedback. All feedback you receive is automatically tagged using sentiment analysis, which classifies it as either positive or negative. This tool can be integrated with various project management software such as Pivotal Tracker, Asana, Trello, Sprint.ly and more.
Pricing: Business – $49/mo, Startup – $29/mo, Enterprise – starting at $99/mo. There is also a free plan for up to two users
Website: www.doorbell.io
4. Helpshift
Source: Helpshift
Helpshift is a customer support software (for various channels) that also offers mobile in-app feedback to help mobile app developers collect feedback from users. Geared mainly towards enhancing your user experience, this tool offers a number of nice features including in-app chat, smart segmentation, a collaborative dashboard (web-based), and an in-app inbox. Helpshift supports iOS and Android Apps.
Price: Starter – $150/mo, Growth and Enterprise – given on request.
Website: www.helpshift.com
Measuring in-app performance? Try these Mobile App Survey Questions
Find out how to measure in-app performance and which mobile app survey questions you can use.
5. Instabug
Source: Instabug
Instabug is a mobile in-app feedback tool as well as bug detection tool that offers three main products: bug reporting, crash reporting and in-app chat. This tool facilitates a really smooth communication process between the user and the organisation as all communications are very direct. Some nice features Instabug offers include screenshot annotations, voice notes, screen recording, user profiles, network logging and third party integrations such as Slack, JIRA and Trello.
Pricing: On request
Website: www.instabug.com
6. Apptimize
Source: Apptimize
Apptimize (an Airship company) is a mobile-centric A/B testing and optimisation platform that supports and works across multiple digital channels such as websites, mobile websites, mobile apps and even over-the-top and in-store. Unlike many other platforms, it offers cross-platform A/B testing capabilities that let you test a change on any platform and track the results and impacts across all channels. Another impressive feature about Apptimize is that it enables you to target a personalised UX or a feature to a particular segment of users, which is particularly useful for ecommerce sites. However, with such rich features and supports for all channels, you can expect its pricing to reflect that.
Pricing: Quotation needs to be requested on the website
Website: www.apptimize.com
7. HelpStack
Source: HelpStack
HelpStack is an open source, customer support tool that also offers mobile in-app feedback, support ticketing and chat capabilities. Customers can easily report issues while in the app, which produces tickets so that they can be resolved. Users can engage in real-time conversations with these customers (also while they’re still in the app). To clarify issues customers are experiencing, they have the option to submit screenshots along with their feedback. Additionally, device and app information is automatically embedded in every user message. Do you work with Desk or Zendesk? Helpstack is compatible with both of these.
Pricing: Free
Website: www.helpstack.io
8. UserVoice
Source: UserVoice
UserVoice is an all-in-one Project management and Customer Support tool that enables its users to listen and obtain feedback from its customers. Aside from submitting feedback via portal, widget or a contributor sidebar, visitors can also submit feedback on mobile. The tool offers a feedback forum where visitors can voice feedback, poll on new features and update visitors on development. With iOS and Android SDKs (software development kit), UserVoice guarantees your users will get the best experience.
Pricing: Growth – $899/mo, Team – $1,199/mo, Strategic – $1,349/mo, Enterprise – Given on request
9. Survey Monkey
Source: SurveyMonkey
SurveyMonkey is a well-known cloud-based SaaS company that focuses on online surveys. Having just released a new SDK (software development kit) for mobile integration, surveys can now be sent out on mobile apps. These surveys can be used to conduct market research, gauge customer satisfaction and can even be sent out in brief online polls. With this mobile in-app feedback tool, users have access to unlimited surveys, real-time results and actionable data.
Pricing: Advantage – €30/mo, Premier – €75/mo, Premier – given on request
10. Survicate
Source: Survicate
Survicate offers a nice mobile in-app feedback feature that lets users gather feedback in their app while their visitors are on it. You can choose from single and multiple choice, text answer, smileys or NPS questions and set them up using skip logic for follow-ups and to engage with calls to action. Results are immediately sent to your reporting module or get updates to your inbox or instant notifications to your mobile.
Pricing: Offers a free plan and paid packages starting at $79.
Website: www.survicate.com
11. Pollfish
Source: Pollfish
Pollfish is a survey platform that collects mobile in-app feedback on a global scale. The tool offers a wide variety of survey templates that can be sent to anyone at any time. Examples of templates include ‘brand loyalty’, ‘target market analysis’, ‘market research – product feedback’ and more. Once you’ve received feedback, you can sort, filter and analyse the data in real-time from your dashboard.
Pricing: Given on request
Website: www.pollfish.com
Start optimising your mobile apps with in-app feedback
As numbers continue to soar in terms of customers seeking information online, shopping online and converting on mobile apps, it is becoming increasingly vital for companies to start collecting feedback on their mobile apps and websites.
It can be challenging to get this feedback from your mobile users, but with the right tool in place it is very much possible.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.
