Despite popular belief, collecting customer feedback alone isn’t necessarily a sustainable or even actionable process. Sure it will provide a quick glimpse into what online customers are thinking, but it will not give organisations the insights they need to truly optimise their online experience. If they want to be successful in doing this, they’ll need […]
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Welcome back, and get ready to meet lots of new Mopinion-ers in our Employee in the Spotlight. In this blog series, we introduce you to the faces behind the Mopinion software, the people who make up our company culture and the people who are serving you everyday with the goal of helping you improve the […]
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Fun fact. American consumers will pay 17% more to purchase from a company with a reputation of delivering a great customer experience. In fact, this trend has made quite an impact on US ecommerce companies in recent years as it has led organisations to adopt feedback strategies in hopes of achieving this status. With feedback […]
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New to our Mobile SDKs, we at Mopinion are delighted to introduce a feature that puts more power in the hands of our customer’s: Callback Events! This update will allow the more technically-savvy Mopinion users to tie into events from our mobile SDKs and connect them to other tools. With this new feature, you and […]
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Welcome back to 360 Digital. We’re excited to announce that we’ve just released a brand new episode, touching – once again – on one of our favorite topics: CRO and experimentation! Having previously talked about how to Humanize your CRO Efforts with Soft Data and How to Take a Strategic Approach to Experimentation on earlier […]
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Remember when everyone kept talking about ‘the year of mobile’? We sure do… but as it seems, this ‘year’ has finally come and gone. As a matter of fact, mobile seems to be the standard nowadays – which means that on top of ensuring your mobile channel is running smoothly, organisations will now have to […]
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