Mopinion Resources

Blog

Want to stay up-to-date?
Subscribe to our newsletter!

You have been successfully subscribed!

8 Marketing Automation Tools for Ecommerce

Ecommerce marketing automation tools

It’s safe to say that marketers today have a totally different job than the marketers of ten or, even, five years ago. Like many other disciplines these days, marketing is constantly changing and evolving, and, due to new technologies, the jobs of marketers are finally getting easier to manage. Now, thanks to marketing automation software, […]

Read more

Last-Minute Black Friday Checklist for Ecommerce

Last-Minute Black Friday Checklist for Ecommerce

Black Friday and Cyber Monday, which were once exclusively American traditions, have become well-established events for shoppers worldwide. Originally coined in the early 1960s, ‘Black Friday’ described the chaos that resulted when large crowds of tourists came into the city to begin their holiday shopping. Today, things aren’t that different, though, now people can avoid […]

Read more

Are you still compliant? Here’s what you need to know about Schrems II

Alles wat je moet weten over Schrems II

As cyber risks continue to intensify, consumer demand for data privacy is escalating at an impressive rate. In fact, since the arrival of GDPR (General Data Protection Regulation) in 2018, many other global regulations are also being reconsidered and redrafted. Countries such as China, Brazil, Russia and Australia are among the 76% of countries that […]

Read more

Top 15 Customer Data Platform (CDP) Companies to Consider

Top Customer Data Platforms

We live in an era of technological innovation where data is the new currency. Whether that’s data from social media, websites, mobile apps, or email campaigns, digital marketers are continuously gathering and leveraging data insights from multiple sources. So where lies the challenge? Well, as it turns out, unifying all of these data points can […]

Read more

The State of Customer Experience (CX) 2021

State of CX 2021

No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer […]

Read more