Which KPI Dashboarding Software should Digital Marketing Managers Use?


The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.


In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.


What are Key Performance Indicators? Also known as KPIs, these are metrics which measure how effective your company is in achieving the goals it has set. These are often collected, grouped, organised and visualised in a way that enables your team to obtain quick overview of overall performance.

Which attributes are needed for a good KPI dashboard?

  • Make it your own: Being able to customise your dashboards is ideal as it enables you to provide a good representation of what you or your company’s priorities are.
  • On-the-go access: This feature gives marketers the opportunity to access their dashboards from anywhere on their mobile.
  • Scalable: It’s important for your dashboard to be able to take on a multitude of data sources and grow with your business.

Here is Mopinion’s list of the top 24 best KPI dashboarding software for digital marketing managers.


1. Geckoboard

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Geckoboard

Geckoboard is a KPI dashboarding software for collecting, visualising and sharing important information within your company. The Geckoboard dashboard platform allows you to track important information in real-time from one place. The dashboard aims to give you a clear overview of the most important KPIs with possibilities to share the data on TV screens. With more than 80 integration options, there is always at least one option for your company. And if not, you can also implement your own data by linking your dashboard to a database API. With the Geckoboard mobile app, you can access your dashboard wherever and whenever you like.

Website: www.geckoboard.com

2. Smartsheet

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Smartsheet

Smartsheet is a web-based collaboration tool which offers project management, team task management and sales pipeline tracking capabilities. What’s great about this tool is that it can be linked with apps such as Tableau, Excel and QlikView so that you have access to powerful data visibility and insights. Additionally, users can work with other team members, set alerts (for yourself and others) to perform upcoming tasks, and of course, quickly see the status of your top projects via an intuitive and easy-to-use dashboard.

Website: www.smartsheet.com

3. Cyfe

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Cyfe

Cyfe is an online, all-in-one dashboard that brings together all marketing channels, web analytics, finances, sales and social media. It looks similar to the Geckoboard platform. The tool is free if using a maximum of five different dashboards. The dashboards can be shared with everyone, including your team and clients. Data reports are mailed automatically in PNG, JPEG, PDF and CSV formats.

Website: www.cyfe.com

4. Scoreboard

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Scoreboard

Scoreboard is a web-based KPI performance management software with powerful dashboard and report functionality. What’s interesting about this tool is that users can assign ownership to metrics as well as objectives. You can also track years of data or archive it – your choice! This tool helps you stay informed of the latest developments too with trigger-based alerts. All data items collected in Scoreboard can be exported files to Word, Powerpoint, PDF and Excel.

Website: www.kpidashboards.com

5. Grow

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Grow

Grow is a KPI dashboarding software that gives you the opportunity to create dashboards with which you can monitor and visualise important data on a daily basis. The dashboards are perfect for SMEs (Small and medium-sized enterprises). By using the drag-and-drop options, you can easily merge different data sources (such as SalesForce, Zendesk and Quickbooks) onto one platform. Grow has innovative features and menus that enable you to make charts and tables from sources such as Excel Spreadsheets or SQL Databases. The dashboard can be set up in three simple steps, so that even less technical people can easily work with it. Grow does not have a mobile app, so you cannot access the dashboard “on the road”.

Website: www.grow.com

6. SiSense

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - SiSense

SiSense is a business intelligence platform which allows everyone to convert complex data into understandable insights. SiSense collects and manages data from multiple sources. The data comes to life in an interactive online dashboard where you can choose from various visualisation options. The drag-and-drop interface enables you to collect data from different sources and put it in one place, where it can be shared with your team, partners and clients. Using the built-in connectors, you can easily implement apps such as SalesForce, Adwords and Google Analytics.

