What are user feedback tools?


A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback tool retrieves the “why” question: Why do your visitors behave the way they do on your website?


Are you thinking about using a user feedback tool? A wise consideration, because with customer feedback you are given an overview of where exactly on your website you should make changes and improvements. Give your visitors the opportunity to provide feedback in a simple manner. Make sure they can provide suggestions or report problems.


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Do this with a series of short questions, in which you ask for a satisfaction rating in combination with an open explanation. For an overview of the best questions to ask, click here.

Why is user feedback important?

As I mentioned earlier, user feedback enables you to enhance your website. It can also be used to improve a product or service, as well as to measure customer satisfaction and to create a better experience for your visitors on your website. Additionally user feedback contributes to the retention of your customers and delivers tangible data. Collecting feedback is very valuable for your business.

Mopinion: What are user feedback tools? - User Feedback

Different types of user feedback tools

User feedback is important if you want more insight into the mind of your visitors. With proper feedback you can make a lot of improvements. It helps you boost online sales and saves on costs because you provide better service to your customers.

You can gather feedback in a variety of ways, such as through social media or comparison websites. On these sites, visitors provide their opinion about websites, products and services. This often involves feedback that companies don’t necessarily ask for, but it can be used in their analysis. It is much more sensible to collect user feedback with tools made for this purpose as they will enable you to ask the question directly to your visitor. Below we’ve laid out five different types of user feedback tools:

1. Online feedback forms

You are probably familiar with this tool: a feedback button on the side or at the bottom of the screen that moves with you as you scroll. If you click on the button, a short list of questions appears: the feedback form. These can also appear automatically, based on click or browsing behaviour.

Mopinion: 5 Different types of user feedback tools - Website Feedback Form

2. Community feedback

Community feedback tools make it possible to place feedback in an open forum. The feedback collected is displayed in the open forum, so other visitors can see if they share similar ideas or problems.

Mopinion: 5 Different types of user feedback tools Community Forum

3. Visual feedback

With visual feedback tools, your users can give feedback regarding specific page elements. The tool creates a screenshot of the specific part of the page and includes the written feedback from the user.

Mopinion: 5 Different types of user feedback tools Visual feedback

4. Webshop reviews

Using webshop review tools, you can send an invitation to the customer by email asking to provide feedback, so that they can leave an evaluation behind after buying a product.

Mopinion: 5 Different types of user feedback tools Webshop reviews

5. Traditional surveys

You can also collect feedback using traditional surveys. In some cases, you will see them on the website in the form of a feedback button, but typically you will receive a traditional survey by mail.

Mopinion: 5 Different types of user feedback tools - Traditional Survey

Learn more

As you can see there are quite a few different ways to collect user feedback. You can find a more detailed explanation of these 5 user feedback tools in our previous blog post here.

Are you looking for a more extensive list of user feedback tools? We have also published a blog post comparing 31 different types of feedback tools.

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Want to learn more about Mopinion’s feedback reporting and analysis platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.