A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
In this 8-page Quick Guide, Mopinion provides a quick and easy breakdown of how to build effective feedback forms using scoring & research elements, smart question routing, and form triggering.
It also includes some practical tips on how to ask the right questions depending on three common feedback goals:
- Understanding/increasing customer loyalty
- Improving online sales funnels
- Optimising web page usability
About the Authors
This Quick Guide was written by Udesh Jadnanansing & Kees Wolters, both co-founders at Mopinion, who have guided and advised national and international businesses with setting up dozens of projects relating to digital customer experience and the use of online customer feedback.
Get your free copy now!