Website: www.sisense.com

7. GoodData

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - GoodData

GoodData is a Business Intelligence system that offers Platform-as-a-Service(PaaS) geared mainly towards enterprises. The platform combines data management and security, just what you need for self-service BI. The IT department controls the “behind-the-scenes” activities (such as maintaining infrastructure and security) and in the meantime, the users can create dashboards and reports. GoodData’s platform consists of five steps: collecting, saving, combining, analysing and visualising. The data can be imported from various data sources – from traditional databases and cloud-based sources to public data sources. You can visualise data via interactive dashboards and have access to countless graphs and tables.

Website: www.gooddata.com

8. Tableau

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Tableau

Tableau is a Business Intelligence software and KPI dashboarding software for data discovery and data visualisation. With the software you can easily analyse, visualise and share data, without IT having to intervene. Tableau supports multiple data sources such as MS Excel, Oracle, MS SQL, Google Analytics and SalesForce. Tableau is free for personal use. However, if you want more, the price can go up quickly. But of course, this will give you something in return: well-designed dashboards that are very easy to use.

Website: www.tableau.com

9. Databox

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Databox

Databox is a business analytics KPI dashboarding software that can be integrated with a large list of tools such as Adobe Analytics, SalesForce, Google Analytics, Google Adwords, GitHub and many more. This tool offers a very clean UI and all data is updated in real-time, revealing the latest trends. There is a drag-and-drop editor that can be used to build the dashboards which have various customisable views (e.g. changing data visualisations and adding metrics). Databox also has a alert function that notifies the user of any trends or sudden changes.

Website: www.databox.com

10. Bilbeo BI Dashboard Software

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Bilbeo

Bilbeo is a BI tool which uses scoring & data visualisation to fill in your dashboard. This tool requires no design or coding, making it easy for design-makers to get their analyses done quickly and efficiently. Bilbeo is great for sales team as it identifies leading indicators (predictors of sales) and send out alerts when something requires attention. Additionally users can create customer reports, created from an unlimited number of dashboards.

Website: www.bilbeo.com

11. Qlik

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Qlik

Qlik is a Business Intelligence data discovery product that enables your company to make tailored analyses and dashboards. The Qlik platform is managed by the Qlik Indexing Engine (QIX) – a powerful engine for associative data indexing. The platform consists of several sub-categories including QlikSense, Qlik Data Market and the most used tool, QlikView. The QlikView platform provides self-service BI, enabling business users to make innovative decisions.

Website: www.qlik.com

12. Domo

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Domo

Domo is a completely cloud-based business management platform that integrates multiple data sources, including spreadsheets, databases and social media. Domo is used by both small companies and large multinationals. The platform offers micro and macro level visibility and analyses. From cash balances and listings of your best selling products by region to calculations of the marketing return on investment (ROI) for each channel. The only let down about Domo is that it is difficult to download analyses from the cloud for personal use.

Website: www.domo.com

13. Klipfolio

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Klipfolio

Klipfolio is an online dashboard platform that allows you to create multiple real-time dashboards quickly and easily. With Klipfolio, results can be compared easily using targets which can be adjusted quickly. The tool supports more than 100 cloud applications. The dashboard is easy to set up and in terms of data links, very flexible. The disadvantage of Klipfolio is that it – just like many other tools – has a learning curve. When you need more, Klipfolio can be a complex and time-consuming tool.

Website: www.klipfolio.com

14. Zoho Reports

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Zoho

Zoho Reports is a reporting and business intelligence software created to analyse and visualise your data. It was developed by Zoho Projects, which is an extensive project management software. The interface of Zoho is very spreadsheet-like with an intuitive drag-and-drop report designer. Users can share and collaborate on data items all within the software (no need to email reports). The tool can be accessed from anywhere – all that is needed is an internet connection and web browser.

Website: www.zoho.eu

15. Scoro

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Scoro

Scoro is a cloud-based KPI dashboarding software for small to medium enterprises. Users can integrate Scoro with the software they have in place to track and monitor all data (e.g. projects, budgets, forecasts, sales, performance, etc) in one system. The dashboard is customisable using various widgets and metrics to track any KPI you need. Additionally, admin can set permissions so that each user has limited access to certain information.

Website: www.scoro.com

16. Datapine

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Datapine

Datapine is a scalable data analysis tool that helps you both visualise and monitor KPIs in one dashboard. No need for SQL or database knowledge. Users can perform analyses using a simple drag-and-drop interface. This dashboarding software also offers automated reporting, custom formulas, intelligent alarms, collaboration tools and much more.

Website: www.datapine.com

17. Birst

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Birst

Birst is a cloud-based Business Analytics platform that makes company information available to end-users. With a short “time-to-report”, you can easily make analyses and reports with data from multiple sources. What is unique with this platform is that it is completely Cloud-Based and the ETL (Extraction,Transformation and Load) process is integrated. Birst can easily integrate enterprise-wide data sources and local department sources. The software is available in two versions: the Discovery edition and the Enterprise edition.

Website: www.birst.com

18. KPI Fire

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - KPI Fire

KPI fire is a cloud-based dashboarding software and collaboration tool that helps companies review their objectives and KPIs (such as revenue and project progress). The dashboard is customisable to the user’s needs with various metrics and performance indicators as well as idea progress updates. Users also have access to an idea submission page where ideas can be reviewed as well as turned into projects. Workflows are based on Lean Six Sigma and Hoshin Planning.

Website: www.kpifire.com

19. InetSoft Style Intelligence

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Inetsoft

InetSoft Style Intelligence is a cloud-based, data intelligence application that enables users to create dashboards and visualise data from multiple data sources (which is ‘mashed up’ in real-time). All dashboards are customisable wherein users can add different chart types (ranging from bar charts to geographic mapping).

Website: www.inetsoft.com

20. InfoCaptor

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - InfoCaptor

InfoCaptor is a business application and KPI dashboarding software that offers lots of data sources and visualisation options. With a browser-based interface, this tool includes prototyping and dashboard mockup capabilities, rapid analytics and collaboration tools (e.g. you can embed your dashboard or individual widgets live on any web page you want for live interactions). Note: Infocaptor is officially categorised as a Financial Reporting Software.

Website: www.infocaptor.com

21. Dasheroo

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Dasheroo

Dasheroo is a KPI dashboarding software that connects all of your data sources to one dashboard. This fast and easy-to-use tool just takes a few minutes to set up, not to mention users can import custom data using Dasheroo’s JSON or Push API Webhooks. The software offers collaboration options (including real-time chat and comments) as well as metric alerts (when a metric goes above or below a threshold). Another interesting feature is the slideshow mode, where users can select a number of individual dashboards and start a show to review figures.

Website: www.dasheroo.com

22. HandyKPI

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - HandyKPI

This KPI dashboarding software is for mobile enthusiasts. Downloadable in the Apple store, this software can be up and running in just five minutes. Users can select Excel files and load them directly into the app or choose to use their developer API to download data from your own database.

Website: www.handykpi.com

23. iDashboards

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - iDashboards

iDashboards is a very user-friendly business intelligence solution and dashboarding software. Like many of the others, this tool also has an intuitive drag-and-drop interface. Users can combine Excel spreadsheets a as well as database outputs into an automated and customisable dashboard. iDashboards also has real-time text and email alerts.

Website: www.idashboards.com

24. Ubiq

Mopinion: Which KPI Dashboarding Software should Digital Marketing Managers Use? - Ubiq

Ubiq is a web-based KPI dashboarding tool for MySQL, PostgreSQL database. With this tool’s drag-and-drop editor, users can quickly and easily create dashboards and charts. There are 24 different visualisations available to choose from as well as powerful dashboard filters. Users can also analyse multiple tables at once.

Website: www.ubiq.co

Keeping a pulse on your business…

We hope this overview of tools provides you with some inspiration in finding a suitable KPI dashboarding software. As a provider of specialised feedback analysis software, we find these types of tools to be a great way of reporting overall metrics and diving into specific data sets. We have also learned a great deal from these tools and applied those learnings in the development our own products.

Want to learn more about how you can apply these tools in your online customer feedback program?

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